Employer branding: Employee feedback provides information about how attractive your company is as an employer

Being attractive to new talent and preventing top performers from leaving – this is only possible with a good corporate image and an employer branding strategy that is geared towards it.

Employer branding: Employees and employers do not always have the same picture of reality

Your brand promise is the most important reason why customers buy your product and why your employees enjoy working for you and are committed. But what a company says about itself is not necessarily the same as what its employees think. This is one of the most important aspects of employer branding.

In the digital age, it is very easy for employees of a company to publicly disseminate information about work, leadership and organizational culture. Your employees know firsthand what it's like to work for your company, and their voices and opinions can have a big impact on how your company is perceived by the public. Your employees have the opportunity to make recommendations or to express themselves critically about the company and its management on review portals and social media.

Since information from your employees is published via private social media and review profiles, company PR and marketing has a fairly limited influence on what employees make public. However, employers are not completely powerless when it comes to what gets out through their employees. This is where employer branding comes into play.

Employer branding: employer branding

Employer branding is a concept or strategy that involves marketing a company to the outside world as a “good, attractive employer”. The primary goals can be seen as attracting talent and retaining top performers. And: if a company is seen as an attractive, fair employer, this also has a positive effect on sales. Because consumers like to buy products and brands from companies with a good image.

Employer branding measures can be aimed both externally, in the form of campaign and communication activities, and internally, such as actions to increase employee satisfaction.

The organizational climate: The key to a positive employer image

The topic of social media is playing an increasingly important role in employer branding. Employees now rate their current and former employers on rating portals or in relevant social networks. This means: The attractiveness of an employer becomes more and more visible and transparent through employee feedback. In order to have a targeted and positive influence on this private communication, companies strive to continually improve the organizational climate through an explicit employer branding strategy. But that's not the only reason. Studies show that a good working and organizational climate ensures more productivity, creativity and a high level of identity on the part of employees towards the employer.

Employer branding: Continuous employee feedback reveals weak points and shows potential

Whether employer branding measures are effective can be determined through constant exchange between managers and employees. Regular employee surveys, feedback discussions and pulse surveys, for example, ensure clarity here. In order to be able to initiate and distribute all of these surveys and analyse the data obtained centrally and meaningfully, a holistic feedback platform is required that is also methodically tailored to all HR issues.

The HR feedback platform QuestionPro, with its workforce analytics tools, offers the possibility of quickly and easily carrying out and analyzing 360-degree surveys, pulse surveys, employer branding surveys or even classic employee surveys. All data is collected centrally and can be evaluated in real time. In this way, trends and tendencies can be recorded up to date and companies can make fact-based decisions based on the data obtained.

1:1 live online presentation on employer branding and employee surveys

Employer Branding & Employee Experience Management: QuestionPro's HR feedback platform, which gives you information about the loyalty and well-being of your employees. We will show you how you can use QuestionPro to initiate, accelerate and evaluate feedback processes in your company and determine important key performance indicators. Make an appointment now for a 1:1 live online presentation.

Employer Branding Feedback: Try software for employee surveys now for free!

Do you have questions about employer branding and employee feedback? Simply contact us using the contact form. We look forward to speaking with you! Try QuestionPro's employee experience management platform for 10 days free of charge and create a questionnaire to collect employee feedback as part of your employee experience strategy.

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