Customer surveys: Touchpoint analyses in the hotel industry - innovative guest surveys at the NOVOTEL hotel chain

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Read in this reference report how the company NOVOTEL cooperates QuestionPro Carries out touchpoint analyses as part of continuous guest surveys.

New, innovative survey and analysis technologies are always accompanied by new approaches to customer surveys. Not so long ago, the guest feedback questionnaires were still gathering dust on the desks or bedside cabinets in hotels. Guest feedback is the most important instrument for quality assurance and increasing guest satisfaction. The well-known hotel chain NOVOTEL has recognized this and found a very good way for itself to gain valuable guest feedback without great effort and, above all, "guest-friendly" without "surprises" using intelligent methods and modern technologies. NOVOTEL carried out so-called touchpoint analyses and thus gained completely new insights into the well-being of their guests.

In our user report, you can read how the far-sighted managers at NOVOTEL managed to get valuable insights into the well-being of their hotel guests easily, quickly and, above all, in real time using touchpoint analyses.

Download: User report Touchpoint Analysis at NOVOTEL, PDF, 403kb

These articles from our QuestionPro Blog you might also be interested in:

→ Blog article: Touched a thousand times: touchpoint analyses
→ Blog article: Strategic touchpoint management and touchpoint analyses

If you have any questions about touchpoint analyses and what options are available to you QuestionPro then we look forward to talking to you! We are happy to provide you with advice and assistance!


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