Sentiment analyses based on artificial intelligence (AI)

Quote sentiment analysisWe use the intelligent QuestionPro's sentiment analysis tools to automatically monitor our online reputation. The result: a better NPS score and valuable information for our brand and product management.

Sentiment analysis

AI-based text analytics software for market research and experience management. Use social listening and sentiment analysis to identify affective states, emotions, tone of voice, interest, aspects of self-communication and personality traits in open texts.

Automated analysis of open texts and comments with self-learning AI-based sentiment analysis and social listening

Expand your qualitative data analysis with the possibility of extracting connotative aspects and affective states from free texts and free text comments by means of intelligent sentiment analysis and thus gain a considerable competitive advantage! React adequately to customer feedback and recognise sensitivities and potentials with the support of artificial intelligence!

Sentiment analyses of free text comments from online surveys and web forms

The possibility of sentiment analysis allows you to conduct market research studies or touchpoint analyses not only quantitatively, but to use more qualitative questions. Allow your customers, test subjects and study participants to express what their wants and needs are in free text! QuestionPro's sentiment analysis allows you to evaluate and analyse qualitative feedback also with regard to affective states and personality traits.

Sentiment analyses of comments from public portals, forums and communities

Analyse freely worded texts and comments from websites, rating portals, social media platforms or forums and get an idea of the affective states and moods in which authors of comments have been published in the context of your company, your products and services or your competitors. You can also create tag clouds for word frequencies and automatically categorise positive, neutral and negative feedback.

Sentiment analysis of postings, comments and contributions in social networks

If you run a Facebook page or a Twitter channel, don't just analyse the comments under your posts. Use QuestionPro's social listening function and "monitor" freely defined hashtags. Analyse all posts in which the corresponding hashtags or freely defined terms appear and gain valuable qualitative insights into all comments that relate to your company, your products or your competitors!

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Sentiment analysis and social listening within QuestionPro's market research and experience management platform

Sentiment analyses for market research and experience management - 1:1 live online presentation

Gain a deeper understanding of customer behavior using AI-based and automated sentiment analysis

The unique combination of psychology and technology provides a deep understanding of who your customers are, what their motivations, emotions, wants and needs are and how they are likely to behave in the future. Four important key factors characterise QuestionPro's AI-based, automated and self-learning sentiment analysis

Psychographic profiling

With our sentiment analysis, we go far beyond purely demographic data and identify critical and salient psychographics of individuals and groups from any text and language, namely emotions, personality, motivation and much more.

Natural Language Generation

Our artificial intelligence-based sentiment analysis is trained to decode not only denotative content, but also the communication characteristics of the message, e.g. tone of voice, personality trait or by combining this technology with Natural Language Generation.

Semantic text analysis

The natural language approach of AI-based semantic text analysis enables our technology to process the logical structure of a text and extract the relevant elements and deeper meaning without relying on keywords.

Deep machine learning

Just as a human brain learns on its own from all the experiences it has, our networks and technologies can learn from a large amount of unstructured data without intervention, which means that the accuracy and reach of AI-based sentiment analysis is improving all the time.

Use sentiment analyses to look into the future and gain a deeper understanding of your customers and your own company

Every day, market research and Customer Experience Management organically generate millions of pieces of data that provide insight into how customers experience your products, your company and your brand. This data is mostly related to past behaviour. QuestionPro's automated, AI-based sentiment analysis can help you stay ahead of the curve and anticipate future customer behaviour.

Understand customers better

The innovative and unique sentiment analysis of the market research and experience management platform based on artificial intelligence and deep machine learning QuestionPro helps you to find out not only which topics and experiences your customers are talking about the most, but also the satisfaction level and sentiment behind these experiences. Uncovering hidden trends and themes, as well as analysing your customers' satisfaction using semantic text analytics, is the easiest way to determine which areas of your business, products, services and brands need improvement.

Understand your own company better

With QuestionPro's sentiment analysis methods and technologies, you can not only identify hotspots for improving products, processes and customer satisfaction, but also gain early insights into your own company in order to initiate measures for change as quickly as possible. What do your customers talk about? How do your customers see your company, brands and products? How do customers talk among themselves about your company, your service and your products? What makes your customers really happy and what annoys them? Will your customers continue to buy your products?

Reputation management sentiment analysis

Features and benefits of QuestionPro’s artificial intelligence-based sentiment analysis

  • The artificial intelligence-based and automated sentiment analysis tool searches through open texts using social listening and recognizes the most discussed topics and moods
  • Self-learning text analysis works according to a bottom-up approach and can therefore identify topics that were not previously a company's focus, such as product quality
  • The sentiment analysis in QuestionPro naturally identifies multilingual texts
  • Save time and costs with the automated, self-learning approach of deep machine learning (self-learning artificial intelligence)
  • Export your sentiment analysis results in a format tailored for SPSS and BI tools
  • Manual and time-consuming coding of terms is no longer necessary thanks to automated text analysis
  • QuestionPro's sentiment analysis crawling services access millions of online comments in the largest social networks and rating portals using a social listening function.
  • QuestionPro's sentiment analysis not only identifies topics that everyone is talking about openly, but also detects hidden trends and tendencies at a very early stage.
  • Use sentiment analysis to reveal consumers' emotional connections and gain meaningful data to improve customer experience and experience.
  • Use social listening to identify relevant data about your brands and selected competitors from various online channels and gain a deep understanding of your brand value
  • Benchmarking meaningful KPIs such as Real Conversations, Functional & Emotional Equities and Emotional Connection against key competitors
  • Use sentiment analysis to create personality and communication models based on Carl Gustav Jung's psychological typology and Schultz von Thun's communication square
  • Automatically send pre-written email text modules of incoming emails based on the evaluation of the sentiment analysis
Platform for market research and experience management
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