Market research

Conduct a panel study with QuestionPro Audience

Conduct a panel study with QuestionPro
Use the QuestionPro online panel for your panel study
+ 22 million respondents
Worldwide panel
Top prices
Fast data rewind
Top data quality

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Find survey participants for your panel study quickly and easily

QuestionPro Audience, one of the world's largest online panels, offers you a cost-effective and very easy way to find qualified survey participants from all over the world for your panel study. No matter whether it is a simple survey, a complex study, product tests, consumer surveys or surveys in the context of scientific research. And it doesn't matter whether you carry out your surveys using the QuestionPro survey software yourself or with another survey solution. The QuestionPro online panel is based on innovative, modern technology that allows you to access survey participants regardless of the survey software used. This means you can carry out panel studies with any software in conjunction with the QuestionPro online panel.


“Due to its excellent analytical expert knowledge, QuestionPro delivered excellent results in our panel study in just a short time. A great job!”

Romi Mahajan, Former Marketing Director, Microsoft

Easy access for your panel study: Define your requirements yourself or use the know-how of our team of experts

Connection to third-party systems

If you need access to the QuestionPro online panel with an already completed panel study that you did not create yourself with QuestionPro, simply contact our customer service. Based on your individual requirements, we will quickly and easily create the appropriate sample for you and provide you with an offer to carry out your panel study in the shortest possible time.

Direct access to the online panel with QuestionPro

It's even easier if you create your panel study directly with QuestionPro, because then you can select your survey participants yourself using an intuitive user interface with just a few mouse clicks. And you have total cost control. As you make your selection, the costs for your panel project will be transparently displayed to you. One after the other.

Step 1: It doesn't matter whether you have already created a panel study or are about to create one. You can configure your panel study yourself at any time. To do this, navigate to the “Online Panel” entry in the menu in the QuestionPro user interface. Then name your online panel project.

Configure panel study


Name panel study


Step 2: Now you see the user interface of the online panel module within QuestionPro. Here you will find a number of options for defining your survey participants (sample). First, you specify the timing, the length of your survey and the number of questions it contains. Here you also determine how large the sample should be, i.e. how many survey participants you need for your panel study.

Online panel project specifications for your panel study

You then select the criteria that the survey participants in your panel study should meet, such as age, gender, income, education, etc. In addition to the predefined selection criteria, you can also define your own specifications. Our team of experts will be happy to support you here.

Survey results and participant statistics from your panel study in real time

You have an overview of all activities in your panel study at all times. The results are displayed to you up to the second via a real-time dashboard. You also have insight into the participant statistics: dropout rate, completion rate, average completion time per survey participant and much more. The analysis dashboard also offers you many evaluation options such as GAP analyses, cross tables, trend and text analyses. You can export your evaluations as reports in many different formats.

What sets the QuestionPro online panel apart? Recruitment, data quality, reliability

The QuestionPro online panel is subject to permanent quality controls by our market research and panel experts and is therefore one of the most qualified online panels ever. In addition, panel members are registered exclusively via the double opt-in procedure, providing a variety of socio-demographic data and with the help of a sophisticated selection process that ensures the quality of the panel, which represents a true reflection of the population. And: we will reimburse you 100% for bad responses in your panel study! Our algorithms are able to recognize certain completion patterns by survey participants that lack seriousness. This includes, for example, the identification of conspicuous click patterns or a completion time that is too short and deviates significantly from the average or the results of the pre-testing. The implementation of Consistency checks and soft launches are also part of our services.

Market research full service with our experts

We also offer you a full service for your panel study, where we accompany you through all phases of market research. From the current analysis to the definition of goals, the selection of tools, the concrete project implementation, monitoring through to data analysis and documentation, we offer you everything from a single source.

Do you have any questions about the panel study? Simply contact us using our contact form. We look forward to speaking with you!


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