The QuestionPro eBook on Maximum Difference Scaling (MaxDiff) gives you a basic insight into this very effective method for measuring preference differences. Download now for free!


What does Maximum Difference Scaling (MaxDiff) mean?

Maximum Difference Scaling (MaxDiff), is a methodological extension of the simple pair comparison developed by the psychologist and physicist Gustav Theodor Fechner and a very efficient procedure for measuring preference differences between similar properties or things. Study participants (test persons) are shown a certain number of attributes from a population and have to select the preferred (most important) and the least preferred (least important) attribute. Further down under “Further information” you will find the link to an example analysis with evaluation.

  • Content
  • What is MaxDiff Analysis and when should it be used?
  • Why MaxDiff is important in research
  • Key terms and concepts
  • To set up a MaxDiff question with QuestionPro
  • Application example and best practices
  • Frequently asked questions (FAQ)

Additional information

Here you can find an example of a → Maximum Difference Scalings, implemented with the web-based survey software QuestionPro. If you play through the MaxDiff example once completely, you will be automatically forwarded to the evaluation.


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