QuestionPro enables us to carry out online studies ourselves and thus efficiently obtain valid decision-making bases for our product development. Within just 3 days we have our results with extremely high data quality.”
FREELETICS uses QuestionPro
Use one of the world's largest panels for panel studies and gain valuable data of the highest quality quickly and cost-effectively in a short time. The QuestionPro online panel meets all your requirements.
Your panel study will be fully set up within a very short time of being commissioned. You can easily initiate the use of the online panel with a few clicks either from the QuestionPro survey platform and its clear user interface. Or you can use it as a cross-interface stand-alone service! Of course, third-party software can also be used when conducting a panel study.
Of course, we support you in setting up the online panel or take over this service completely for you. You describe the details, we put the panel study into practice. Regardless of which survey software you use. Our panel can also be linked to survey systems from other manufacturers. Our experts have many years of experience in this field.
The QuestionPro online panel is regularly updated and checked, e.g. for invalid answers (bad responses). We continuously monitor the online panel for duplicate, fraudulent and suspicious records to ensure the highest level of quality. In addition, new panel members are recruited on an ongoing basis. With the many years of experience of our panel specialists, we offer both the knowledge and innovative technologies to always meet your high requirements.
We offer you the opportunity to incentivise panel participants so that you receive a higher and faster data response rate and more feedback when using our online panel. Incentivisation means that panel members are rewarded for participating in surveys and discussions, for example through vouchers that can be redeemed at online retailers. Incentivisation increases the engagement of the online panel and helps you to gain more data in less time. We will be happy to advise you!
+20 million members worldwide
Business-to-Business
Business to customer
Special panels
high data quality
automated screenouts
aautomatic pattern recognition
simple (self-)selection
Quickly mobilized
fast data rewind
Quota control
Incentives
High engagement
Quota control
Real-time dashboard and reporting
Response tracking
BMW is one of the largest companies in the world. The automobile company was founded in 1916, has 31 production sites in 15 countries and today employs a total of over 125.000 people worldwide. In the last financial year, the company recorded sales of more than 100 million euros.
Last year, BMW delivered a total of around 2.500.000 automobiles, of which more than 145.000 were electrified models. The company also sold 175.000 motorcycles.
QuestionPro has been developing technologies for market research and experience management for almost two decades. With more than 2 million users in over 4 countries, the company is one of the world's largest developers and providers of SaaS solutions in the market research segment.
We had the opportunity to speak with Dr. Josef Köster, market researcher at the BMW Group, to talk about his tasks and how he views the collaboration with QuestionPro and evaluates our technologies with which the BMW Group conducts market research. His task includes, among other things, customer segmentation and target group analysis, but panel research is primarily used in the area of product market research.
The market research platform QuestionPro is one of the technologies that enables agile market research. Automated processes, high user experience, intuitive user interface, artificial intelligence, open interface concept for connecting third-party systems, analyses and reporting “at the touch of a button” and integrated panel management ensure that you can set up market research projects quickly and easily and carry them out efficiently.
The overarching goal of the BMW market research team is to respond quickly to study requests from the respective department and, depending on workload, to carry out market research projects and panel studies independently or with the help of the QuestionPro project team. The data collected from the global QuestionPro panel must meet high quality requirements due to the customer-relevant impact of the decisions.
Due to the simplicity of using all of QuestionPro's market research tools, BMW is able to carry out market research projects quickly and agilely in-house and with its own resources. When projects are at high capacity, BMW relies on the QuestionPro project team. Thanks to personally assigned contacts, BMW essentially has a “dedicated line” to QuestionPro, which means that full-service project inquiries can be implemented immediately.
In order to be able to provide BMW with high-quality data in panel studies, QuestionPro uses the integrated data quality check tool, in which intelligent algorithms fully automatically recognize and eliminate so-called “bad responses”. Since QuestionPro uses its own online panel with more than 22 million members to carry out the panel studies, the studies can be set up and carried out quickly in a very short time.
QuestionPro offers you the opportunity to set up a wide variety of types and forms of online panels, depending on your needs.
Business-to-Business (B2B) online panels primarily consist of business decision-makers, such as managing directors or company owners. You are profiled by employee size, profession, industry or sales. Furthermore, a classification according to company size, number of employees, total assets and SMEs is possible
Business-to-consumer (B2C) online panels consist primarily of individuals and are, for example, end users of a product or service from a wide range of industries and areas such as automotive, travel and leisure, hotel, entertainment, food and beverage, etc. Market researchers Companies can choose from many selection criteria here.
Our special online panels are made up of groups of people who practice a certain type of activity or hobby or who have specific socio-demographic characteristics. Some examples of our special panels include video gamers, small business owners, car owners, homeowners, students, veterinarians, dog owners, voters and many more.
Qualitative online panels are made up of people who take part in focus group discussions or in-depth interviews as part of qualitative market research. Qualitative panels are usually used to assess information and opinions from customers or experts about products, functions and services.
A General Population Panel is also called a GenPop or CensusRep Online Panel. This form of online panel includes a group of people who belong to a specific country, state, region or location and represent the actual demographic composition of the population of interest.
Of course, QuestionPro offers you the option of individually putting together your own online panel according to the criteria you require. Our specialists will be happy to support you with this!
Den Mitgliedern unseres Online-Panels steht ein Fragebogen mit rund 300 Merkmalen zu persönlichen Lebenssituationen, Produkt- und Freizeitaffinitäten, Kaufbereitschaft, Interessen und Hobbys zur Verfügung, nach denen Ihre Stichprobe selektiert werden kann. Online-Panel-Mitglieder erhalten Incentives für das Ausfüllen und Aktualisieren dieser soziodemografischen Daten, so dass Sie bei der Auswahl der Teilnehmer für Ihre Stichprobe stets auf erstklassige, aktuelle und umfangreiche Auswahlkriterien zurückgreifen können!
Gender • Origin • Income • Age • Banking • Purchasing habits • Online activities • Leisure • Insurance • Place of residence • Education • Language • Vehicles • Job • Fitness • TV programs • Mobile devices • Nutrition • Travel preferences • Type of living
Areas/Departments: Banking • Computers • Services • Taxes • Office Equipment • Financial Services • HR/Human Resources • Internet Service • Legal Department • Marketing • Sales • Shipping • and many more
Industry sectors: Architecture • Automotive • Banking and Finance • Education • Chemical Industry • Healthcare • Hotels/Restaurants • Food • Insurance • Entertainment and many more
Job Title: CEO • CFO •CIO/CTO • Developer / Programmer • Director • President • Product Manager • Project Manager • Professional • Department Head • Team Leader • Group Leader • and many more
Online panel from QuestionPro: We show you all the features and functions. Arrange an individual appointment now for a personal live online presentation.
We are very pleased that you are interested in conducting a panel study with one of the world's largest and highest quality online panels. We would be happy to send you an offer tailored exactly to your needs based on your information. Please fill out the questionnaire as completely as possible. You will receive feedback from our panel service within a very short time.
