Gartner honours QuestionPro CX in the Magic Quadrant for Voice of the Customer (VoC) Solutions again in 2021

Last year, QuestionPro CX, a platform for obtaining and analyzing data from touchpoint analyses as part of Customer Experience Management, made it into Gartner's Magic Quadrant. Thanks to constant further developments with many innovations, QuestionPro has made it this year too.

According to the Gartner Magic Quadrant, QuestionPro is one of the market leaders in the medium-sized business segment for Voice of the Customer (VoC)

As one of the 14 most advanced VoC providers mentioned and evaluated in Gartner's Magic Quadrant last November (2021), the particular added value of QuestionPro's Customer Experience Management platform for the study editors at Gartner was its special focus on qualitative and quantitative data collection and data analysis with a focus on medium-sized companies.

Gartner considers in its latest Magic Quadrant for Voice of the Customer the ability to implement and the completeness of VoC solutions as the most important critical parameters.

The study publication states:

QuestionPro once again in Gartner's Magic Quadrant

This is not the first time Gartner has recognised QuestionPro's Customer Experience Management platform. Back in 2020, QuestionPro CX also received honourable mention in Gartner's Magic Quadrant for Voice of the Customer as a niche vendor for mid-market companies.

→ Gartner Voice of the Customer Study & Magic Quadrant 2020

Demand for Voice of the Customer solutions in medium-sized businesses is growing

Mike Wilde, Managing Director of QuestionPro GmbH in Berlin, comments on the excellent performance in the VoC study by Gartner as follows: "With QuestionPro CX, we offer a scalable and comprehensive Voice of the Customer solution that meets the requirements of any industry and regardless of the size of the company. What is special about QuestionPro CX is that even medium-sized companies can afford an outstanding VoC solution without having to compromise on functionality. What our development team has achieved in the past years has now been explicitly recognised by Gartner.

According to Mira Roth, EU Marketing Manager at QuestionPro GmbH, the demand from medium-sized companies for Voice of the Customer solutions in the European market is increasing significantly. “Of course, medium-sized companies are also looking for sophisticated and high-quality VoC technologies. We are currently receiving a lot of inquiries from this segment. Ultimately, medium-sized companies also want to stand out from the competition in terms of customer service, product innovation and online reputation. In QuestionPro, medium-sized companies find a reliable partner with a fair price-performance ratio.”

→ QuestionPro CX

About Gartner Magic Quadrant and the 2021 VoC Study

Gartner is one of the world's leading research and consulting companies and a member of the S&P 500. In its 2021 Voice of the Customer study, Gartner evaluated only 14 selected VoC providers in the Magic Quadrant with over 1.000 evaluation criteria and justified the decision when selecting VoC Solutions with the vision and technology of the companies considered, as well as the fact that few providers have a comprehensive, integrated offering that meets the study's criteria.

Quadrant Knowledge Solutions also recognizes QuestionPro for its outstanding Voice of the Customer solution

The consulting and research company Quadrant Knowledge Solution recently recognized QuestionPro CX as part of their Spark Matrix Voice of the Customer study 2021. Quadrant Knowledge Solutions sees QuestionPro as one of the global leaders in this area. In this VoC study, everyone appreciated the product strategy and the extensive range of functions as well as the great customer benefit that QuestionPro's Voice of the Customer solution offers.

→ Spark Matrix VOC study

1:1 live online presentation:
Voice of the Customer: Fast, easy and cost-efficient implementation of VoC solutions for medium-sized businesses

You would like to find out more about Voice of the Customer? We will be happy to answer all your questions on the topic of VoC technologies as well as on methods for obtaining and analysing qualitative and quantitative customer votes in the course of a personal live zoom presentation. Stand out from the competition, offer a better customer experience and increase the quality and awareness of your products through regular customer surveys with QuestionPro's outstanding Customer Experience Management platform. We look forward to the dialogue with you!

Arrange an individual appointment now

Try software for market research and experience management now for 10 days free of charge!

Do you have any questions about the Garter study or the topic of Voice of the Customer? Simply contact us via contact form. We look forward to a dialogue with you! You too can test QuestionPro for 10 days free of charge and without risk in depth!

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KEYWORDS OF THIS BLOG POST

Gartner study | Voice of the customer | Offerer