Conjoint analysis: QuestionPro offers free eBook for download

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eBook on the topic of conjoint analysis

QuestionPro, one of the leading providers of enterprise feedback management systems, online surveys and real-time analysis, is now offering an eBook on the subject of conjoint analysis for free download.

In addition to a definition of the popular multivariate method in the field of market research, the ePublication also contains explanations of specific terminology, best practice approaches as well as tips and tricks for carrying out the conjoint analysis with the predefined QuestionPro question set. The different variants of conjoint analysis are also discussed. The eBook also contains an FAQ chapter. The guide, written in English, is free to download.

What is a conjoint analysis?

The central idea behind using conjoint analysis within market research is that, when making a purchasing decision, consumers evaluate or “weigh” the various attributes of a product and decide which of these attributes are most important to them. The goal of a conjoint survey is to find out which combination of product features are of particular importance to buyers so that they would buy the product.

1:1 live presentation: Conjoint analysis in practice

QuestionPro offers the option of a 1:1 live online presentation, where interested parties can be shown how conjoint analysis works and ask questions about it. The offer is free of charge and can be accessed using the following link: https://www.questionpro.de/conjoint-analyse-software/

Test QuestionPro with all functions free of charge for 10 days

The company offers 14-day test access to anyone who would like to gain practical experience in carrying out a conjoint analysis with the QuestionPro survey and analysis platform. Test access can be requested using the following registration form: https://www.questionpro.de/marktforschung-software-testen/


About QuestionPro

With over 3 million users in more than 100 countries, QuestionPro is one of the leading providers of online survey solutions and experience management software. Using QuestionPro makes it possible to convert insights from surveys and the collection, structuring and analysis of data from third-party systems into better business decisions. The web-based software not only contains tools for creating, distributing and analyzing surveys, but also offers options for voting, tablet-based mobile market research, conjoint analysis, customer journey mapping, net promoter score, community systems, employee surveys and more Data visualization. Our reliable and innovative technologies have been used by the TOP 10 companies, universities, SMEs and also in market and opinion research for over 100 years.

www.questionpro.co.uk


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