The joy of driving meets the joy of market research
Case study: BMW uses QuestionPro's self-service market research platform and online panel to conduct market research studies
The joy of driving meets the joy of market research
Case study: BMW uses QuestionPro's self-service market research platform and online panel to conduct market research studies
For the joy of market research: BMW relies on QuestionPro software and services
"The flexible and responsive project management particularly meets our requirements for the short-term nature and speed of market research studies. The quality and proactivity of the project support as well as the speed in the implementation of the reporting meet the highest demands."
Dr. Josef Köster, BMW,
team leader customer segmentation,
customer foresight and innovation studies
BMW case study
BMW is one of the largest companies in the world. The automobile company was founded in 1916, has 31 production sites in 15 countries and today employs a total of over 125.000 people worldwide. In the last financial year, the company recorded sales of more than 100 million euros.
Last year, BMW delivered a total of around 2.500.000 automobiles, of which more than 145.000 were electrified models. The company also sold 175.000 motorcycles.
QuestionPro has been developing technologies for market research and experience management for almost two decades. With more than 2 million users in over 5 countries, the company is one of the world's largest developers and providers of SaaS solutions in the market research segment.
We had the opportunity to speak with Dr. Josef Köster, market researcher at the BMW Group, to talk about his tasks and how he views the collaboration with QuestionPro and evaluates our technologies with which the BMW Group conducts market research. His task includes, among other things, customer segmentation and target group analysis, but panel research is primarily used in the area of product market research.
The market research platform QuestionPro is one of the technologies that enables agile market research. Automated processes, high user experience, intuitive user interface, artificial intelligence, open interface concept for connecting third-party systems, analyses and reporting at the touch of a button and integrated panel management ensure that you can set up market research projects quickly and easily and carry them out efficiently.
The overarching goal of the BMW market research team is to respond quickly to study requests from the respective department and, depending on workload, to carry out market research projects and panel studies independently or with the help of the QuestionPro project team. The data collected from the global QuestionPro panel must meet high quality requirements due to the customer-relevant impact of the decisions.
Due to the simplicity of using all of QuestionPro's market research tools, BMW is able to carry out market research projects quickly and agilely in-house and with its own resources. When projects are at high capacity, BMW relies on the QuestionPro project team. Thanks to personally assigned contacts, BMW essentially has a “dedicated line” to QuestionPro, which means that full-service project inquiries can be implemented immediately.
In order to be able to provide BMW with high-quality data in panel studies, QuestionPro uses the integrated data quality check tool, in which intelligent algorithms fully automatically recognize and eliminate so-called “bad responses”. Since QuestionPro uses its own online panel with more than 22 million members to carry out the panel studies, the studies can be set up and carried out quickly in a very short time.
BMW case study
For the joy of market research: BMW relies on QuestionPro software and services
"The flexible and responsive project management particularly meets our requirements for the short-term nature and speed of market research studies. The quality and proactivity of the project support as well as the speed in the implementation of the reporting meet the highest demands."
Dr. Josef Köster, BMW,
team leader customer segmentation,
customer foresight and innovation studies
We make market research
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QuestionPro is one of the world's leading providers of software, tools and services in the field of market research. With its technologically leading platform, QuestionPro offers a comprehensive portfolio of solutions and services consisting of various modules, test procedures and methods as well as comprehensive full services.
Create surveys, market research studies and tests with just a few clicks
QuestionPro has predefined question types specifically for market research, so you can create even complex surveys, test procedures and studies quickly and easily with just a few mouse clicks. Use the library with more than 80 predefined question types in over 108 languages.
AI-based semantic and automated text analysis and text mining tools
QuestionPro relies on excellent AI-based text analysis tools and captures affective states and personality traits of study participants. Analyse free-form texts and comments from rating portals and social media platforms quickly, easily, automatically and intelligently
Multilingual questionnaires: Translations at the touch of a button or via file import
With QuestionPro, you translate market research studies or tests fully automatically with the integrated translation tool. You can then correct the translations manually. Importing translation strings from translation agencies, for example, is also quick and easy.
Gain data for your market research online and offline
Collect data quickly and easily either via online surveys and online tests or offline and mobile via smartphone, laptop or tablet PC. You can also use our survey app to create online and offline surveys and view evaluations on the go.
Market esearch community for deep market insights!
Take advantage of QuestionPro's progressive research community. Focus group discussions, idea exchange, forum, incentives, social listening, event planner and an easy-to-use community app are just a few innovative features.
QuestionPro Online Panel: Get high-quality feedback quickly
QuestionPro has its own online panel consisting of more than 22 million highly qualified panel members. The panel is set up in no time, so you can conduct your studies quickly and get fast results. Bad answers are 100% refunded.
Real-time analysis, reports at the touch of a button and customizable dashboards
QuestionPro offers you a whole range of reporting and analysis tools that prepare your data quickly and clearly in the form of freely configurable dashboards. Of course, this also includes automated AI-based sentiment analyses.
Sophisticated and multilingual full service as well as fast 24/7 support
If you are facing a challenge in one of your market research projects, you can reach our customer service, our technical support and our market research specialists 7 days a week, around the clock! And also on public holidays!
Significance tests, driver analyses, benchmarking, and many more features
With the QuestionPro market research platform, you don't have to make any compromises in terms of functions, performance and security. See for yourself! Try it out or book a demo. Arrange an appointment now.
We make market research
simple and efficient
QuestionPro is one of the world's leading providers of software, tools and services in the field of market research and, with its technologically advanced platform, offers an all-encompassing solution and service portfolio, which is made up of different modules, test procedures and methods as well as comprehensive full-service offerings.
Create surveys, market research studies and tests with just a few clicks
QuestionPro has predefined question types specifically for market research, so that you can intuitively create even complex surveys, test procedures and studies quickly and easily with just a few mouse clicks. Access a library of 80+ ready-made question types in 108+ languages.
AI-based semantic and automated text analysis and text mining tools
Use outstanding AI-based text analysis tools and record the affective states and personality traits of your subjects. You can also analyse texts from rating portals and social media platforms using sentiment analysis.
Multilingual questionnaires: Translations at the touch of a button or via file import
With QuestionPro you can translate market research studies or tests fully automatically using the integrated translation tool. You can then correct the translations manually. Importing translation strings is also quick and easy.
Gain data for your market research online and offline
Studies without media disruption! Collect data quickly and easily either via online surveys and online tests or offline and mobile using a smartphone, laptop or tablet PC. Our survey app is also available to you, with which you can create online and offline surveys and view evaluations on the go.
Market esearch community for deep market insights!
Use QuestionPro's comprehensive and technically advanced insight and research community platform. Focus group discussions, idea board, forum, incentives, social listening, event planner and an easy-to-use community app are just a few of the many innovative features.
QuestionPro Market Research Online Panel: Get quality feedback quickly
QuestionPro has its own online panel consisting of more than 22 million highly qualified panel members. The panel is set up in no time, so you can conduct your studies quickly and get fast results. Bad answers are 100% refunded.
Real-time analysis, reports at the touch of a button and customizable dashboards
QuestionPro offers you a whole range of reporting and analysis tools that prepare your data quickly and clearly in the form of freely configurable dashboards. Of course, this also includes automated AI-based sentiment analyses.
Sophisticated and multilingual full service as well as fast 24/7 support
If you are facing a challenge in one of your market research projects, you can reach our customer service, our technical support and our market research specialists 7 days a week, around the clock! And also on public holidays!
Significance testing, benchmarking, driver analysis and many other functions and features
The market research platform QuestionPro will not leave you wanting in terms of functions, performance and security. On the contrary! Would you like to find out more? We would be happy to present all functions to you as part of a personal 1:1 live online demo! Arrange an appointment now.
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In a personal 1:1 live online demo, we will show you how you can conduct market research studies and test procedures quickly, easily and cost-effectively with QuestionPro and clearly evaluate data. Arrange an individual appointment now!
LIVE DEMO
In a personal 1:1 live online demo, we will show you how you can conduct market research studies and test procedures quickly, easily and cost-effectively with QuestionPro and clearly evaluate data. Arrange an individual appointment now!
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