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Qualitative analyses in market research are becoming increasingly efficient and cost-effective thanks to innovative technologies. Methods for gaining insights via videos are currently experiencing a real boom. With the QuestionPro Community you can carry out video feedback via live casts, video discussions and video ratings without much effort.
Content
- 1 Video feedback is THE trend
- 2 Live cast function for video feedback in the QuestionPro online community
- 3 Conduct video discussions in communities
- 4 1:1 Live online presentation: Video feedback via live casts and video discussions: We'll show you how easy it is with QuestionPro's community framework
- 5 Try the community for market research and experience management with video feedback feature for free now!
Video feedback is THE trend
Today, consumers prefer to give feedback on products and brands through videos and share this video feedback via social media and other channels such as YouTube or TikTok. Market research has also recognized this trend. It used to be tedious and time-consuming to collect video feedback, record videos and analyse the content. With QuestionPro's innovative LiveCast technology, you can automate this video feedback process and uncover moods and emotions on various topics in video feedback with intelligent emotional recognition.
Live cast function for Video feedback in the QuestionPro online community
Live Cast is an innovative question type that helps you collect real-time video feedback. Once the videos are available, QuestionPro uses machine learning and natural language processing to identify the underlying emotions in each video and create comprehensive reports. Simply select the “Live Cast” question type in the QuestionPro Community and publish the survey to the community participants.
Ask community participants to upload video feedback via the survey, such as a specific feature or the unboxing experience.
AI-based sentiment analysis by Video feedback
The analysis of the video feedback then looks like this: Positive sentiments are highlighted in green, neutral sentiments are highlighted in yellow and negative sentiments are highlighted in red. The analysis also includes a sentiment ratio, i.e. a value that results from the sum of all sentiments. The analysis is automated and based on natural language processing.
Top features for Video feedback via live cast
The top features of this community video feedback tool include automatic transcription of what is spoken into an interpretable text as well as sentiment analysis based on artificial intelligence that recognizes moods and emotions. The analysis also recognizes keyword trends and records word frequencies.
Conduct video discussions in communities
In one of our previous blog articles we explained the topic of focus group discussions in detail (→ Conduct focus groups with QuestionPro). Many external factors can affect the conduct of offline qualitative research and present focus groups. These include, for example, pandemics, scheduling problems, availability of discussion participants, immense costs and high organizational effort.
Focus group discussions are now very easy to conduct online, in the form of video discussions. As complicated as it was in the past to conduct present focus group discussions, it is now easy to connect people online and, as a market researcher or CX manager, to generate valuable qualitative insights from the dialogues.
There are many benefits to conducting video discussions and online focus groups within an online community. It is far easier to recruit panelists from existing members of an online community. This happens with just a few mouse clicks. You also save considerable costs and, above all, lead time. You can develop an idea today on a topic that will be discussed lively tomorrow. Virtual whiteboards, highlighters and chat transcriptions support the moderators with observation and documentation.
It's that easy to get video feedback through video discussions
To recruit participants for a video discussion, use intelligent filters within QuestionPro's community framework to select the most relevant community members and invite them to participate in your video discussion. As a community administrator, you can easily plan, schedule and efficiently conduct live discussions with the community's many features. You can also easily analyse the behavior of panelists from anywhere. This is a crucial advantage and makes conducting qualitative research even smarter and more efficient.
Step 1: Create video discussions
Within the QuestionPro Community, select the DISCUSSIONS module. Then create a new discussion.
Step 2: Select discussion type
Here you enter the title and a short description and then select VIDEO MEETING.
Step 3: Invite participants
You can now invite your participants to the video discussion. You can read exactly how this works in the QuestionPro help. → Invite participants
Step 4: Conduct a video discussion
Here you can see the administrator view of the video discussion. You can of course record the discussion and then download it. You also have the option to take notes, mark chat messages and view real-time logs.
1:1 live online presentation:
Video feedback via live casts and video discussions: We'll show you how easy it is with QuestionPro's community framework
Gathering video feedback and analyzing the content has never been easier. We'll show you in a 1:1 live online demo how you can use the QuestionPro Community to conduct live casts and video discussions quickly, easily and cost-effectively.
Make an individual appointment now.
Try the community for market research and experience management with video feedback feature for free now!
Do you have questions about video feedback and how to conduct group discussions and live casts with the QuestionPro community? Simply contact us via contact form. We look forward to a dialogue with you! You too can test QuestionPro for 10 days free of charge and without risk in depth!
Test the QuestionPro community framework free of charge and at your leisure for 10 days.
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KEYWORDS OF THIS BLOG POST
Video discussions | Online focus groups | Livecast | Video feedback | Online community
FURTHER INFORMATION
- Market research: examples, tips, data collection, data analysis, software for carrying out and presenting the results
- The big QuestionPro-Guide on the subject of customer surveys: definition, development, methods, examples, evaluation, template for import.
- Customer Experience Management: Tips, Tools, Best Practices
- Reputation management: tips, software, app
- Sentiment analyses and semantic text analysis based on artificial intelligence
- All information about the experience management platform QuestionPro
- Conducting employee surveys: A specialist article from QuestionPro