Agile Market Research: Software & Service. Data collection & analysis. Platform for agile market research projects

In this 1:1 live online presentation, we will show you how QuestionPro can help you conduct your market research projects in an agile, fast, cost-efficient and professional manner.

Agile market research with QuestionPro

As part of our 1:1 live online presentation with the web-based software (SaaS) for agile market research QuestionPro, we present a unique, time, cost and nervesaving application and tools for data collection and data analysis, which are exactly tailored to the requirements of companies that place high demands on agile market research. The market research platform QuestionPro is one of the most used data collection and data analysis systems worldwide! We will also explain our services and services related to agile market research.

Web-based software for agile market research

Tools for agile market research

Product Test, Concept Test, Conjoint Analysis, TURF Analysis, van Westendorp Price Sensitivity Meter, Net Promoter Score, Online Focus Groups, Semantic Differential, Maximum Difference Scaling, A/B Tests, IAT, Mobile Diary, Heat Maps, Image & Video Rating, Surveys & Surveys, Intercept Surveys, Offline Data Collection, Online Panel, Market Research Communities, Social Listening, Market Research Test Procedures, Comprehensive Analyses and much more. The web-based software for agile market research QuestionPro combines powerful tools for agile market research on a single platform, allowing you to implement all conceivable types and forms of surveys and test procedures for market research.

Fast, flexible and agile market research projects

Implement agile market research projects quickly and easily with QuestionPro. The QuestionPro market research platform adapts flexibly to the challenges and needs of conducting studies and testing and automating your market research processes. The integrated tools are very easy to learn and can therefore be quickly applied even by inexperienced users. In addition, with our full service we offer you the possibility to outsource market research projects.

Intelligent question types and predictive analysis

With QuestionPro’s innovative platform for conducting agile market research, you can create market research surveys and tests with intelligent question types and progressive functions and features quickly, easily and multilingually without additional programming. The integrated tools for agile market research, based on artificial intelligence and a predictive analysis engine, allow you to collect and analyse market data with a choice of over 50 ready-made standard and advanced question sets across all media.

Evaluations and analyses at the push of a button

The market research platform QuestionPro offers you a complete package of reporting and analysis tools that give you quick insight into your market research data: advanced analyses such as segmentation, contingency tables, conjoint and TURF analysis, AI-based semantic text analysis, cross-reference comparisons, grouping analysis, geocoding, market simulations, drop-out rates and analysis, GAP analysis, trend analysis and much more. With QuestionPro, you can convert your market research reports into easy-to-interpret, graphically appealing and clearly laid out visual infographics at the touch of a button and export them to common presentation formats. For further analysis of data, QuestionPro’s results can be exported to a variety of formats, including Excel, SPSS, txt, Dropbox or Google Drive.

Intelligent features for complex, agile market research studies

QuestionPro’s platform for agile market research offers you a wide range of features and functions for high-level market research. With just a click of the mouse, you can use branching logic, scoring logic, variable transfer, question and answer randomisation, questionnaire block rotation, variable transfer, question extraction, question prefilling, caching of questionnaires, survey and test chaining, quota management, panel integration and many other functions without any programming! Furthermore, there is the possibility of user-defined scripting.

Multi-user environment and simple role and rights management for market research teams

QuestionPro’s market research platform offers you a multi-user environment that enables companies to work collaboratively in the context of agile market research. A sophisticated rights and role model manages access at all levels. Design a survey or test procedure with several people and determine who is allowed to see the evaluations or parts of the evaluations. Use cookie-based single sign-on functions that make the tedious administration of multiple passwords unnecessary. Authenticate your QuestionPro user account with SSO against third-party systems to ensure the highest level of security.

Agile market research with certainty

The highest priority in market research is the security of market research data. QuestionPro is SSAE 16 (SOC 2) compliant, EU and Swiss SafeHarbor certified and fully DSGVO/GDPR compliant. SSL for surveys and data is standard, with the possibility to add SSO. Activate and deactivate public surveys and studies with a mouse click, create password-protected studies and tests, authenticate survey participants and test subjects via social media, prevent multiple filling of market research studies with anti-ballot box filling and use many other high-end security solutions of the market research platform QuestionPro. Agile market research also means security when conducting market research projects.

24*7 worldwide “agile” support

Here at QuestionPro we take our customer service very seriously. We offer live customer support around the clock, 365 days a year. You can reach us at any time via online chat, email or telephone. In addition, we offer you permanent contact persons who know your entire customer history and can therefore react quickly to challenges of agile market research in live operation.

Easy integration of third-party systems

To ensure agile market research, QuestionPro offers seamless integration and synchronization of market research data with your existing IT infrastructure, such as CRM tools, Salesforce, Microsoft Dynamics, Tableau, Caspio, Google Sheets, Hubspot and many others. With a variety of powerful software integrations supported by Webhooks and APIs, you have perfectly consistent and coherent back-end integration for your data.

Online market research panel

More than 20 million panelists

As a full service provider for agile market research, we can of course also offer you an online panel (B2B & B2C), which includes more than 20,000,000 panel members who can be selected according to more than 300 criteria. We also offer a wide range of special panels.

Fast set-up time and real-time analysis

Our professional panel software ensures fast set-up time as well as complete control with regard to data quality and data return and of course offers you data analysis for agile market research projects in real time. You therefore have access to the results at any time.

Simple sample selection

The sample selection for your market research studies is simple and is based on more than 300 profile data provided by the panel members when they join the online panel. The selection is done quickly and easily with a mouse click via our panel software. In addition, QuestionPro has a large number of special panels for agile market research.

High quality through permanent monitoring

The QuestionPro online panel within the market research platform is subject to permanent quality controls. In addition, QuestionPro has a technologically advanced data quality check engine that reliably identifies bad responses. New panel participants must answer a comprehensive catalogue of questions with data on their living and working situation in order to be admitted to panel studies.

Community for agile market research

Platform for qualitative and quantitative market research

As a holistic platform for agile market research, we offer you not only survey, survey, analysis and panel applications, but also a comprehensive market research community for the acquisition and analysis of quantitative and qualitative market research data.

Advanced technologies and functions

Online focus groups, idea board, discussion forum, topic board, event planner, activity feeds, engagement tools such as incentive and gamification are just a few features of QuestionPro’s market research community. In addition, the market research community includes a clear analysis dashboard, which gives you comprehensive insights into the virtual community, naturally in real time.

Community App

For quick access to the market research community by your community members, QuestionPro offers you an app. Community members receive push messages on new posts and launched surveys, can create and update their profiles quickly and easily and can participate in discussions, post in forums and join online discussions.

Service for agile market research

In addition to sophisticated technology, you also receive a first-class market research service! This service covers all phases of market research, including quality control and documentation. With technologies from QuestionPro you can conduct agile market research yourself. You can use our service either as an “additional service” or as a full service. Get to know QuestionPro as a full service provider for agile market research! Our market research service can be divided into 4 areas.

• As-is analysis and definition of objectives
• Tool selection, study design & implementation
• Monitoring & data collection
• Data analysis & documentation

The 1:1 live presentation will also show you how we can offer you our service and project management for your market research projects.

Who is the presentation aimed at?

The online presentation “Software and Services for Agile Market Research” is aimed at professional market research companies and employees of companies and organisations that conduct market research in-house and have a high demand for agile market research.

What are the topics?

You will get a comprehensive overview of the functions and applications of the web-based software for agile market research QuestionPro as well as of our market research service. Here are the topics in detail:

Survey and analysis platform for agile market research

• Brief introduction to the market research platform QuestionPro and overview of the solution modules
• Introduction to the QuestionPro survey and test editor module
• Collect data across all media
• Special functions, question types and applications for market research
• Evaluation options, data analysis and data export
• Agile market research: tools and automation of market research processes

Market research community

• Introduction of the QuestionPro market research community
• Presentation of the modules within the market research community
• Community Administration and Community Management
• Engagement Tools
• Member Dashboard and Incentives

Online panel for agile market research

• General overview
• Information about the Online Panel and the panel software
• Quick setup of a panel survey
• Connection of external systems to the Online Panel
• Quota Management and Screener
• Data quality

Agile market research service

• Current status and definition of objectives
• Tool selection, design & implementation
• Monitoring & data collection
• Data analysis & documentation
• Other services

1:1 live online presentation:

Make an appointment with us to discuss agile market research software and services!

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User report: BMW uses QuestionPro market research platform for agile market research

Would you like to get an idea of how one of the world’s leading companies conducts agile market research with technology and services from QuestionPro? Read the reference report “Agile Market Research, which we have written for you together with Dr. Josef Köster, Team Leader Market Research at BMW. Click here for the case study

Test software for agile market research now 14 days for free

If you have any questions about agile market research in advance, we look forward to the dialogue with you. We will be happy to answer your questions via our contact page. Register now for a 14-day free trial of the market research platform QuestionPro and test all features, functions and evaluation options at your leisure.

 

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