Market research software and full service for agile market research

Software, know-how, implementation, quality control, service. Collect data online and offline and evaluate it centrally. We accompany you through all phases of market research.

Market research tools, software, methods, test procedures, features & services

Market research tools

No matter what kind of studies, tests and research projects you want to carry out as part of your market research: With QuestionPro's market research tools, you cover all methods of data collection and data analysis on one platform.

Market Research Platform QuestionPro: We make market research easy & efficient!

QuestionPro is one of the world's leading providers of software, tools & services in the field of market research. With its innovative platform, QuestionPro offers all companies that conduct market research a comprehensive portfolio of solutions and services consisting of various modules, test procedures and methods as well as comprehensive full-service offerings.

Create surveys, market research studies and tests with just a few clicks

The market research platform QuestionPro has ready-made question types especially for market research, so that you can also create complex surveys, test procedures and studies quickly and easily. With just a few clicks you can create surveys intuitively in no time at all, regardless of whether they are simple choice questions or a complex conjoint analysis! Access a library of more than 80 ready-made question types in over 108 languages. 

With QuestionPro gain valuable data for your market research online and offline

Obtain market research data quickly and easily either via classic online surveys or offline and mobile via smartphone, laptop or tablet PC. Also use our survey app, with which you can create surveys online and offline and view evaluations on the go. The collection and evaluation of quantitative feedback is also one of the standard functions of the innovative market research platform QuestionPro.

Market esearch community for deep market insights!

Use QuestionPro's comprehensive and technically advanced insight and research community platform as a customer, market research and employee community and gain deep insights into your market and your own business. Focus group discussions, idea board, forum, incentives, social listening, event planner and an easy-to-use community app are just a few of the many features that ensure an engaged community!

QuestionPro Market Research Online Panel: Get quality feedback quickly

QuestionPro has a global online panel for market research that has grown over many years, as well as samples derived from it, consisting of more than 22 million highly qualified, selected panel participants. The panel is set up in no time at all, so you can conduct your studies quickly and get fast results. Poor and invalid responses are fully refunded.

Data and semantic text analyses in real time with freely configurable multi-dashboards

The market research platform QuestionPro offers you a full range of comprehensive reporting and analysis tools that use artificial intelligence to quickly transform your data as well as freely formulated texts into insights, clearly and graphically presented in the form of individually configurable multi-dashboards. Export in all formats possible!

Demanding and multilingual full service as well as fast 24/7 support

No matter where you are in the world: If you are facing a challenge in the context of a market research project, you can reach our service, our technical support and our market research specialists around the clock, 7 days a week! And even on public holidays or at night, you will always find a competent and friendly contact person. 

Example HeatMao evaluation for your market research

Example analyses of a heatmap image test in the market research dashboard

Example evaluation of a max diff analysis as part of your market research

Clear representation: Example of an analysis for "Maximum Difference Scaling".

Perform conjoint analysis with market research tools from QuestionPro

Market research question type "Conjoint analysis": Example of an analysis.

Examples of functions, methods and test procedures for your market research that you can implement with QuestionPro's market research platform

QuestionPro offers you a variety of question types, functions, test procedures and methods for conducting agile market research projects. Here we show you a few examples. If you have any questions about further functions and applications, please do not hesitate to contact us.

Block rotation

Random arrangement of one or more questionnaires so that the order of the defined blocks is randomly changed or only some of these blocks are displayed. This weakens the invalid effects and enables statistically clean A / B tests.

» Example

Half-open questions

Mixture of open and closed questions: The participant has the possibility to add his/her own open answers in addition to the given answers. Useful if you cannot / do not want to provide all closed answer options.

» Example

Conjoint Analysis

Used to predict purchasing behaviour for a product, taking into account previously defined product characteristics. The participant has to decide on a product that is put together by a random combination of product features.

» Example

A / B test

It is possible to play out individual questions as pure A / B tests or also entire blocks of questions. This means that not every respondent gets to see all questions / blocks, but only a part of them. In the classic A / B test, 2 variants are tested against each other.

» Example

A / B pre-roll test

The A / B pre-roll test is an extension of the A / B test with which you can test various advertising videos with QuestionPro. The test documents, for example, at what point the test persons end a video. Sequences can also be evaluated.

» Example

van Westerndorp Pricing

Van Westerndorp Price Sensitivity is a method for directly measuring price willingness and price sensitivity. Respondents have to indicate at what price a product is far too expensive, overpriced, acceptable or too cheap. Gabor Granger method is also available.

» Example

Implicit Association Test (IAT)

Procedure to measure the strength of associations between elements of the memory. Participants see two pictures and have to confirm a selection of the pictures by clicking on the right or left arrow key within a given time. 

» Example

Mobile diary function

The diary function allows subjects to work on tests, studies or surveys over a longer period of time and to interrupt the completion of the questionnaire by saving it temporarily and continuing it at a later time.

» Example

Piping Items / Batteries

Piping is the adoption of answer texts or answer options to previous questions. For example, respondents can enter their name at the beginning of the questionnaire and are then addressed by their first name throughout the questionnaire.

» Example

Screening / Filters / Logic

These methods are used to present certain questions within the questionnaire to certain respondents, e.g. to exclude respondents from (parts of) a survey for whom answering certain questions or question blocks is irrelevant. 

» Example

Time-limited testing

This function can be used to display individual questions, stimuli or even the entire questionnaire for a defined period of time or to only allow respondents to complete a questionnaire or online test.

» Example

Visual concept mapping

This method offers the possibility to pre-define certain areas in an image and then have them rated and commented on by the survey participants. This method can be used particularly well for billboards or other advertising.

» Example

Ad + video + logo test

You can use these methods to rate images, graphics, advertisements and promotional videos. In the case of videos, it is even possible to place specific ratings of test persons in the specific context of the time of the respective rating. 

» Example

Hot Spots Image Testing

With this method, survey participants can freely mark certain areas of a picture or graphic, e.g. something particularly striking, something that appeals to them a lot or what they noticed first within the picture.

» Example

Quota control

Quota control allows you to monitor the distribution of characteristics within the sample. If the quota of a certain characteristic is met, then survey participants who match these characteristics cannot take part in the survey.

» Example


TURF analysis (meaning: Total Unduplicated Reach and Frequency) is a very popular standard method for determining optimal product combinations, optimising assortments and measuring the reach of media campaigns.

» Example

Maximum difference scaling

Respondents have to choose the best & worst option from a given list of competing variables. The creators of this test procedure are free to define how many combinations & cycles respondents should receive.

» Example

Semantic differential

The semantic differential, also called polarity profile, is a scaling method to find out what attitudes or feelings people associate towards certain objects, things or facts.

» Example


Market research platform: software, tools, methods, test procedures, features & services: Arrange appointment for a live online consultation.

Experience Management Platform QuestionPro

QuestionPro meets all our expectations of a central market research and experience management platform. We can set up market research projects and customer surveys quickly and flexibly, which meets our high standards for agile market research. The customer service is fast, competent and always very friendly.

Swiss testimonial

Market research tools from QuestionPro

In addition to our many years of expertise in project management and service in the field of market research, with us you are QuestionPro combines innovative, secure and technologically mature, powerful and highly developed market research tools on one market research platform.

Market research tests and surveys

Carry out and analyse professional online surveys, mobile surveys and offline data surveys for market research quickly, easily, cost-effectively and securely via EU servers. GDPR compliant.

Market Research Community

In just a few steps you can create a powerful, committed and easy-to-administer discussion, evaluation, feedback, research and customer insight community for your market research. 

Market research online access panel

Use the dedicated and high-quality online panel of more than 22 million members worldwide for your market research projects and studies QuestionPro.

Analysis & reporting dashboard

Customizable, scalable and web-based analysis dashboard for multidimensional, collaborative, rights- and role-based graphic reporting.

Security, integration & workflow

Our market research tools run on powerful enterprise-class servers to guarantee you the best possible performance and security. We also take into account the respective region-specific data security requirements, which is why we maintain servers in many different regions. The server location for the EU is Meppel, the Netherlands.

Data security

As a provider of SAAS solutions, data security is a top priority for us. QuestionPro is SSAE 16 (SOC 2) compliant, EU and SafeHarbor certified and fully GDPR compliant. Our data collection and the protection of survey data correspond to the SSL standard, whereby SSO is of course available. We are also compliant with Section 508 and FERPA (Family Education Rights and Privacy Acts).


Integrate QuestionPro seamlessly into your existing CRM, ERP, statistics or cloud platform, regardless of whether it is Salesforce, Microsoft Dynamic, Tableau, SOHO, Caspio, Google Sheets, HubSpot, PowerBI and many more, use these extensions Webhooks and APIs for smooth integration to extend the functionality of QuestionPro expand easily.


With QuestionPro, you not only automate and structure your survey and market research processes fully automatically. Rather, you can also trigger external workflows and processes with commands within the market research platform. The open interface concept and the possibility of user-defined scripting support you in this. Contact us! 

Market Research: Professional Services & Project Management by QuestionPro

In addition to our many years of expertise in the development of market research tools and analysis technologies, we also offer you a comprehensive service in the field of market research. Our specialists support you with our full service through the entire process of your market research project.

The latest blogs on market research

Market research software and platform
Everything you should know about market research: examples, tips, explanations, methods & approaches, test procedures, software
Agile market research
Platform for agile market research: collect and evaluate data. Service & software. Innovative. Performant. Scalable. Secure. Agile.
Atomic UX Research
What does Atomic Research mean? The experts at QuestionPro show you which tools you can use to carry out Atomic Research efficiently.
Market research service provider
Increase customer satisfaction with the closed loop feedback software and ticket system. Record and process customer feedback in a structured manner.
Correlation analysis
We will show you how you can carry out correlation analyses with the analysis tools from QuestionPro
CX Software Customer Experience Dubai Parks
Dubai Parks & Resorts conducts market research studies very successfully in-house with the Research Edition of QuestionPro by
Online panel provider
A guide to choosing the right online panel service provider for your market research projects and panel studies.
Mobile market research
Cost-efficient, simple and fast acquisition of quantitative and qualitative insights with a high impact by means of mobile market research
Price sensitivity
Make an appointment for an individual live presentation and find out everything about measuring price sensitivity
Platform for market research and experience management

Market research tools, software, methods, test procedures, features & services

Cookie Notice

This website uses cookies to improve the use and optimize the content. User interactions are evaluated anonymously. By continuing to use the website, you consent to the use of cookies. Data protection declaration of QuestionPro Imprint - QuestionPro GmbH

Make a selection to continue

Your selection has been saved!

additional information


In order to continue you will need to make a cookie selection. Below is an explanation of the different options and what they mean.

  • OK:
    All cookies, including tracking and web analysis cookies, are accepted. IP addresses are anonymized in any case.
  • Deactivate all cookies:
    No cookies are set, apart from the cookie that saves your selection and cookies that are necessary for the operation of the website, such as session cookies. Personal data is not recorded or saved in the process.

If you would like to use this website entirely without cookies, please deactivate the cookie setting in your browser. You can change your cookie setting here at any time: Data protection declaration of QuestionPro. Imprint - QuestionPro GmbH