Customer Insight & Market Research Online Community (MROC)

Customer quotesAs a community manager, I have to keep our members happy. This community’s engagement tools are great. In addition, we can now carry out qualitative studies online in addition to quantitative ones! I just say: No Limits!

Community framework

Gain deep insights into the world of your community: in a few steps and in no time at all, you can create a powerful, high-performance, technically advanced and easy-to-manage Customer Insight & Market Research Online Community.

Online market research and insight community from QuestionPro for market research insights and customer loyalty

Innovative insights community for market research, customer dialogue and employee engagement

With the QuestionPro Insight & Market Research Community, we have created a collaborative survey, discussion and analysis platform for market research that connects companies, customers, suppliers and business partners and leaves nothing to be desired! Whether you want to map a customer community, an insight community, an employee community or a professional community of interest online: We have the right tools for every requirement!

TOP features

Chats, discussions, forums, customer group segmentation, panel management, social listening, polling as well as the creation and implementation of online focus groups are part of the extensive range of functions of the Insights Community QuestionPro. Gamification and incentives as well as the integrated recommendation management for recruiting new members ensure a consistently high level of community member engagement and thus deep insights.

Insight Community & Market Research Online Community MROC

The most important features and modules of QuestionPro's Insight Community at a glance

The QuestionPro Insight Community includes features and modules that help you gain valuable insights, increase member engagement, and promote ideas and innovation.

Ideas board

Innovation management: With the help of the idea board, your community members post thoughts and ideas and can have them commented on and rated by other members.

Focus groups & discussions

Save a lot of time and money by conducting focus group discussions completely virtually, including chat, video conferencing, screen sharing, whiteboard and moderation function.

Topics Board & Forum

Allow your community members to post topics and comments within a forum so that you can access qualitative insights using text analysis.

Surveys & Votes

Publish complex surveys or simple votes within the Insight Community in forums or as push surveys via the notification function directly to your smartphone via APP.

Commitment

The QuestionPro Insight Community has sophisticated incentive, gamification and leaderboard functions to increase the engagement of community members (social activation).

Documents

Share documents in a variety of formats within the Insight Community and also allow your community members to upload documents.

Community app

With the Community App for Android and iOS you allow your community members to use and navigate the research community easily and clearly via mobile device.

Events

Use the integrated event planner & invite community participants via push notification, share video links, images and event descriptions for easy event planning.

Community Insight Dashboard

Use the integrated analysis and reporting functions using a clear dashboard and monitor all community activities and evaluate surveys and free texts.

Social Listening

If community members use a specific hashtag when tweeting, the QuestionPro Community automatically picks up the tweet and publishes it within the system.

Multilingual user portal

The clear and multilingual user portal offers community members space for personal profile information and specific user settings within the community.

User News & Activity Feed

Within the Insight Community, community members can find out about news and activities on the community portal quickly, easily and clearly.

Feedback, trends & analyses in real time: The Insight Community Dashboard

The integrated Insight Dashboard displays all member activities and evaluations from qualitative and quantitative surveys and market research test procedures in real time. The graphical evaluation options comply with the latest scientific standards. With the help of an AI-based semantic text analysis, both structured data and free text can be analysed.

Individually configurable dashboards

The Insight Community Dashboard can be individually configured according to your needs. All data collected is analysed centrally and displayed in the form of clear graphics and reports on both desktop screens and mobile devices. In addition to the integrated dashboard, QuestionPro analysis extensions are possible both as part of a Customer Insight Community as an Experience Dashboard or as an Analysis Dashboard as part of a Market Research Community.

Community dashboard

LIVE DEMO

Would you like an online demo of QuestionPro's Customer Insight & Market Research Community? Arrange a personal consultation appointment!

Customer & Market Research Community Platform from QuestionPro

Forms and types of use of QuestionPro's Customer Insight and Market Research Online Community (MROC).

Create a place for your customers, employees and members to exchange ideas and experiences and rely on the potential and power of an insight community.

Customer Insight Community

The Customer Insight Community offers you the opportunity to communicate continuously, directly and cost-effectively with your customers and to gain new customers through member recommendations. Find out what your customers think of your products, what suggestions they have for improvement and use the Insight Community for complaint management at the same time. Get a deep insight into purchase decision processes and develop an even better understanding of your target group.

Market Research Community (MROC)

With QuestionPro's market research community, you manage your market research activities on a single platform. Create and publish surveys and interviews, conduct virtual focus groups or individual interviews and benefit from your own community. Combine different methods of market research and promote the motivation of participants in your market research online community in a targeted manner and at any time through incentives and gameification.

Online interest community

No matter whether you are an advertising community, a political group, an NGO or an association: With QuestionPro Community, your members stay in dialogue. With the integrated tools such as chat, discussion forums or the idea board, you can work together creatively and goal-oriented - no matter where you are. Conduct votes and member surveys, collect and evaluate ideas together and discuss these important topics live!

Online employee community

The QuestionPro Community Tool Box as a true employee cloud, a virtual place to share ideas, collaborate, conference and event platform, and share and manage documents. Increase employee engagement by using the integrated features for incentives and gamification. You can also feed employee and pulse surveys into the community and thus actively listen to the workforce.

Community Management

Simple community management and comprehensive functionality

With a few mouse clicks and in just a few steps, you can create a functional customer insight or market research community portal through which you can control, manage and evaluate all the activities of your community members. The system supports you in managing existing and recruiting new members, publishes and analyses surveys, collects feedback from discussions and surveys, analyses both structured and unstructured data and is also a communication platform for community members. The Idea Board also supports you in developing innovations. The QuestionPro Market Research & Insight Community is very easy to manage and can be fully adapted to the CI of your own company or client thanks to the integrated content management system with full CSS access.

Deep insights & high engagement

Use qualitative and quantitative market research methods with QuestionPro's community framework and access intelligent engagement tools.

Features & Benefits of QuestionPro’s Customer Insight & Market Research Online Community

  • Easily set up a customer insight and market research community in no time thanks to the turnkey framework
  • Easily create and publish surveys for quantitative insights
  • Extensive predefined standard functions to get started straight away
  • Simple and seamless integration of existing or creation of new online panels
  • Easy acquisition of new MarketResearch Community participants through member recommendations
  • Simple customer segmentation functions
  • High level of customization and individualization through integrated CMS and CSS functions
  • complete mobile integration
  • Insight and research community app for Android and iOS
  • Clear, multilingual member portal
  • News & Activity Feed
  • Social media integration
  • Incentive and bonus functions for active members as well as integration of eCommerce partners for rewards programs
  • Multilingualism at all levels
  • Extensive analysis and reporting functions in real time
  • Experience Dashboard as a Customer Insight Community AddOn
  • Analysis dashboard as a market research community add-on
  • Chat, forum and discussion functions, for example for moderating virtual focus groups
  • Advanced Analytics:
    Grouping, crosstab, response editing and drill-down capabilities for analyzing data.
  • Custom reports and charts:
    Create reports in the look and feel of your company. Custom reports can be downloaded in HTML and PDF formats.
  • Statistical models and analyses:
    Conjoint analysis, TURF analysis, CHAID analysis, trend analysis, weighting and balancing and GAP analysis.

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Platform for market research and experience management
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