Brand & Product Experience

How do your customers perceive your brands? How can you strengthen your brands? Would your customers recommend your brands and products to others? Do your products meet all customer needs?

Brand Experience Management Platform

Improve experience

Increase brand awareness and develop products that exceed your customers' expectations. Use the innovative survey and analysis tools of the QuestionPro brand experience platform and turn your brands and products into real experiences!

Brand Experience Management & Product Experience Management with QuestionPro

Important facts at a glance

What is QuestionPro Brand & Product Experience Management?

Web-based brand & product experience management platform for measuring and evaluating brand and product experiences with powerful survey and analysis tools that support you in sustainably strengthening your brand, improving your products and placing them optimally in the market.

What types of surveys can be carried out?

Reach analysis, conjoint analysis, maximum difference scaling, brand promoter score, van Westendorp & Gabor Granger pricing, touchpoint surveys, image & video testing, video feedback, beta testing, click tracking, budget scaling, product and concept tests , CES and CSAT, customer surveys, brand health and many more.

What analysis options are available?

General, extended and individual evaluation methods via freely configurable real-time dashboards. GAP analyses, sentiment analyses, free text analyses, key driver analyses, benchmarks, trend analyses, heat maps, bipolar matrix, correlation analyses and much more.

What are other important features?

Easy creation of touchpoint surveys, automatic and time-controlled survey distribution, serial mailing for campaigns with reminder function, customer segmentation, social listening, focus groups, reach analyses, idea board, forum, feedback app, ticketing and much more.

Brand Experience Management & Product Experience Management


Brand & Product Experience Management Platform QuestionPro: We'll show you all the features and functions. Make an individual appointment for a personal live online presentation.

Brand Experience Management Platform QuestionPro

Brand experience management

Brand trust, brand loyalty, brand awareness, brand affinity, brand perception, brand loyalty, brand satisfaction ...

Measure, evaluate and optimise all contact points between your customers and your brands with QuestionPro brand experience management tools.

QuestionPro Brand Experience Management Platform provides you with powerful tools for collecting data on brand and product experiences as well as for analysing and evaluating the data obtained from test procedures, studies, surveys, interviews and third-party systems. QuestionPro Brand Experience Management enables you to manage real touchpoints and combines all methods of market, brand, product and target group research on a single web-based platform, helping you to strengthen your brands and retain customers in the long term.

Brand experience software

Product experience management tools

Product Experience Management

Products become real experiences! Improve and optimise your products permanently with the tools of QuestionPro Product Experience

What experiences have your customers had with your products? Would your customers recommend your products to others? Find out! The QuestionPro Product Experience Management Platform contains all the tools you need to constantly adapt your products to the wishes of your customers and the realities of the market. Use integrated tools such as conjoint and TURF analyses, virtual focus group discussions, price sensitivity meters, social listening, budget scaling, semantic text analyses, HeatMap and click tests, Max-Diff analyses and much more to continuously develop your products. In addition, QuestionPro has a sophisticated complaint and reclamation management system with integrated ticket and alert function. All on a single web-based platform!

Real brand and product touchpoint management with QuestionPro Brand Experience Management & Product Experience Management

Step 1:: Define where your customers encounter your brands and products. Draw a journey map and identify all contact points (touchpoints). Where do your customers come from and come into contact with your brands, products and services?

Step 2: At which of the touchpoints you have defined is it possible to collect feedback on brand and product experiences? Which test procedures do you want to use in which way for product optimisation? Create appropriate test procedures and surveys depending on how you can reach your customers.

Step 3: Conduct surveys and analysis where your customers encounter your brands and products. QuestionPro allows you to gather feedback across all media, so you can serve all touchpoints without exception!

Step 4: Analyse the data obtained via QuestionPro Brand & Product Experience's central analysis dashboard, look at the results of the individual touchpoints in terms of the degree of positive and negative customer experiences with your brands and products. Where do you need to optimise? Which product features need to be improved? Where do you find negative customer experiences? Perform benchmarks, compare KPIs and touchpoints with each other and always have an up-to-date view of real-time data to be able to react quickly to challenges.

Step 5: Based on the results of your analyses, optimise each individual brand and product touchpoint and continuously check whether your measures to improve the customer experience are actually taking effect.

Brand & Product Experience Management Dashboard

All data on brand and product experiences in real time at a glance!

The rights- and role-based real-time analysis tool of the QuestionPro Brand Experience Management Platform supports you clearly in the interpretation and evaluation of data from all surveys, test procedures, studies and also from third-party systems and brings them together centrally. Multi-dashboard capability: Individual views at user level turn the tool into a flexible data cockpit with which you can quickly see all relevant evaluations. The dashboard is multilingual, has an integrated messaging system for sharing and commenting on dashboard views, as well as a sophisticated administration interface for completely individual configuration of the system.

Brand Experience Dashboard

Brand Experience Community

brand community

Brand home for your customers: Gain valuable, qualitative feedback on brands, products and services

Benefit from the many functions and features of the QuestionPro Brand Experience Community. Virtual focus group discussions, quick and easy survey initiation, uncomplicated recruitment of new community members, topic boards, comment and forum functions, features to incentivise gamification and engagement make the community a valuable tool to get feedback on your brands and products. The content and look & feel of the community can be fully customised to your needs.

Features & Benefits

Measure and analyse brand and product experiences regularly and completely with the brand experience management platform from QuestionPro

  • Complete and comprehensive brand experience management platform for measuring, evaluating and optimizing brand and product experiences
  • Easy creation of all relevant test procedures and methods for determining brand and product experiences using predefined question types
  • Connection to existing third-party systems such as CRM, sales tools, HelpDesk, BPM and DMS solutions
  • Create customer surveys quickly, easily and intuitively using the integrated questionnaire editor
  • Complete brand experience management process automation, such as automatic ticket-to-survey conversion, schedule and tracking functions, call-after-buying, autoresponder
  • Extensive analysis, monitoring and reporting functions in real time and via a clear dashboard including important key figures such as Customer Effort Score, Customer Satisfaction Score and Net Promoter Score
  • Illustration of the brand journey model & touchpoint analyses
  • Publication of positive comments on social networks such as Facebook, Twitter, Google+ and alarm function in the event of negative reviews
  • Analysis of open free texts and comments from social networks and rating portals using semantic text analysis
  • All applications are of course "mobile ready"
  • Graphic free text analysis
  • TURF & Conjoint Analysis
  • van Westendorp price modeling
  • Range analysis
  • Cross-media - PC, smartphones, tablets, wearables
  • High levels of customization and personalization options
  • Benchmarking function
  • Real-time response to customer comments
  • Omniture integration and integration of Google Analytics
  • VOIP integration

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Platform for market research and experience management

Brand & Product Experience Management Platform QuestionPro

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