Web Experience Management: 30 questions about usability, user experience and the content of your website.

These 30 questions should be asked to improve the content and user experience of your website visitors. Best practice tips for your web experience management

What does Web Experience Management mean?

Web experience management can be described as the management of the sum of all experiences that website visitors have had with a website, for example with regard to the quality of the content, the findability of information, user-friendliness, design, the ordering process or the performance of the website in terms of speed and availability. Particularly in many small and medium-sized enterprises, the topic of web experience is still often neglected. Yet today there are very simple methods to find out how one's own web offer affects visitors. Nowadays, tools such as "Google Analytics" are used very often and with great pleasure, which analyse, for example, dwell time, abandonment rates, lead conversion, entry and exit pages, etc., which allows plenty of conclusions to be drawn about visitor behaviour. However, these "cold" data only show you what is good and what is not, but these analyses do not answer the questions of "why".

Ask your website visitors directly and in the immediate impression of the user experience

You can only find out why something works well or not well if you collect data on the user-friendliness of your website and ask your web visitors directly as part of web experience management. And the best way to do this is directly on your website. QuestionPro offers a wide range of options for this, such as so-called online intercept or exit surveys as well as feedback tabs. Or you can insert micro-questionnaires into the source code at the end of each individual page using code snippets, so that your visitors are spared the often less popular pop-up or layer surveys. We will be happy to show you exactly how this works in a 1:1 online presentation. You will find more information at the end of this blog article.

What questions do I ask my website visitors to improve the user-friendliness and information content of my website as part of web experience management?

We have compiled a list of 30 practical questions that companies ask their website visitors in order to obtain useful information about their own Internet presence. Coupled with the results of your web statistics tools, you have access to a rich treasure trove of data to improve your web experience! The following questions are very general and should of course be specified according to your individual requirements of your web experience management.

Questions about design

• Did you like the overall design of the website?
• Did you like the color scheme of the website?
• Were you able to easily distinguish links from regular text?
• Did you find the images on the website useful?
• Are the individual design elements arranged clearly and structured?
• Did the website display well in the browser you used?

Questions about navigation & usability

• Did you quickly find the information you were looking for?
• Was the size of the navigation elements appropriate?
• How satisfied are you with the results of the internal search?
• Have you noticed any links that go nowhere?

Questions about payment methods

• Have you always felt that your payment details are secure on our website?
• Does the website accept major payment cards?
• Was the payment process smooth and quick?
• Is there anything you would improve about our payment process (open-ended, free-text question)?
• On a scale of 1-10, how would you rate the entire payment process?

Questions about performance and availability

• In your opinion, does our website load individual pages quickly and smoothly?
• Do you find that our website loads images and other graphic elements quickly and smoothly?
• On a scale of 1-10, how would you rate the speed of our website?
• Were there any outages or error messages during your visit to our website?

Mobile website questions

• How was your experience using our website on your smartphone?
• Were you able to use all the necessary functions on our mobile website that you are used to on our desktop version?
• Did you find the font size easy to read?
• Does the mobile version of our website load individual pages quickly and smoothly?
• What do you think we can improve on the mobile version of our website (open-ended, free-text question)?

General questions

• What do you like best about our website (open-ended, free-text question)?
• What would you improve on our website (open-ended, free-text question)?
• How often do you visit our website?
• On a scale of 1-10, how likely are you to recommend our website to your friends or family?
• Do you have any suggestions or comments (open, free text question)?

Combine survey data with QuestionPro's web analytics meta-data

When you survey your website visitors with QuestionPro as part of your web experience management, in addition to the direct feedback from the questionnaires or from the exit or intercept surveys, you also gain additional so-called meta data. This is data such as the browser used, the operating system and the end device used with which the survey was conducted. You also receive a time stamp and the browser language that was set. This gives you the opportunity to combine this meta-data with the user feedback and draw deeper conclusions, for example that the ratings were more negative than average when using a certain browser. You can then derive specific actions from the data obtained.

1:1 live presentation: Web Experience Management with QuestionPro. Make an individual appointment now!

As part of a 1:1 live online presentation, we will show you how you can use QuestionPro to specifically ask your web visitors about their user experiences. Here you will learn everything about the use of so-called intercept or exit surveys, about the use of feedback tabs and how you can evaluate the data obtained. Simply send us your desired date.

Arrange an appointment now!

Try software for web experience management now for free

Do you have questions about the web experience? Simply contact us using the contact form. We look forward to speaking with you! Or test the software for web experience management now free of charge for 14 days!

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