Brands that inspire enthusiasm
Brand Experience Platform
What is your brand perception? How can you strengthen your brands? Which product features do your customers expect? Would your customers recommend your products to a friend? Find answers!
Measure & Optimize Brand Experiences
Increase brand awareness sustainable and significant and develop products that exceed and go beyond your customers' expectations. Use the comprehensive, powerful tools of QuestionPro Brand Experience to turn your brands and products into excellent experiences!
Measure & Optimize
Brand Experiences
Increase brand awareness sustainable and significant and develop products that exceed and go beyond your customers' expectations. Use the comprehensive, powerful tools of QuestionPro Brand Experience to turn your brands and products into excellent experiences!
Frequently Asked Questions
- What is QuestionPro Brand Experience & Product Experience?
Web-based platform for measuring and evaluating brand and product experiences with powerful survey and analysis tools that help you to strengthen your brand, improve your products and optimize market positioning. - What types of surveys can be conducted?
Reach analysis, conjoint analysis, maximum difference scaling, brand promoter score, van Westendorp price sensitivity meter, touchpoint surveys, image & video testing, click tracking, budget scaling, effort and satisfaction surveys, customer surveys, brand health and many more. - Which analysis options are available?
Freely configurable real-time dashboards within QuestionPro. Or export to a third party database or business intelligence dashboard like Tableau. GAP analyses, sentiment analyses, free text analyses, key driver analyses, benchmarks, trend analyses, heat maps, bipolar matrix, correlation analyses and many more. - What are the other important functions?
Easy creation of touchpoint surveys, automatic and scheduled survey distribution, serial mailings for campaigns with reminder function, customer segmentation, social listening, focus groups, reach analysis, idea boards, forums, feedback app, ticketing and many more.
1:1 Live Online Demo: Make an appointment with us and we’ll give you a personalised walkthrough of all our Brand & Product Experience functionality.
Measure, evaluate and optimize all points of contact between your customers and your brands with QuestionPro Brand Experience Tools
QuestionPro’s Brand Experience Platform provides you with powerful tools for collecting data on brand and product experiences and for analyzing and evaluating the data obtained from tests, studies, surveys, interviews and third-party systems. QuestionPro Brand Experience enables you to use real touchpoint management and combines all methods of market, brand, product and target group research on a single web-based platform, which will help you to strengthen your brands and build customer loyalty.
Products become real experiences! Improve and optimize your products confidently with the tools of QuestionPro Product Experience
What experiences do your customers have with your products? Would your customers recommend your products to others? Find out! QuestionPro Product Experience includes all the tools you need to constantly adapt your products to your customers’ needs and market conditions. Use integrated tools such as conjoint and TURF analysis, virtual focus group discussions, price sensitivity meter, social listening, budget scaling, semantic text analysis, HeatMap and click testing, Max-Diff analysis and many more to continuously improve your products. In addition, QuestionPro has a sophisticated complaint management system with integrated ticket and alert function. All on a single web-based platform!
True Brand and Product Touchpoint Management with QuestionPro Brand & Product Experience
Step 1: Define where your customers encounter your brands and products. Draw a journey map and determine all contact points (touchpoints). Where do your customers come across your brands, products and services?
Step 2: At which of your defined touchpoints is it possible to collect feedback on brand and product experiences? Which test procedures would you like to use for product optimisation and in which way? Create appropriate test procedures and surveys, depending on how you can reach your customers.
Step 3: Conduct surveys and analyses where your customers encounter your brands and products. QuestionPro allows you to provide feedback opportunities across all media so that you can use as many touchpoints as possible!
Step 4: Analyze the collected data using the central analysis dashboard of QuestionPro Brand & Product Experience. View the results of the individual touchpoints with regard to the degree of positive and negative customer experiences with your brands and products. Where do you need to optimize? Which product features need to be improved? Where do you find positive customer experiences? Benchmark, compare KPI’s and touchpoints against each other and always have an up-to-the-minute view of real-time data so you can respond quickly to challenges.
Step 5: Use the data and your analysis to optimise every single brand touchpoint and your product tests and constantly check whether your measures to improve customer experiences are actually effective.
QuestionPro’s Brand & Product Experience Real-Time Dashboard: All data on brand and product experiences in real time at a glance!
The rights-and-role-based real-time analysis tools of QuestionPro Brand-Experience supports you in interpreting and evaluating data from all surveys, test procedures, studies and third-party systems while bringing them together centrally. Multi-dashboard capable: Individual views at user level make the tool a flexible data cockpit that allows you to quickly view all relevant analyses. The dashboard is multilingual, has an integrated messaging system for sharing and commenting on dashboard views and a sophisticated administration interface for complete configuration of the system.
The Brand Community: Create a virtual brand home for your customers and gain valuable feedback on products and services.
Take advantage of the many functions and features of QuestionPro Brand & Product Community. Virtual focus group discussions, quick and easy initiation of surveys, easy recruitment of new community members, topic boards, comment and forum functions. Features for incentive gamification and engagement make the community a valuable tool for obtaining feedback on your brands and products. The community is fully customizable to your needs in terms of content and look and feel. Here you will find comprehensive information about the → Customer and Feedback Community.
Features & Benefits
Measure and Analyze Brand and Product Experiences Regularly and Effectively with QuestionPro
- Complete and comprehensive Brand & Product Experience Suite for the measurement, evaluation and optimization of brand and product experiences.
- Easy creation of all relevant test procedures and methods for the evaluation of brand and product experiences using predefined question types.
- Connection to existing IT systems such as CRM, HelpDesk, DMS and BPM solutions.
- Create customer surveys quickly, easily and intuitively using the integrated questionnaire editor.
- Complete process automation, such as automatic ticket-to-survey conversion, scheduling and tracking functions, call-after buying, autoresponders.
- All applications “mobile ready”.
- Extensive analysis, monitoring and reporting functions in real time via a clear dashboard including important key metrics such as Net Promoter Score.
- Mapping of the Customer Journey Model & Touchpoint Analysis.
- Publication of positive comments in social networks such as Facebook, Twitter, Google+ as well as alarm function in case of negative ratings.
- Analysis of free text comments from social networks and rating portals according to keywords, word frequencies, word combinations.
- Graphical free text analysis.
- Conjoint & TURF analyses.
- Van Westendorp Price Modeling.
- Coverage analyses.
- Completely cross-media – PC, smartphones, tablets, wearables.
- Highly personalisable and customisable.
- Benchmarking features.
- Real-time response to customer feedback.
- Google Analytics and Omniture Integration.
- VOIP Support & Integration.
Software for Surveys, Market Research and Experience Management. Create, conduct and evaluate online and offline Surveys & Touchpoint Analyses.
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