Online community: added value and top benefits for company success

Online communities are technologically advanced software platforms for market research and experience management that centrally link the “why” and the “what”. Using qualitative and/or quantitative methods, you gain a comprehensive, continuous understanding of customers and employees in a real environment. These communities offer the opportunity to interact with competitive customers and to look beyond one's own horizon into the market. In addition to connecting external online access panels, direct interaction and, if desired, interaction between employees and community participants is also possible, thus creating a further perspective. Overall, this unique agile framework leads to direct increases in efficiency and effectiveness through integration into existing operational processes: immediate business impact and direct cost savings!

No limits! No limits with online communities

The first online communities appeared in the market research landscape at the end of the 2000s, but the great added value that these technology platforms offer was not recognized or even doubted for a long time. There were - and without a doubt are - “tried and tested methods” and also the factor that customers use, for example. For example, being able to look “directly in the eyes” through observation mirrors in the test studio were initially the dominant arguments against using an online community.

Ultimately, the success of online communities could not be stopped - certainly reinforced by the changed ways of working and communicating during the COVID-19 pandemic.

The online community is now one of the most widespread methods for obtaining real “real-life” customer insights for market research, marketing and customer and employee experience management. The use of communities is also becoming increasingly interesting for the development and optimization of algorithms, as such customer insights enable companies to comprehensively understand their customers, non-customers and employees.

→ Customer insights platform

Presentation by Dan Balica and Kevin Stine on the topic of beta testing via online community

These are the top benefits of an online community for market research and Customer Experience Management

“Real World Evidence Data” – regardless of place and time

The big advantage of online communities is that users can participate in communities at any time - every time - and from anywhere - anywhere.

Dive into the actual lives of your community members and gain in-depth insights in the “moment of truth” for all your customers. Members of an online community can, for example, discuss with you “live” via a community app in the supermarket while they go shopping. Videos can be recorded at home while a product is being used. Mobile diaries allow you to better understand the daily routine and different emotions, and “classic” surveys can also be answered in exactly the situation in which the participants are currently and have time. No one has to be invited to a specific location at a specific time anymore, so that a broad composition of participants in your online community can easily be achieved according to region, age, family situation, professional activity, etc. It is iIt is also possible to address demanding, time-limited target groups. These can be, for example, top managers, doctors or even young mothers.

An online community offers real agility

The requirements in the company are becoming increasingly agile and dynamic. An online community is the best way to help you meet these requirements when it comes to gaining insights. Due to the existing portfolio of all market research methods and a wide range of participants, you can be flexibly adapted at any time and deliver quick results, e.g. T. in real time. In addition, with proper online community management, you are continuously integrated into the customers' lives. This supports them in asking better, more targeted questions and identifying the right topics, as well as in being able to answer many internal company requirements per se. This basis enables you to make quick, well-founded, data-based and, above all, realistic decisions. The customer, his needs and habits are always right at the decision-making table in your company.

In addition, processes within a technologically high-quality online community can be fully automated and designed flexibly. You can react flexibly to new challenges or changing circumstances at any time. They also create maximum agility by using third-party systems, such as: B. CRM, or external panels can be connected to an online community.

→ More information about agile market research

Variety of methods – combination of qualitative and quantitative market research

Thanks to modern platform technology and highly developed mobile devices, a decision between qualitative and quantitative approaches is no longer necessary with an online community - both can be easily combined or qualitative constructs can also be measured quantitatively, e.g. B. using reaction time or emotion measurements. Topics can be discussed, the analysis of which enables key word extractions using semantic analysis, which are then presented to customers for voting in “quick polls”. The participants can continue to discuss these results independently or in a moderated manner. Complex lifestyles and contexts of reasoning can be explored qualitatively, supported by e.g. B. Mobile Diaries, observation via the smartphone camera, etc.

Unique hypotheses can be formed from these insights, which can be directly validated, objectified and (partially) automatically analysed using the complete spectrum of quantitative methods in the online community, or by integrating external participants. So Full-fledged surveys can be carried out, for which external survey tools would otherwise have to be used. Perfectly designed and fully-fledged surveys and complicated tests can be carried out, be it a MaxDiff, ConJoint, Gabor Granger, price tests or even clean A/B concept testing.

Data Collection: Integration of the offline world

Während Nowadays, as the online world becomes increasingly important and present, it is still necessary to integrate the offline world in certain projects. This is also easily possible with communities. Within the community there is the opportunity to invite participants to individual interviews or group discussions in the company or in a study. Classic paper pencil surveys can still be carried out quantitatively. The questionnaires can then be digitized if necessary and the data can be integrated into the community, creating enormous added value. There are therefore no restrictions in the area of ​​data collection. On the contrary – the use of communities opens up far-reaching new possibilities.

Data Collection: API

The API interface within the technology also makes it possible to verify the participants in a community. For example, only customers can be integrated into a community. This can be ensured, among other things, by comparing the zip code or a customer number.

Nevertheless, the integration of non-customers into a community also brings added value. This means groups can be easily managed using separate samples. Discussions with participants from both groups can also be carried out and often reveal interesting insights. 

Diversity of participants
(external/internal, open, closed)

The areas of application of an online community are also unlimited in terms of the group of participants: you can operate a market research community, customer community, sales, employee, innovation, B2B, B2C or partner community. Or think of a support community in which members help each other, give valuable tips and report bugs. Or a management community in which managers understand the company's strategic direction, discuss it and exchange ideas across departments - thereby reducing silo thinking.
You can also define whether you run an open or closed online community, i.e. whether anyone can register or you specify who has access to the online community.

An online community enables instinctive, emotional and logical feedback

The Nobel Prize winner and psychologist Daniel Kahneman established the distinction between human thinking in two systems: fast, automatic and intuitive thinking (System 1) and the slower, analytical mode of our brain (System 2). Using online community platforms, you have the opportunity to address both systems in parallel, research them and use them to answer your questions. For example, you can use AI-based text analysis to determine affective states, emotions, tonality, interest, self-communication aspects and personality traits from forum posts or chats. Response time measurements, IAT and A/B tests, which tend to appeal to “quick thinking”, can also be easily carried out. At the same time, you can use System 2 for market research purposes using classic methods to ultimately ensure a holistic, optimal approach and to understand customers comprehensively.

Gain qualitative and quantitative insights with an online community for market research and experience management.

Commitment

An outstanding online community offers engagement tools such as incentives or gamification. Incentive means that particularly committed members of an online community are rewarded, for example with gift cards or other benefits that are perceived as a reward. This includes special customer events, participation in idea competitions, participation in beta tests, and receiving product samples. Gamification means that particularly active members receive awards that are made public depending on their level of activity. A committed online community generates significantly more insights.

→ More information about customer engagement

Online community and customer loyalty

Using an online community provides very in-depth insights into your customers' purchasing and decision-making processes. This will help you develop a model that increases customer loyalty to your brands and products. For example, the battery manufacturer Energizer managed to significantly increase the number of repeat purchases in a crowded market after introducing an online community.

Continuous feedback and dialogue

An online community is the best breeding ground for continuously gaining customer and non-customer feedback. Members of the community are in constant exchange, which can be moderated or ethnographically unmoderated. A professional online community offers members all the communication channels that they know from their lives: letters, photos or videos and other members can also interact with these posts. You can easily evaluate and use all of this communication according to your objectives with the help of intelligent text, image and video analysis tools.

Own online panel

If, when recruiting members for your online community, you make sure that they provide information about socio-demographic data as well as personality traits, attitudes and motives, then you can use a filter to select samples and thus specifically select participants for surveys and studies. The community participants become a real online panel. You then no longer have to hire external service providers to commission studies and can act yourself if you need quick results. However, external panels can also be connected to a technologically sophisticated online community.

Short-term, medium-term or long-term operation

A short-term online community is suitable for answering specific questions or solving short-term problems. The participants or experts are invited for a short period of a few days or a few weeks and help you develop a better understanding or find solutions. Long-term communities are operated to generate in-depth insights and are usually set up without an end date. They offer you the advantage of being able to build and maintain a relationship with the members and also allow the members to maintain relationships with each other, discuss, support each other and give valuable input on a wide variety of topics. This creates a wealth of data! Medium-term communities are in between in terms of duration and the participants are usually also communicated an end date for the community. They are primarily suitable for developing or researching topics that are to be examined over a longer but finite period of time.

In general, the longer the duration of an online community, the better you can use it to identify trends and changes.

Data Analysis & Quality

When it comes to data analysis, a basic distinction can be made between structured and unstructured data. Structured data: Calculating frequencies and averages or carrying out multivariate analyses using quantitative surveys are easily possible with the help of communities.
Unstructured data: Data such as voice, images, text or video can also be recorded in communities. Using AI sentiment analysis, such data can be analysed in real time so that pre-structures can be determined and keywords can be identified.

I also have no restrictions when it comes to data quality when using communities. Using AI in surveys, pattern recognition can be used to directly check whether the answers are fake answers or correct data.

“Real” customer centricity

Involve your customers in the development and improvement of your products and services right from the start and use the methods of design thinking or scrum sprints. Continuously incorporate your customers' thoughts and emotions into product development with targeted surveys, product tests and concept tests. Drive ideas forward with the power of community and engaged customers, leverage collective intelligence to create outstanding products and innovations. The QuestionPro online community offers you all of this.

→ More information about the customer community

Innovation driver

An example of this is NASA, which relies on the use of an online community when it comes to developing innovations. The more people collectively generate, develop and drive ideas, the higher the likelihood that they will become real innovations. Communities have so-called idea boards in which you can write ideas according to a given structure, which other community members then evaluate. can comment and develop further.

→ Innovation community

Ultimately it depends on the technology of the online community

IMore and more companies are running a continuous customer and employee community in order to gain deeper insights into the thoughts and feelings of their customers or employees, to track down wishes or to gain valuable feedback on innovations and product developments. QuestionPro offers companies a community platform that quantitative and qualitative market research combined and with many valuable features and functions supports companies in achieving their goals without compromising methods.

The basic concept of an online community consists of its own portfolio of participants, comparable to its own panel, who are invited to quantitative or qualitative activities or can also become active themselves. Using profile surveys, the general participant data is enriched with interesting background information, such as age, gender, purchasing behavior, motives, attitudes, behavior and much more. This makes it possible to target participants specifically. 

There is also a wide range of options when it comes to data collection. In addition to accessing the community via a browser, more and more participants are using the community app, which allows participants to be informed via push notification and allows community participation in real time and from any location. Responsive design enables a consistently consistent and simple user experience.

In addition to dashboards, data quality tools and automated reports, data analysis also offers the option of AI-based sentiment analysis. All raw data formats from Excel to SPSS are available for data export.

A professional online community platform has important tools and instruments for market research and real customer insights

Today, customers want to have a say when it comes to product development. And that is a blessing. Companies are therefore increasingly relying on strategies to involve customers more and more in the development process of their products and services, starting with blogs with comment functions, profiles in social networks, the introduction of customer advisory boards, conducting intensive market research through to dialogue-oriented portals in the form of an online platform Community. QuestionPro has innovative and professional online community software that allows you to set up and administer a virtual community for your customers quickly and easily. Powerful tools and functions are available to you.

An online community is particularly suitable for genuine, unfiltered and actively initiated customer feedback. A professional online community platform for gaining customer feedback or for market research purposes can be easily managed. For example, you can quickly and easily initiate online surveys, market research tests and studies as well as focus groups, in-depth interviews or video feedback and publish them within the online community. One of the great advantages of an online community is the simple and cost-effective combination of qualitative and quantitative market research approaches.

Building an online community

Taking the first step in creating and building an online community is often a big challenge for companies. In contrast to a clearly defined customer event, commissioned market research by an institute or the maintenance of a customer advisory board, when introducing an online community platform, there is often a lack of experience for a cost calculation and an idea of ​​how intensively your own staff will work will be involved in the community processes. And how such an online community is actually built.

With QuestionPro’s online community platform you can create your own community “out of the box”

Back to the starting point. Simple, easy-to-integrate technology with a clear licensing model is needed to create your own online community platform cost-effectively and easily. Our web-based community software offers you the opportunity to create a lively online community with just a few mouse clicks. To build your community platform, you basically don't have to do anything other than invite your customers to participate in the newly created online community. Our community management service will be happy to support you with this.

There are many valid reasons for building an online community

You already have the most important thing you need to provide your own online community: technology and customers! Your own online community not only brings significant added value to you as a company in the form of valuable information, insights, ideas and thoughts from your customers. Your customers themselves will also greatly value the community because they can contribute their experiences, feel like they are part of a brand and community and, above all, have an opportunity to actively participate in the development of features and functions. The moment of brand identification on the part of customers should not be neglected. You will experience it as positive to actively participate in the development process and talk about it accordingly! There are plenty of reasons to build a community!

The QuestionPro Online Community Platform has a variety of features and functions for recruiting members, increasing engagement, collecting feedback and data, incentivizing members and analyzing.

Recruiting an online community

Recruiting members to an online community is always a challenge and there are a few points that should be taken into account. The QuestionPro Community solution offers a variety of recruiting options. In general, we differentiate between a private community in which only the backend users can invite participants, e.g. via an upload. And a public community where there is an additional option to register. We would like to present the following options (this list is not complete):

Upload members via CSV/Excel

Profile information can already be uploaded. The member will then receive an email informing them to verify their account. Please note that the member's opt-in declaration is available.

Landing Page

A landing page where the member - when clicking on the registration button - must enter their email, password, optionally their name and username. The member is then logged in and receives a verification notification. The account is only active after confirmation.

Recruitment survey

Furthermore, a so-called recruitment survey can be activated behind the registration button so that, for example, only women who use a certain product get into the community/panel. All others who do not meet the relevant criteria will be screened out. Using our wide range of integration options, it would also be possible to carry out a real-time comparison with, for example, the customer number in your CRM.

Worldwide panel

Access to a global panel (>22 million) also enables us to recruit specific target groups into customer communities. These can be used for either pop-up communities or long-term communities.

Tracking links

In addition, so-called tracking links can also be created if you want to recruit participants on your website, social media or print media and want to record how many participants have registered via the different sources.

Recruitment via email

Another very effective method would be to invite participants to the community via email. To do this, you can easily upload an email list and send it to interested parties. It should be noted that consent is also required for this.

More recruiting opportunities

Classic recruitment options are also possible, so you can also draw attention to the community and place advertising via a newsletter or print advertising or call center.

Design of an online community

So that the community fits the respective company design, it is of course possible to set colors and module images as desired. When setting up the community, the corresponding images per module can be easily uploaded and colors can be selected using color codes. 

In addition to a great deal of flexibility in terms of customizing, there are also elements in the community that are fixed for all customers for performance, stability and usability reasons, e.g. B. the arrangement of the modules in the dashboard.

Community design according to your company design: with QuestionPro you are very flexible when it comes to customizing

Outstanding features of QuestionPro's online community platform

Historically, online communities were designed more as qualitative tools. QuestionPro offers different modules for a variety of qualitative use cases.
These can be activated or deactivated depending on the meaning and purpose of the online community. What is special about our software, however, is that we have integrated our comprehensive survey system with the online community, combining qualitative and quantitative market research methods in one platform. It is therefore possible to carry out market research comprehensively and without restrictions with community participants. Only the research questions determine the selection of methods - not the technological platform. The selection of modules is also helpful if you want to start small or only occasionally select individual modules, e.g. B. Online focus group. By activating the modules, they are then available to the community participants in the community. QuestionPro always recommends Think: big, start small, scale fast!

A variety of modules offer you the individual design of your community depending on the application

As a web-based platform, QuestionPro's professional online community platform includes, in addition to a community management dashboard, member management or an integrated tool for online surveys, many other exciting functions for gaining qualitative and quantitative insights. For example, you can create a virtual focus group and have lively discussions with community members virtually. You also have access to an idea board where the members of your online community platform can let off steam creatively and place interesting suggestions. Other exciting features include the many evaluation and analysis options, incentive tools such as leaderboards and badges, participant recruitment as well as gamification and social listening.

Simple administration via central community management platform (SaaS)

With QuestionPro's online community platform, you can not only set up your new customer insight or market research community quickly and easily. You can manage community management and administration without much effort using the intuitive and clearly designed admin interface of the web-based community platform. Send surveys, hold group discussions, define incentives, manage your media library, documents, members, events with just a few mouse clicks within a clear and structured navigation.

The Ideas Board

The Ideas Board supports this intensive exchange between community participants on issues in the creative area, e.g. B. Idea generation. Thoughts, feelings and problems can be expressed and visualized. In addition, the active participation of members in the development of new products and services can help throughout the entire development cycle. Can be moderated or ethnographic. Topics can be specified by members or moderators. This allows a number of use cases to be handled:

• Trend identification, e.g. B. open to the collection of trends
• Idea generation, e.g. B. 6-3-5 method
• Innovation development, e.g. B. Development of new product concepts
• Change of perspective, e.g. B. Taking on the role of new head of marketing
• Element in design thinking, e.g. B. Integration of the customer perspective into sprints

Ideas board of the QuestionPro community platform

Here we have presented the following key functions for you:

• Members can create an idea including a title and description.
• If desired, you can of course set up a release process so that not every post is immediately visible to all other members in the community. 
• Members can also upload images and classify the post into a category/campaign specified by the moderator. These predefined categories help subsequently categorize the content for analysis. 
• The member then also sees the status of their post. Each post can then be rated and/or commented on by other members using like-dislike markers.
• In order to achieve higher engagement, points can be distributed for every new idea, comment, etc. 
• A limit per month/week/day can be set for the points so that it doesn't get out of hand.

Topics board

The Ideas Board supports this moderated exchange on different topics or to specify tasks. The topic board is usually used asynchronously and thus enables all participants to participate in the discussion of the topics or the development of the tasks according to their own time capacities. It is also possible for topics to be worked on or discussed together or individually. Furthermore, the topic board enables everyday behavioral observation through individual feedback or exchange between participants. The variety of use cases where the topic board can be used is large. All areas of application of qualitative market research, such as:

• Blogs
• Product development
• Brand perception and positioning
• Price research
• Behavioral research
• Media habits and usage
• Innovation development

and much more can be covered with it.

Topic board of the QuestionPro platform

Here we have presented the following key functions for you:

• Thematic forums are created by the moderator
• Comments, rating functions and participation options analogous to the ideas board
• Approval process, points regulation and categorization can also be stored
• In addition to images, files can also be uploaded
• The most important function: Trageting, meaning tasks or topics can be assigned to very specific target groups. The targeting is done via the profile information of the panel participants. Individual tasks or content can be played out to individual participants or specific groups.

Video discussion & chat

The discussion module can be used for group discussions via chat or video as well as for individual explorations via chat or video. Communication takes place synchronously (video / chat) and also asynchronously (chat) and enables quick and spontaneous insights and answers - and in the case of the video variant, also to experience the participants live and in color with all their emotions. The module is very authentic and ideal for a direct personal exchange. This allows a number of use cases to be handled:

• General personal interaction with participants
• General regular or spontaneous meetings with participants
• Use of group dynamic effects or advantages of a one-to-one situation
• Evaluation of concepts or other stimulus material, brand attributes, claims, packaging, etc.
• General health and financial topics (groups) and on a personal level (interview/chats)
• Behavior, habits, motives, personality traits

Video discussion and chat from the QuestionPro community platform

Here we have presented the following key functions for you:

• Invitation management of participants according to profile variables (targeting)
• Integrated video conference system or use of your own solution possible
• Submission of test material (via screen sharing or document management)
• Use of whiteboards (by integrating customer-owned or third-party software)
• Chat: Asynchronous use possible for long-lasting discussions (comparable to WhatsApp, Signal groups)

Quick Poll

On the one hand, quick polls in the community are particularly suitable for obtaining quick opinions and ratings on a question from both the entire community and from a very specific target group. On the other hand, quick polls also serve to entertain the community.

Quick Poll from the QuestionPro platform

Key functions:

• Short, agile question
• Entire community or selection of target groups
• Real-time feedback through push function
• Awarding individual points for individual quick polls

Use cases:

• Entertainment and motivation for active community participation through entertaining questions, e.g. B. Question of the week, questions like how happy are you, who will score the first goal for Germany at the World Cup, what should we definitely discuss in the community next month, etc.
• Short mood tests in the community about the community itself or specific topics
• Questions about insights from the community

surveys

One of the special features of our community software is that the complete survey solution for quantitative surveys is available to you (see Section 5. Survey Environment). With the question modules integrated into this solution, it is also possible, e.g. E.g. diaries, moment of truth (image and video upload), video live casts, etc. - i.e. qualitative elements. There is no need to make a technical distinction between qualitative and quantitative projects - both can be carried out simultaneously or sequentially via one platform.

Surveys from the QuestionPro community platform

Key functions:

• All functionalities and methods (e.g. MaxDiff, Conjoint, PSM) in questionnaire design, data collection, cleansing and analysis as well as visualization and further processing
• Expanded qualitative options
• AI based semantic text analysis
• Integrated data quality tool
• Integration into online access panel
• Survey environment can also be used for other projects outside the community

Use cases:

• Quantitative surveys of any kind
• Keeping diaries
• Survey in the moment of truth (anytime, anywhere)
• Integration of external opinions

Rewards

Especially when a community is lively and the members need to remain active and motivated over a long period of time, incentives/rewards help to engage the members. Although the incentive should not be the main reason for motivating participation in the community, it does help to keep motivation high. Incentives/rewards are also to be seen as a recognition and appreciation from the community operators to the members for the activities and valuable insights. 

Key functions:

• Points for incentives can be set individually for surveys, profile updates, etc
• Incentives can be redeemed directly in the community; a release process can also be activated.
• Custom limits can be created for various actions such as login, polls, ideas, tasks, discussions.  
• Integrated reward module enables redemption directly from the community - either with our partners (Amazon, PayPal, Adidas etc.) or with our own offers.
• Points can also be imported at the individual profile level.

Use case:

• Participant motivation
• Participant reward
• Keep community mortality low
• Ensure profile information is up to date
• Find participants even for difficult or long tasks, topics, etc

Documents

The Documents module helps increase community engagement by sharing documents with community members. The use case is very large; insights from studies can be shared with the community or instructions for installing a beta app can be provided. In addition, members can also be allowed to upload documents independently in order to gain unprecedented insight into the mood of the community.

Documents from the QuestionPro community platform

Key functions:

• Upload documents (Word, PowerPoint, Excel, PDF etc.)
• Controlling the visibility of documents, e.g. For example, documents can only be made visible to certain groups of people or individuals using profile filters

Use cases:

• General community information (code of conduct, instructions, etc.)
• Preliminary or further information on community topics
• Feedback of results from the community
• Stimulus material
• etc.

Broadcast email

The “Broadcast E-mail” function allows you to send newsletters/e-mails without having to contain a survey link. This enables a variety of new engagement options in the community. This means that insights from studies can be played back to the participants or news and updates can be sent to the participants.

Broadcast email from the QuestionPro platform

Key functions

• Creation of templates and image elements can be easily realized via click and drop
• Additional HTML editor for advanced designs

Use cases

• Newsletter
• Insight updates
• Information about changes to terms of use etc.
• Announcement of projects
• Show what has happened further in the company with insights/results from the community, especially exclusive insights in advance

Community app

In times of digitalization and mobile first, QuestionPro decided to offer a community app for iOS and Android over 5 years ago. This means that the community can also be used via an app and offers a. The big advantage is that the participant receives push notifications on their cell phone, thus achieving maximum engagement. 

Community app from the QuestionPro community platform

The community app is in the QuestionPro design by default, but an app branded in the company CI can be created using a separate white label license. It should be noted that the web version and the app version may differ in design. Of course, the community can also be opened via all conventional browsers and devices because it is mobile optimized.

Central Dashboard

The clear and easy-to-interpret dashboard of QuestionPro's online community platform will be the first thing administrators see when they log into the community. Here it is clearly visible what is currently "going on". Everything at a glance in a real-time overview! And the whole thing looks very clear on the smartphone too!

Online Community Dashboard from QuestionPro

More engagement among participants in your online community through sophisticated gamification and incentive functions

Gamification and incentives are the true drivers of an online community. With QuestionPro's community platform, you have a more sophisticated process that rewards members according to your specifications, for example when members complete their profile or take part in surveys and studies, for example. The community members' profiles then show how active and committed they are in the form of a leaderboard. Other incentives could include vouchers that community members can redeem in online shops. A leaderboard shows which community members are particularly lively and active, which in turn should encourage other community members to increase their own level of activity.

Distribute and evaluate online surveys and studies

QuestionPro's community platform has a survey and voting module that allows you to quickly and easily create surveys with a questionnaire designer and feed them into the customer community. Community members are notified of incoming surveys. You thus receive immediate feedback, which you can evaluate in real time.

Conduct online focus group discussions

Conduct virtual focus group discussions to save time and money. To do this, use the chat and video functions as well as the whiteboard of the QuestionPro online community. Save on renting rooms and purchasing expensive equipment for your focus group discussions.

Video feedback customer opinions in words and pictures

Give your customers the opportunity to transmit feedback in words and pictures via video with the integrated live cast tool. Gain qualitative feedback quickly and easily, carry out qualitative product and unboxing tests and experience your customers in their usual living environment.

Online community platform for all industries and areas

With the QuestionPro Online Community Platform, you can create a wide variety of community portals due to the wide range of features and functions, such as customer, university, feedback, market research, customer insight or employee communities. The QuestionPro Online Community Platform is a powerful marketing and market research tool. The virtual communities bring customers together in one place where they can exchange ideas about brands and products, provide each other support, participate in group discussions, find out first-hand information about new products, updates, additions and provide important feedback for product improvements. Community members like to take part in surveys about satisfaction and brand understanding and provide important suggestions for product managers and marketers. A well-run community platform is a treasure trove of insights into the world of customers. Here you will find some examples of functions that ensure more engagement within your online community.

1:1 live online consultation:
Let’s talk together about the value of a community for your company

Our community specialists will be happy to answer any questions you may have about community for market research and experience management. Arrange an individual appointment for a personal live online consultation!

Test QuestionPro’s online community platform now for 10 days free of charge!

Do you have questions about online community and how you can quickly, easily and cost-effectively build your own virtual community that will help you gain qualitative and quantitative insights across all methods? Simply contact us via contact form. We look forward to speaking with you! Test the QuestionPro online community now for 10 days free of charge and without risk in peace and depth!

SHARE THIS ARTICLE

KEYWORDS OF THIS BLOG POST

Online Community | Market research | Customer Experience Management