With outstanding community technologies, you overcome the limits of what is possible in gaining qualitative and quantitative insights with real impact. However, one of the biggest challenges in building and growing online communities is acquiring and recruiting participants and maintaining engagement. This study will show you who the "typical" community participants are, beyond just demographic data. And you will learn which group of people do not participate in (business) communities and for what reasons they do not do so.

From the content:

• Who do online communities reach?
• What are the most important incentives and what role do incentives play for community participants?
• Communities and social media
• Top reasons to join a community
• Motivation and interest of community participants
• Psychological profiles
• Whom communities do not reach
• Author overview

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