Market research communities are widespread in companies and market research institutes. According to a recent study, two-thirds of companies employ various online communities to receive first-hand feedback from customers and prospects.
About the eBook Market Research Community
The eBook “Market Research Community” by Ray Pointer clearly shows you what you should take into account when introducing a community for your market research. The author looks back on more than 40 years of experience in the areas of market research and technological innovations. Pointer's reading focuses closely on feasibility and offers readers who want to raise awareness of the topic a well-founded insight into the world of market research communities, in very visual and easy-to-understand language.
The eBook Market Research Community is written in English and can be downloaded using the form opposite (PDF, approx. 560kb)
Contents of the e-book
- Identifying the desired community
- Short term or long term?
- Qualitative, quantitative or a mixture of both?
- Recruiting your community
- How big should your community be?
- Conduct discussions properly
- Intrinsic and extrinsic rewards
- Balance between work and fun
- The role of the community manager
- Some ideas for projects and research tools
Recommend the e-book
