QuestionPro InsightsHub

Insights and Research Repository: Definition, structure, advantages and benefits

Insights and Research Repository
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It is essential for companies to have a source in which all information from studies, surveys and touchpoint analyses flows together and is easy to find and easily accessible. QuestionPro offers a new solution for exactly this with its InsightsHub!

Data, data, data…

Companies around the world use QuestionPro for various studies of varying complexity, nature, type and duration. As the leading partner of choice for market research and experience management worldwide, QuestionPro collects millions of answers every year. Now multiply that many times over by all the research being done worldwide. That's an endless number of data points that need to be stored, organized and managed so that this data actually benefits a company

  • We hear from many of our customers that there is a fundamental challenge in the way research data is created and shared:
  • Research data is often isolated.
  • Often the same research is carried out over and over again by different teams and managers
  • Reports go unnoticed and eventually get lost
  • There are hardly any opportunities to transfer past data to existing and future challenges

In this post, we address all of these challenges and show how an Insights & ResearchRepository helps you solve all of these challenges and consolidate insights into a structured knowledge management workflow. This blog also highlights how intelligent research data management with an insights desk or research repository supports the continuous discovery process, saving time and costs for research teams and organizations.

Insights Desk and Repository

The Insights & Research Repository from QuestionPro: Clear user interface, intelligent search functions, project management tools and intuitive to use! The QuestionPro InsightsHub.


What is an Insights & Research Repository?

An insights repository or research repository is defined as a central source of data and information to which those responsible have access to gain insights into the research results that the company has conducted in the past and present. It is a consolidated platform for organizing, exploring, searching and discovering research data in a centrally organized repository.

Think of the Insights Repository (also known as Insights Desk or Insights Hub) as a centralized platform that makes customer and research insights quickly accessible in an easy-to-understand model and helps with ongoing research. Those responsible often complain that they do not know which studies have been carried out or that historical data and reports are not available. The Insights & Research Repository solves this problem by providing easy access to research data to enable continuous insight discovery, regardless of the scope or type of research, including qualitative survey research.

The Insights & Research Repository consists of three basic levels of data:

  • insights: On a holistic level, the Insights Desk consists of tagged, indexed and unified insights. These come from past and existing studies of various research types, including qualitative and quantitative studies, user research, custom studies, advanced research modeling studies, and more. All of these insights are easily searchable through the use of business taxonomies and meta tags. These insights also monitor cost expenditures, study ROI, and other factors that provide insight into time and resource expenditures.
  • Observations and detailed information: The secondary level of the Insights & Research Repository aims to provide information at an even more granular level about studies that a specific team or product is conducting, insights from longitudinal studies, product improvements, marketing messaging or a campaign that has originated from a specific initiative. to provide. Presentations and results are also stored at this level, so that tribal knowledge from siled studies is accessible to everyone.
  • Raw data: The last component of this repository is the original data that has been collected over time, for example from market research studies or touchpoint analyses, but also data from CRM systems, such as customer dialogues, support cases, etc., from which valuable insights can be drawn!

All in all, the Insights & Research Repository is a co-creation tool that helps companies and organizations break down data silos and easily access valuable insights that would otherwise remain unseen and, most importantly, unconsidered when making important business decisions.

Integrated project management tool for market research and experience management

All market research and experience management projects clearly arranged, including status view.


The importance of an insights & research repository

Research data is often organized in silos

Organisations conduct research at different frequencies, scales, and complexities. Different groups within an organization can conduct research themselves or entrust third parties with the research. Added to this are the variable factors of research between other departments, business units and geographical locations with different types of studies. Think customer studies, usability research, online focus groups, quantitative research, and then the reams of survey data collected. All of these find their way into small groups, but are rarely made available to everyone who could benefit from them. The research data is highly isolated

Redundant data and research results

Another important factor that highlights the need for building an Insights & Research Repository is the fact that the same studies are often conducted multiple times. When new members join teams, they often begin by conducting studies that have already been conducted before and draw on insights that have already been discovered before. This contributes to lost time and money and reduces the ROI of insights.

Research results and reports remain unseen

Research reports are created at the end of every study, but unfortunately there is little to no structure as to how these are created, stored or distributed. In addition, the complexity of data analysis by researchers and the lack of alignment of the findings with business issues mean that these reports disappear into a drawer. Most of the time, these reports are also difficult to find because they are located in different locations and become outdated over time. Another problem with reports is that there is no data-driven structure for insights or recommendations.

Workflows are often not transparent or consistent

Let's imagine that a department commissions internal market research to carry out a study. Those responsible for this department may have a completely different idea of ​​how and where the data obtained is stored and reports are created than other departments. This means that there are no uniform procedures and other department managers do not know about the existence of this study because, for example, they do not receive a notification or do not have access to the folder structure.

Existing data and tools are extremely fragmented

One of the biggest challenges that makes an Insights & Research Repository essential is that both existing data and reports, as well as the tools used to generate that data, are highly fragmented and disconnected. Added to this is the complexity of the various solutions, software, current tech stacks and communication and management tools. It is a mix of multiple levels of conversations and interactions across different levels. There are some study request tools, project management tools, study management software, research reports, and more.

Insights and Research Repository

Always keep an eye on everything: The Insights & Research Repository QuestionPro InsightsHub includes all information from all market research and experience management projects carried out in your company. Information silos and distributed and fragmented storage of data and reports are now an end!


Benefits and Benefits of Using an Insights & Research Repository

Efficient and clearly defined workflows

Using a central Insights & Research Repository helps define processes for project ingestion, project management, status updates, templates, filing, report distribution, etc. that have traditionally been cumbersome and inefficient for many responsible parties. By setting up workflows for how data flows into the repository from the request stage to tagging and monitoring insights, a clearly defined structure is a significant time and resource saver.

Quick access to new data and insights

Once research studies are completed, there is a meaningful and searchable repository of data, key findings and materials from all projects. It becomes easier for researchers, insights teams, project and department managers to look up current or historical data in a unified platform that provides quick access to insights.

Easy access to existing knowledge

Building on research that has already been done, rather than starting from scratch, greatly speeds up the knowledge process. It is effortless to extract knowledge from past studies from the repository and build new knowledge based on these findings. As the collective knowledge is brought together, there is a constant internal, ongoing discovery of detailed information that would previously have remained undiscovered.

Transparency and no loss of information

An additional benefit of an Insights & Research Repository is that there is additional transparency into research design and processes, from those requesting the research to the teams conducting it and publishing the reports. It is also easy to find studies that have already been carried out and the team members involved so that you can ask specific questions. This also increases the learning curve of the employees involved, who can learn from and inspire each other.

Conduct studies quickly

Access to information such as study types, questionnaires, tools used, survey participants, and more helps conduct quick-turnaround studies where many administrative aspects are already known to researchers and managers. This enables the use of previous findings and the faster execution of studies that provide actionable insights more quickly and, ideally, build on one another.

Accessibility of data & unified warehousing

The data from different teams and business areas flows into a central, unified warehouse with a uniform business taxonomy, making the Insights & Research Repository a central point of contact for all insights. Data management and accessibility is improved so you don't have to search in multiple places and reach out to different stakeholders to make sense of the data. In this case, it also becomes easier to manage multivariate research data.

Real-time analysis

By using the Insights & Research Repository there is immediate and real-time access to data and analysis. Not only that! With the help of intelligent tagging and artificial intelligence (AI), it is possible to surface information about relevant and interesting projects. This feature makes using the Insights & Research Repository even more lucrative for researchers and managers to leverage real-time analytics in advanced and reusable market research.

Market research and experience management analyses

Analyzes and reports from all market research and experience management projects are easy to find and access.


Features of an Insights & Research Repository

After speaking to numerous researchers, business representatives and brands, we have identified the five most important aspects of an insights repository.

Discoverability

A key feature of an Insights & Research Repository is that it must be very easily accessible for both researchers and other company leaders. Team members should quickly access information that is easier to understand and consume, without having to make multiple queries across different platforms. Bringing all this information together on a single platform is crucial. Researchers should be able to retrieve information from past studies and use it to create ongoing studies. Study owners or sponsors should also be able to access insights based on what is important to them, including demographic information, project costs, longitudinal studies, and more.

Responsiveness

All those responsible in a company should be able to use the Insights & Research Repository to obtain information. The tool should be easily accessible to members at all levels. It should also be able to create analytics effortlessly, avoiding complicated and clunky workflows. Managers want and need to have access to insightful, yet easy-to-present and lightweight data and not have to deal with complex reports and charts.

traceability

A successful insights & research repository shouldn't just consist of pretty charts and numbers without a link back to the raw data. The ability to connect insights to data is critical. And there should be a way to quickly and easily connect back to information and accountability if ever needed. There must be a reference to the original or raw data. The Insights & Research Repository should be able to access all data, even if it dates back years, to validate it or check whether the conclusions made then are still valid today. Easily traceable data also ensures that multivariate data still makes sense in the case of replicate studies or longitudinal tracking. And finally, researchers should be able to draw new conclusions and insights just as quickly with understandable data.

accessibility

For an Insights & Research Repository to achieve a high level of acceptance, it must be accessible to all relevant stakeholders. Even newcomers to research teams should have access from day one to be able to make informed decisions and draw conclusions from past studies without wasting time. Your Insights & research repository should be the only source in this context, and team members shouldn't have to look through different folders, reports, documents and spreadsheets to gain insights.

Safety

Because an Insights & Research Repository contains data from various sources, it is likely to contain information that may be confidential and sensitive. In order for an Insights & Research Repository to be used safely across global organizations, the tool must meet federal and other local government data warehousing and security guidelines, such as: B. Be GDPR compliant and more. Policies for data retention, encryption, anonymity and deletion must also be in place. It should also have a rights and roles concept, i.e. who can and is allowed to access which data.

Easy to find studies and reports

Easy to find studies and reports through intelligent tagging. But QuestionPro's Insights & research repository also offers you a full-text search


Components of an Insights & Research Repository

Now that you know the features of an insights repository and its importance in the ever-changing research environment, let's take a look at the key components of such a repository.

  • Mission and vision of teams: An essential component of the Insights Repository is communicating to the entire team and organization what you want to achieve and how you want to achieve it. Presenting a vision for the entire company and what teams are responsible for shows accountability and transparency.
  • Research request workflows: The insights desk should contain examples of workflows and query documents so that each query can be handled appropriately and in the format you define. Reusable workflows also show team members how to submit research requests, expectations, timelines, and more.
  • Detailed schedules: The transparency of schedules allows stakeholders to understand what is due and when.
  • Research plans, Methods and Tools: By publishing research plans, methods and tools in advance, there is no confusion between the research staff and the organization as to what to expect and when to expect it, etc.
  • Operational taxonomy and meta tags: Another important part of an insights repository should be a clear definition of a good business taxonomy and meta tags so that everyone is on the same page when accessing insights. This largely prevents the effect of tribal knowledge and localized information.
  • Research reports: An important part of the Insights Hub is the collection of research reports. While it's good to have them in a similar format, structure and output, centralized reports make insights easier to access and eliminate information silos.
  • Information about studies: Another important component of the Insights Repository is the collection of meta-information about the research projects, such as the approach, type of implementation, study design, etc.
  • Raw data: The ability to include and label raw data such as notes, recordings, survey data in the Insights Hub increases the credibility of research teams and users. This information is also useful if it needs to be accessed or analysed in the future and insights need to be verified.
  • Quick Views: The ability to access a quick view of analyses and reports increases adoption and use of the tool as studies conducted in the past can be easily accessed. This feature allows past studies to be quickly compared and used as a springboard for future studies.

QuestionPro InsightsHub: The innovative insights & research repository

QuestionPro offers companies a turnkey insights & research repository with its InsightsHub. The QuestionPro InsightsHub is a technologically advanced research and insights repository platform used by leading market researchers and companies worldwide. The InsightsHub is connected to all of QuestionPro's qualitative and quantitative research tools and also has an advanced analytics engine that brings all research data together on a single platform. The InsightsHub also allows you to seamlessly integrate panel providers and collaboration tools such as Slack, Microsoft Teams, etc. to create a central and holistic insights and research platform. Not only that, you can also conduct your customer surveys, touchpoint analyses, employee surveys and scientific research with the InsightsHub, bringing together all the data obtained without having to use different tools and systems. You can also use QuestionPro's InsightsHub to control and manage Insights projects and integrate external service providers, as QuestionPro's InsightsHub has a sophisticated rights and role model.

1:1 live online presentation:
Manage, organize and easily access data, reports and analyses from market research studies and touchpoint analyses

As part of a 1:1 live online demo, we will show you how you can use the QuestionPro InsightsHub to plan and control market research and experience management projects and make reports, analyses and insights quick to find and easy to access.

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Do you have any questions about the content of this blog? Simply contact us via contact form. We look forward to speaking with you! You can also test QuestionPro for 10 days free of charge and without risk in peace and depth! We would be happy to advise you during the test phase and answer all your questions.

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KEYWORDS OF THIS BLOG POST

Insights | Research | Repository | Market research | Experience Management

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