The QuestionPro e-book on Maximum Difference Scaling (MaxDiff) gives you a basic insight into this very effective method for measuring preference differences. Download now for free!
What does Maximum Difference Scaling (MaxDiff) mean?
Maximum Difference Scaling (MaxDiff) is a methodical extension of the simple paired comparison developed by the psychologist and physicist Gustav Theodor Fechner and a very efficient method for measuring preference differences between similar properties or things. Study participants (test subjects) are shown a certain number of attributes from a population and then have to select the preferred (most important) and the least preferred (least important) attribute. Below under “Further information” you will find the link to an example analysis with evaluation.
Contents of the e-book
- What is MaxDiff analysis and when should it be used?
- Why MaxDiff is important in research
- Key terms and concepts
- How to set up a MaxDiff question with QuestionPro
- Application example and best practices
- Frequently Asked Questions (FAQ)
Additional information
Here you will find an example of one implemented with the web-based survey software QuestionPro. If you play through the MaxDiff example completely, you will automatically be forwarded to the evaluation.
→ Example: Maximum Difference Scaling
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