QuestionPro announces integration with the Adobe tag management solution “Launch” within the Adobe Cloud platform

Online intercept surveys based on defined rules / touchpoint analyses as part of Customer Experience Management

QuestionPro, one of the world's leading providers of web-based survey and analysis platforms, announces a new integration with the Adobe tag management solution “Launch”, which enables users to collect survey data in real time and without major development effort using the Adobe Cloud Platform . 

This will make it easier for companies in the future to record and evaluate tracking feedback across multiple platforms and portals. Marketers thus gain a deep insight into the user behavior of website visitors and also gain valuable data on customer experiences at a wide range of touchpoints during the purchasing process.

“We are one of the early adopters of Launch by Adobe and have developed an extension that allows marketers to dynamically implement surveys,” says Vivek Bhaskaran, CEO of QuestionPro. “While marketers have tremendous knowledge and access to behavioral data, the question of “why” is unanswerable. Why do website visitors abandon orders? Is the price too high? Does shipping take too long? Is a preferred payment option not available? Our integration with Adobe Launch makes it possible to easily integrate surveys per tag, i.e. code snippets, into different positions on the website and thus gain valuable data from every customer interaction.”

• In the future, users of the Adobe tag management solution “Launch” will enjoy all the advantages of the powerful feedback management system QuestionPro:
• A free QuestionPro Customer Experience (CX) license to implement code tags within Adobe Launch
• Simple setup process through API integration without much developer effort
• The ability to create custom rules to launch automated feedback routines based on website visitor behavior
• Capture valuable data to gain deep insights into customer experiences within the purchasing process. Meaningful and easy-to-interpret graphical analytics

About the Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive system of cloud services that gives businesses everything they need to deliver exceptional customer experiences. The Adobe Experience Cloud consists of the Adobe Marketing Cloud, the Adobe Advertising Cloud and the Adobe Analytics Cloud. The Adobe Experience Cloud is built on the Adobe Cloud platform and is connected to both the Adobe Creative Cloud and the Adobe Document Cloud. Adobe Experience Cloud leverages Adobe Sensei machine learning and artificial intelligence capabilities.

About QuestionPro

With over 3 million users in more than 100 countries, QuestionPro is one of the leading providers of online survey solutions and experience management software. Using QuestionPro makes it possible to convert insights from surveys and the collection, structuring and analysis of data from third-party systems into better business decisions. The web-based software not only contains tools for creating, distributing and analyzing surveys, but also offers options for voting, tablet-based mobile market research, conjoint analysis, customer journey mapping, net promoter score, community systems, employee surveys and more Data visualization. Our reliable and innovative technologies have been used by the TOP 10 companies, universities, SMEs and also in market and opinion research for over 100 years. www.questionpro.de

Let's stay in touch!
Follow us on Twitter | Facebook | Google+ | XING Business Group