Press release

QuestionPro acquires Enprecis Group: New experience management and QM platform “AutoX” for the automotive industry

Customer Experience Management CX Automotive Industry Automotive
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Continuous vehicle quality & customer experience technology for the global automotive industry

AutoX is the first experience management platform specifically for the automotive industry that centrally collects and analyses data from employee and customer surveys as well as research and QM data

Enprecis is now QuestionPro

Experience management and quality management platform for the automotive industryQuestionPro, a global leader in experience management and market research technologies and services, announces the acquisition of Enprecis Group from Bregal Sagemount, a growth-focused private equity firm. Enprecis is a global leader in customer experience and quality management for the automotive industry. With the takeover, QuestionPro is also announcing the new AutoX service, a holistic experience and quality management platform that connects and analyses experience and research data. In the future, companies in the automotive industry will have a central solution for Customer Experience Management, employee experience management as well as quality and research management.

“Covid-19 has had a significant impact on changing expectations and accelerated consumer behavior when purchasing and servicing cars,” said Vivek Bhaskaran, founder and CEO of QuestionPro. “For companies in the automotive sector, but especially for vehicle manufacturers (OEMs), it is now more important than ever to understand and ultimately implement these expectations. The combination of QuestionPro and Enprecis will provide automotive companies with outstanding technology to meet customer expectations.”

Solutions specifically for the automotive industry

Since 2008, Enprecis has been offering software solutions specifically for vehicle manufacturers that help increase customer satisfaction and improve customer experiences, including the Foresight™ Customer Experience (CX) management platform and the CQi™ Vehicle Experience (VX) platform for measuring continuous vehicle quality . Enprecis counts ten of the world's leading automobile manufacturers among its customers, including Toyota, Fiat, Lexus, Jeep, Dodge, Nissan, Infiniti, Citroen and Maserati.

QM and experience management for the automotive industry

Fully customizable, data-driven and with built-in business intelligence, Foresight™ is the world's leading automotive Customer Experience Management (CEM) platform, enabling global automotive brands and dealers to become leaders in customer experience.

Market research and experience management for vehicle manufacturers

QuestionPro is a global provider of experience management and market research platforms for all industries and areas and develops and sells specific technologies for Customer Experience Management, employee experience management, brand experience management, research & insights as well as communities and online panels Used by thousands of companies worldwide, including more than a dozen of the Fortune 500 and numerous vehicle brands such as BMW, Honda, Toyota, Rolls-Royce, MAN and many more.

“The flexible and responsive project management particularly meets our requirements for the short-term nature and speed of market research studies. The quality and proactivity of the project support as well as the speed in the implementation of the reporting also meet the highest standards,” says Dr. Josef Köster, team leader – customer segmentation, customer foresight and innovation studies at BMW.

Fast and easy integration

Mike Wilde, Managing Director of QuestionPro GmbH from Germany, sees enormous potential for existing customers in the automotive industry through the takeover of Enprecis. “Our customers’ existing experience management and market research solutions can be quickly and easily expanded into a holistic AutoX platform by merging the technologies from Enprecis and QuestionPro, which offers significant added value. Only QuestionPro offers such a solution in which experience data and data from the areas of research & development and quality management come together and can be centrally evaluated and analysed. With its QuestionPro solution, QuestionPro also offers valuable tools for the reputation management of distributed companies. “With QuestionPro, branches or authorized workshops can monitor and manage ratings and reviews from rating portals and react to negative reviews directly from the application without having to log in everywhere,” says Mike Wilde.

“We are confident that Enprecis’ market-leading position in the automotive industry, combined with QuestionPro’s Employee Experience and Research & Insights offerings, makes the entire platform extremely valuable for OEM partners,” says Curt Witte, Head of Growth Factors at Bregal Sagemount. “For the first time, data from employees, customers, research and vehicle quality can be combined and analysed in a single data platform, making AutoX a real game changer. The combined insights will provide vehicle manufacturers with unprecedented insights.”

Enprecis will continue to operate as a wholly owned subsidiary of QuestionPro, operating its experience management and QM platform for vehicle manufacturers under the AutoX brand name.

1:1 live online presentation:
AutoX: Experience Management and Quality Management for the Automotive Industry

We would be happy to show you in a personal and individual 1:1 live online presentation how automobile manufacturers can centrally collect and analyse data from the areas of Customer Experience Management, employee experience management, research & development and quality management.

Make an individual appointment now.



Do you have questions about AutoX, Customer Experience Management and quality management for the automotive industry?

Simply contact us via contact form. We look forward to speaking with you!


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