eBook on the topic of conjoint analysis
QuestionPro, one of the leading providers of enterprise feedback management systems, online surveys and real-time analysis, is now offering an eBook on the subject of conjoint analysis for free download.
In addition to a definition of the popular multivariate method in the field of market research, the ePublication also contains explanations of specific terminology, best practice approaches as well as tips and tricks for carrying out the conjoint analysis with the predefined QuestionPro question set. The different variants of conjoint analysis are also discussed. The eBook also contains an FAQ chapter. The guide, written in English, is free to download.
What is a conjoint analysis?
The central idea behind using conjoint analysis within market research is that, when making a purchasing decision, consumers evaluate or “weigh” the various attributes of a product and decide which of these attributes are most important to them. The goal of a conjoint survey is to find out which combination of product features are of particular importance to buyers so that they would buy the product.
1:1 live presentation: Conjoint analysis in practice
QuestionPro offers the option of a 1:1 live online presentation, where interested parties can be shown how conjoint analysis works and ask questions about it. The offer is free of charge and can be accessed using the following link: https://www.questionpro.de/conjoint-analyse-software/
Test QuestionPro with all functions free of charge for 10 days
The company offers 14-day test access to anyone who would like to gain practical experience in carrying out a conjoint analysis with the QuestionPro survey and analysis platform. Test access can be requested using the following registration form: https://www.questionpro.de/marktforschung-software-testen/
FURTHER INFORMATION
- Customer Experience Management Platform: Make an appointment now for a live online presentation!
- Download the eBook on creating and carrying out a conjoint analysis
- The big QuestionPro-Guide on the subject of customer surveys: definition, development, methods, examples, evaluation, template for import.