What are onsite surveys?
Onsite surveys are surveys that are carried out on a website, for example to gain insights into the user behaviour or to improve the usability, i.e. the “user comfort” of the website. This involves asking website visitors how they feel about the usability of the website, for example by means of a feedback tab, pop-up or layer surveys.
The days of pop-up surveys are long gone, browsers are now intelligent enough to block HTML pop-ups and other plug-ins, website visitors find this type of survey intrusive and annoying. Website owners now need to find new ways to engage and interact with their visitors to find out if the usability is sophisticated enough. New onsite survey solutions should be easy to integrate into websites so that the marketing and management team doesn’t have to ask IT to code and insert this into the website. Companies are therefore looking for “agile onsite survey solutions” where onsite surveys can be quickly adapted or extended without the help of IT. QuestionPro offers such an onsite survey solution.
What are intercept surveys?
Intercept surveys are surveys in which people are randomly selected, as opposed to surveys in which certain demographic data about the respondents is known and then explicitly selected. In an intercept survey, for example, interviewers walk through a shopping street and approach people either completely “out of the blue” or according to a certain selection procedure to see if they are interested in taking part in a survey.
What are online intercept surveys?
Of course, this can also be transferred to the internet, where it is referred to as online intercept surveys or onsite surveys. It is possible to invite website visitors to take part in an online intercept survey either at random or according to a specific principle, for example by displaying a pop-up window on the website inviting them to take part in a survey. Or a so-called layer is displayed that covers part of the screen and greys out the background of the actual website.
Time of participation in an Onsite Intercept survey
The request to participate in the online intercept survey can be made at different times, for example when “entering” the website (on-enter method), while surfing, for example when clicking on a certain link (on-event survey) or when leaving the website (on-exit survey).
Selecting the respondents of an onsite survey
The selection of participants for the online intercept survey can be either completely random, or based on specific criteria such as the following:
- time of the visit
- when entering the website
- when leaving the website
- the duration of the visit
- surfing behaviour
- the visit of certain product pages
- the keyword used
Furthermore, it is possible to select website visitors for onsite surveys according to certain criteria that become visible while surfing, such as:
- Operating system
- Origin of website visitors
Use QuestionPro for your onsite surveys and online intercept surveys
Our web-based customer experience management platform QuestionPro has all the functions described above for conducting onsite surveys and is therefore ideally suited for online intercept surveys. No technically complex integration is necessary, you just have to place a code generated by the survey system itself on your website and you’re ready to go!
Why do you need online intercept surveys?
Use online intercept surveys to find out who is visiting your website. Find out everything about age, interests, surfing behaviour, consumer affinities, purchase intentions and much more! Or you can use the online intercept survey to evaluate your website or as a classic customer survey. Gather valuable insights into the surfing behaviour of your website visitors and ask them about the usability of your website. In a previous blog article, for example, we talked about the topic of Net Promoter Score. This is also possible by means of onsite surveys or online intercept surveys. The online intercept survey is part of our survey platform for customer experience management.