Market Researchers
and CX Manager
scream for joy
We would like to thank all speakers and participants. Watch the recording of our XUPDATE webinar at your leisure. If you have any questions, please do not hesitate and contact us. We look forward to speaking with you!
EVENT ENDED
Market Researchers scream for joy
We would like to thank all speakers and participants. Watch the recording of our XUPDATE webinar at your leisure. If you have any questions, please do not hesitate and contact us. We look forward to speaking with you!
EVENT ENDED
Live Zoom event
Unlimited freedom for market researchers and customer experience managers
Never before have those responsible for market research and Customer Experience Management been able to draw on a technological infrastructure that enables them to gain insights with such high significance as easily and cost-effectively as today. But is this enormous potential actually being used? During our Live Zoom Event, we will show you compactly and vividly where you may still have potential for improvement in order to fully exploit the almost limitless possibilities that innovative technologies offer you.
AGENDA
10:00 - 10:20
10:00 - 10:20
KEYNOTE
Gain an up-to-date, condensed insight into how QuestionPro's CX Insights Cloud works: touchpoint analysis, market research, communities, reputation management, research hub, real-time analysis and consulting. Learn why communities for market research and customer dialogue are playing an increasingly important role for companies.
Mike Wilde, Managing Director, QuestionPro GmbH
10:20 - 10:40
10:20 - 10:40
CUSTOMER INSIGHTS 4.0
Communities offer a wide range of outstanding possibilities for the cost-effective, simple and in-depth extraction of customer insights across all methods and approaches. Qualitative methods, quantitative methods as well as a combination of both are possible without much effort: surveys, panel studies, focus group discussions, forums, chats, idea boards, video discussions & in-depth interviews. And all that under one roof! As a community operator, there are no limits to what you can do.
Marcus Schatilow, Head of Market Research & Customer Insights, QuestionPro GmbH
10:40 - 11:00
10:40 - 11:00
RESEARCH IMPACT 4.0
Gain high-quality customer feedback from different channels and media and analyse all data from touchpoint analytics, rating portals, social media networks, online communities and third-party systems in real time to make informed business decisions quickly.
Thomas Maiwald-Immer, Head of Sales EU, QuestionPro GmbH
11:00 - 11:20
11:00 - 11:20
BETA TESTING FLEXIBLY AT SCALE. THE ZALANDO METHOD.
Dan and Kevin will talk about how Zalando conducts large-scale pre-release testing with a customer community. They will talk about the tools and methods Zalando uses in this process, how the insights gained feed into go-to-market decisions and what community members think about participating in such large-scale testing (in English).
Dan Balica, PhD, Senior User Researcher & Kevin Stine, Research Operations Manager, Zalando SE
From 11: 20
From 11: 20
SUMMARY AND DISCUSSION
The speakers of the webinar will be available to answer your questions after the presentations. We look forward to a lively discussion.