Employee Experience Management

With pulse surveys you can record and analyse the moods and sensitivities of your employees in real time

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Use the QuestionPro APP for pulse surveys and gain valuable data and insights in real time as well as a continuous picture of the mood within your company!

Pulse surveys are increasingly replacing classic employee surveys

One HR topic has become extremely important in the recent past, namely the so-called pulse survey. In contrast to the classic employee survey, which was more of an extensive general survey and was carried out a maximum of twice a year, the pulse survey places a clear focus on a defined, delimited topic area and is carried out much more frequently.

As a rule, the pulse survey includes questions about your own skills, willingness to perform, commitment, loyalty or the attitude of the employees towards the company's goals. These rather brief pulse surveys, which can even contain just a single question, then take place regularly, for example every eight to twelve weeks or more often, in order to permanently track developments and to be able to influence any challenges in real time.

What are the advantages of the pulse survey?

Fast answers

Because pulse surveys only ask a few questions, you receive quick, accurate feedback in a larger volume. A high response rate ensures more comprehensive and better data. Because employees can answer the pulse surveys directly in their email inbox or app, you receive the results immediately. You no longer have to wait weeks for answers. You can make faster and better business decisions.

More agility

Pulse surveys give you the opportunity to quickly clarify a concern or burning question. Thanks to modern technologies, pulse surveys can now be created and distributed quickly, so that they can also be carried out ad hoc.

Actionable, fast feedback

Because pulse surveys focus on a specific aspect, such as employee engagement or satisfaction, you receive clear and precise feedback from your employees that you can act on immediately.

Track trends more easily

Pulse surveys are helpful for gaining valuable insights very easily and at shorter intervals about how your employees' mood on a specific issue changes over time.

Deep insights

Pulse surveys help you examine and understand the fundamental and minute aspects of your organization that impact your employees' experiences and workplace culture. You look much deeper and in more detail into your organization.

Real-time insights

In contrast to the classic employee survey, the pulse survey offers the specific advantage that answers to specific questions relate to the present, to the current situation.

Improving engagement

Since you regularly receive up-to-date information from the employees themselves, you can take action and improve your HR processes. When employees notice this, their engagement improves, which translates into higher productivity, morale, satisfaction and retention.


“QuestionPro’s feedback app is tailored precisely to our needs and can be adapted flexibly, quickly and easily to changing conditions at any time. When it comes to user-friendliness, nothing is left to be desired, which is why the app has become a real favorite of our employees and managers. With no other tool we would have been able to implement our data collection and data analysis requirements in this way.”


Recognize moods and trends early with pulse surveys

Dissatisfaction at work has a negative impact on the corporate culture and your own performance, for example if, out of frustration, you do “duty to the book” and the term friendliness is suddenly freely defined by your employees.

In practice, it is actually the case that bad moods often do not even reach the responsible levels. This can have many reasons. For example, if the sales figures (still) remain stable and complaints from the affected employees regarding the negative mood are dismissed as “whining”. Or if the employees directly superior simply lack empathy and moods and trends are hardly or not at all noticed. There can be such invisible rumblings in the background that even the operating result can be at risk. It is therefore important to quickly identify trends and tendencies regarding the well-being of your employees in order to be able to intervene just as quickly!

Type of pulse survey: The question of the week

One of these types of pulse surveys is the “weekend question”, as carried out by one of our customers. At the end of the week, employees regularly receive an email with a micro-survey, which contains three questions and can be answered directly from the email program using a button. Employees don't have to click on a link or even open the email. This can be done easily from the preview window, takes no effort and therefore increases the probability of a response from a direct impulse.

  • Did you enjoy your work this week?
    YES NO 
  • What do you value? What percentage have you achieved your goals?
    25% / 50% / 75% / 100%
  • Would you recommend a friend or acquaintance to work in our company?
    YES NO

Carry out a pulse survey

Visible immediately after the data has been entered by the employees: trends and tendencies from the weekly pulse survey. All in real time!

You can collect immediate employee feedback with pulse surveys

Pulse surveys enable you to get a constantly up-to-date view of your employees' well-being, willingness to perform, concerns and commitment. In contrast to the annual employee survey, pulse surveys offer the opportunity to gain immediate feedback and thus also show trends in smaller cycles thanks to the constant regularity in their implementation. This in turn helps HR and department managers to react quickly to the mood of the workforce and initiate appropriate measures and in turn check these measures for success.

There are no limits to creativity with the pulse survey

The answers to the pulse survey can be linked to all of the company's data using a graphical analysis dashboard, such as weekly sales, forecast figures or sick leave. By initiating pulse surveys, our customer was able to directly relate the previous state of mind to the To prepare sick notes for the following week. Department and location or branch data can also be compared with each other. Another customer, for example, combines the results of a weekly micro-survey with current weather data, i.e. what influence the weather has on the well-being of the workforce. There are no limits to the imagination and methodology when conducting pulse surveys. It is also possible for employees to send free text comments and the corresponding analysis as part of the email microsurvey, so that you not only have to rely on quantitative results but can also analyse qualitative data. 

With the QuestionPro Employee Experience Management platform, companies can always keep an eye on the current well-being of the entire workforce in real time using pulse surveys and can therefore quickly exert an influence.

Use different feedback channels!

QuestionPro offers you the opportunity to distribute pulse surveys via various channels. For example, if your company uses the instant messaging service #slack, you can easily integrate pulse surveys into your employees' everyday communication. Pulse surveys can also be distributed by email or via the QuestionPro Pulse app described below. Employees receive pulse surveys directly on their mobile phones. Only if you actually reach all employees with your pulse surveys can you create a feedback culture.

Use different feedback groups

There are pulse surveys that apply to all employees, but there are also specific surveys, for example depending on the management level, the department, teams or locations. QuestionPro's HR feedback platform allows you to create specific feedback groups and send specific questions to these groups fully automatically.

Feedback analysis

The feedback received can be analysed using QuestionPro's HR feedback platform via a central dashboard. Trends and comparisons can also be viewed here. The graphical display of results is clearly arranged and can be individually configured as desired. Since employee feedback is recorded in real time, you always have an up-to-date view of your data and are therefore able to make decisions and take action at any time. This is the only way an active feedback culture really makes sense.

The QuestionPro app for pulse surveys

The QuestionPro Employee Experience Management platform, the feedback management system for surveys in the HR context, has grown: the new app for pulse surveys has been launched. Pulse surveys are the method of choice when it comes to gaining quick insights as a basis for decision-making for management and significantly simplify and accelerate the feedback process between employees and company management. With the help of regular pulse surveys, companies receive a continuous picture of the mood within the company in real time. And now it's even faster and easier!

Simple and secure one-click single sign-in

App for pulse surveys

Users register quickly and easily once within the QuestionPro app for pulse surveys. The app is integrated into platforms such as Google, Slack and Microsoft, so that you do not need to register multiple times. Employees can log in using the applications and platforms mentioned. The company email address is used to authenticate; a separate company code is also required for security.

Easily create surveys and get quick feedback

With the new app, you can create pulse surveys in no time that automatically adapt to the display of the device you are using. Users automatically receive push notifications and can access the corresponding survey quickly and easily with just one tap and can answer it just as quickly and easily, which significantly increases the feedback response. To further simplify your online surveys, you can design them with icons. In addition, evaluable free text comments can also be entered so that qualitative as well as quantitative survey dimensions can be collected.

Graphical evaluations and detailed reports

The QuestionPro app for pulse surveys offers users a variety of graphical evaluation options within the report module, which can be accessed within the app - assuming the appropriate authorization. The evaluations are displayed in real time and can be accessed from anywhere in the world. This means decision-makers always have an up-to-date view of the mood in the company!

Of course, you can also use the QuestionPro app for pulse surveys to control and initiate other applications and surveys within the Workforce Intelligence Suite, such as 360 degree feedback, classic employee surveys, the idea board, sentiment analysis, etc.

Survey automation: new possibilities for data collection

On the one hand, it is the technological progress mentioned above, i.e. the possibility of automation and the associated simplification of large, extensive surveys, which is why companies now carry out employee surveys more regularly. On the other hand, there is also a new insight into the necessity. In addition, over the past two decades, consulting companies have mushroomed, discovering and promoting the topics of employee surveys, employee engagement, employer branding, etc. Today, employee surveys are an elementary, indispensable corporate management tool. But she has changed! The image of the employee has also changed, from a cost factor to a success factor. And only those who know their employees and what strengths, weaknesses and talents they have and what sensitivities prevail can have targeted influence. Pulse surveys help you get to know your employees and your company's culture faster and more efficiently than ever before.

Creating a feedback culture through a technological infrastructure in HR

Pulse surveys can be created and carried out quite quickly and easily if you have the appropriate infrastructure. QuestionPro's HR feedback platform includes tools for conducting classic employee surveys, 360 degree feedback surveys, sentiment analyses, culture analyses and also for creating and distributing pulse surveys. With the HR feedback platform from QuestionPro you create the technical prerequisites for establishing a feedback culture!

Carry out pulse surveys completely automatically

A feedback platform like QuestionPro's ensures that data from a wide variety of surveys in the HR context flows together centrally and can therefore be analysed in order to ultimately be able to make business decisions from the data obtained. In order to keep the effort involved in conducting surveys as low as possible, QuestionPro offers its customers a high level of automation. For example, pulse surveys can be planned in advance and sent out fully automatically at a specific time, taking the date and time into account. This is particularly important and helpful if the company actually carries out pulse surveys regularly and strategically in the spirit of a feedback culture and the continuous listening principle.

User report on the subject of pulse surveys

In the following user report, read how the Cornelsen Group carries out pulse surveys with QuestionPro. → Pulse surveys at the Cornelsen Publishing Group

Pulse survey user report


1:1 live online presentation: create, conduct and evaluate pulse surveys

As part of this individual 1:1 live online presentation on the subject of pulse surveys, you will learn everything about the many different possible uses of the QuestionPro survey and analysis software and how quickly and easily you can set up so-called pulse surveys and evaluate them in real time. You will also get to know the QuestionPro PulseApp, with which you can carry out pulse surveys using an APP. But we also present other scenarios from the world of employee surveys and discuss them with you. You will also get an insight into the QuestionPro evaluation dashboard and the comprehensive reporting functions that are available to you as part of the QuestionPro → Workforce Analytics Suite, a holistic feedback, survey and analysis platform for HR.

Arrange an appointment now


Test the software for pulse surveys now for 10 days free of charge

You have any questions to this topic? Simply contact us using the contact form. We look forward to speaking with you! Even better: Try the QuestionPro platform for conducting employee surveys for 10 days.

Test the agile market research and experience management platform for qualitative and quantitative data collection and data analysis from QuestionPro for 10 days free of charge

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