There is nothing, really nothing at all, that I, even as an experienced market researcher, miss in terms of tools, services and skills at QuestionPro. The platform fully reflects qualitative and quantitative methods of market research.
QuestionPro is one of the world's leading providers of software, tools & services in the field of market research. With its innovative platform, QuestionPro offers all companies that conduct market research a comprehensive portfolio of solutions and services consisting of various modules, test procedures and methods as well as comprehensive full-service offerings.
The market research platform QuestionPro has ready-made question types specifically for market research, so you can create even complex surveys, test procedures and studies quickly and easily. With just a few clicks, you can create surveys intuitively in no time, regardless of whether they are simple choice questions or a complex conjoint analysis! Access a library of 80+ ready-made question types in 108+ languages.
Obtain market research data quickly and easily either via classic online surveys or offline and mobile using a smartphone, laptop or tablet PC. Our survey app is also available to you, with which you can create online and offline surveys and view evaluations on the go. Obtaining and analyzing qualitative feedback is also one of the standard functions of the innovative market research platform QuestionPro.
Use QuestionPro's comprehensive and technically advanced insight and research community platform as a customer, market research and employee community and gain deep insights into your market and your own business. Focus group discussions, idea board, forum, incentives, social listening, event planner and an easy-to-use community app are just a few of the many features that ensure an engaged community!
QuestionPro has a global online panel for market research that has grown over many years, as well as samples derived from it, consisting of more than 22 million highly qualified, selected panel participants. The panel is set up in no time at all, so you can conduct your studies quickly and get fast results. Poor and invalid responses are fully refunded.
The market research platform QuestionPro offers you a full range of comprehensive reporting and analysis tools that quickly transform your data and freely formulated texts into insights with the help of artificial intelligence, presented in a clear and graphically appealing manner in the form of individually configurable multi-dashboards. Export possible in all formats!
No matter where you are in the world: If you are facing a challenge in the context of a market research project, you can reach our service, our technical support and our market research specialists around the clock, 7 days a week! And even on public holidays or at night, you will always find a competent and friendly contact person.
Example analyses of a heatmap image test in the market research dashboard
Clear representation: Example of an analysis for "Maximum Difference Scaling".
Market research question type "Conjoint analysis": Example of an analysis.
QuestionPro offers you a variety of question types, functions, test procedures and methods for conducting agile market research projects. Here we show you a few examples. If you have any questions about further functions and applications, please do not hesitate to contact us.
Random arrangement of one or more questionnaires so that the order of the defined blocks is randomly changed or only some of these blocks are displayed. This weakens the invalid effects and enables statistically clean A / B tests.
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Mixture of open and closed questions: The participant has the possibility to add his/her own open answers in addition to the given answers. Useful if you cannot / do not want to provide all closed answer options.
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Used to predict purchasing behaviour for a product, taking into account previously defined product characteristics. The participant has to decide on a product that is put together by a random combination of product features.
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It is possible to play out individual questions as pure A / B tests or also entire blocks of questions. This means that not every respondent gets to see all questions / blocks, but only a part of them. In the classic A / B test, 2 variants are tested against each other.
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The A / B pre-roll test is an extension of the A / B test with which you can test various advertising videos with QuestionPro. The test documents, for example, at what point the test persons end a video. Sequences can also be evaluated.
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Van Westerndorp Price Sensitivity is a method for directly measuring price willingness and price sensitivity. Respondents have to indicate at what price a product is far too expensive, overpriced, acceptable or too cheap. Gabor Granger method is also available.
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Procedure to measure the strength of associations between elements of the memory. Participants see two pictures and have to confirm a selection of the pictures by clicking on the right or left arrow key within a given time.
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The diary function allows subjects to work on tests, studies or surveys over a longer period of time and to interrupt the completion of the questionnaire by saving it temporarily and continuing it at a later time.
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Piping is the adoption of answer texts or answer options to previous questions. For example, respondents can enter their name at the beginning of the questionnaire and are then addressed by their first name throughout the questionnaire.
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These methods are used to present certain questions within the questionnaire to certain respondents, e.g. to exclude respondents from (parts of) a survey for whom answering certain questions or question blocks is irrelevant.
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This function can be used to display individual questions, stimuli or even the entire questionnaire for a defined period of time or to only allow respondents to complete a questionnaire or online test.
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This method offers the possibility to pre-define certain areas in an image and then have them rated and commented on by the survey participants. This method can be used particularly well for billboards or other advertising.
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You can use these methods to rate images, graphics, advertisements and promotional videos. In the case of videos, it is even possible to place specific ratings of test persons in the specific context of the time of the respective rating.
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With this method, survey participants can freely mark certain areas of a picture or graphic, e.g. something particularly striking, something that appeals to them a lot or what they noticed first within the picture.
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Quota control allows you to monitor the distribution of characteristics within the sample. If the quota of a certain characteristic is met, then survey participants who match these characteristics cannot take part in the survey.
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TURF analysis (meaning: Total Unduplicated Reach and Frequency) is a very popular standard method for determining optimal product combinations, optimising assortments and measuring the reach of media campaigns.
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Respondents have to choose the best & worst option from a given list of competing variables. The creators of this test procedure are free to define how many combinations & cycles respondents should receive.
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The semantic differential, also called polarity profile, is a scaling method to find out what attitudes or feelings people associate towards certain objects, things or facts.
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Market research platform: software, tools, methods, testing procedures, features & services: Make an appointment for a live online consultation.
In addition to our many years of expertise in project management and service in the field of market research, with us you are QuestionPro combines innovative, secure and technologically mature, powerful and highly developed market research tools on one market research platform.
Carry out and analyse professional online surveys, mobile surveys and offline data surveys for market research quickly, easily, cost-effectively and securely via EU servers. GDPR compliant.
Create a powerful, engaging and easy-to-administer discussion, rating, feedback, research and customer insight community for your market research in just a few steps.
Use QuestionPro's dedicated and high-quality online panel, which has more than 22 million members worldwide, for your market research projects and studies.
Customizable, scalable and web-based analysis dashboard for multidimensional, collaborative, rights- and role-based graphical reporting.
Our market research tools run on powerful enterprise-class servers to guarantee you the best possible performance and security. We also take into account the respective region-specific data security requirements, which is why we maintain servers in many different regions. The server location for the EU is Meppel, the Netherlands.
Data security is our top priority as a provider of SAAS solutions. QuestionPro is SSAE 16 (SOC 2) compliant, EU and SafeHarbor certified and fully GDPR compliant. Our data collection and protection of survey data comply with the SSL standard, although SSO is of course available. We are additionally compliant with Section 508 and FERPA (Family Education Rights and Privacy Acts).
Seamlessly integrate QuestionPro into your existing CRM, ERP, statistics or cloud platform, whether it is Salesforce, Microsoft Dynamic, Tableau, SOHO, Caspio, Google Sheets, HubSpot, PowerBI and many more, These extensions use webhooks and APIs for smooth integration to effortlessly expand QuestionPro's functionality.
With QuestionPro, you not only automate and structure your survey and market research processes fully automatically. Rather, you can also trigger external workflows and processes with commands within the market research platform. The open interface concept and the possibility of user-defined scripting support you in this. Contact us!
In addition to our many years of expertise in the development of market research tools and analysis technologies, we also offer you a comprehensive service in the area of market research. Our specialists will accompany you through the entire process of your market research project with our full service.
