Touchpoint analyses in the hotel industry – innovative guest surveys at the NOVOTEL hotel chain

In this reference report, read how the NOVOTEL company uses QuestionPro to carry out touchpoint analyses as part of continuous guest surveys.

New, innovative survey and analysis technologies are always accompanied by new approaches to customer surveys. Not long ago, guest feedback questionnaires were gathering dust on hotel desks or bedside tables. Guest feedback is the most important tool for quality assurance and increasing guest satisfaction. The renowned hotel chain NOVOTEL also recognized this and found a very good way to gain valuable guest feedback without much effort and, above all, in a “guest-friendly” manner without “surveying” using intelligent methods and modern technologies. NOVOTEL carried out so-called touchpoint analyses and gained completely new insights into the well-being of their guests.

Read in our user report how the far-sighted managers at NOVOTEL managed to obtain valuable insights into the well-being of their hotel guests using touchpoint analyses easily, quickly and, above all, in real time.

→ Download: User report touchpoint analyses at NOVOTEL, PDF, 403kb

You might also be interested in these articles from our QuestionPro blog:

→ Blog article: Touched a thousand times: touchpoint analyses
→ Blog article: Strategic touchpoint management and touchpoint analysis

If you have questions about touchpoint analyses and what options QuestionPro offers you, then we look forward to talking to you! We are happy to provide you with advice and assistance!

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