As a brand manager, I need key figures and qualitative as well as quantitative testing procedures to successfully develop our brands and products. QuestionPro's market research and XM platform makes this possible in one complete end-to-end solution.
Web-based brand & product experience management platform for measuring and evaluating brand and product experiences with powerful survey and analysis tools that support you in sustainably strengthening your brand, improving your products and placing them optimally in the market.
Reach analysis, conjoint analysis, maximum difference scaling, brand promoter score, van Westendorp & Gabor Granger pricing, touchpoint surveys, image & video testing, video feedback, beta testing, click tracking, budget scaling, product and concept testing , CES and CSAT, customer surveys, brand health and many more.
General, extended and individual evaluation methods via freely configurable real-time dashboards. GAP analyses, sentiment analyses, free text analyses, key driver analyses, benchmarks, trend analyses, heat maps, bipolar matrix, correlation analyses and much more.
Easy creation of touchpoint surveys, automatic and time-controlled survey distribution, serial mailing for campaigns with reminder function, customer segmentation, social listening, focus groups, reach analyses, idea board, forum, feedback app, ticketing and much more.
Brand & Product Experience Management Platform QuestionPro: We show you all the features and functions. Arrange an individual appointment for a personal live online presentation.
Measure, evaluate and optimise all contact points between your customers and your brands with QuestionPro brand experience management tools.
QuestionPro Brand Experience Management Platform provides you with powerful tools for collecting data on brand and product experiences as well as for analysing and evaluating the data obtained from test procedures, studies, surveys, interviews and third-party systems. QuestionPro Brand Experience Management enables you to manage real touchpoints and combines all methods of market, brand, product and target group research on a single web-based platform, helping you to strengthen your brands and retain customers in the long term.
What experiences have your customers had with your products? Would your customers recommend your products to others? Find out! The QuestionPro Product Experience Management Platform contains all the tools you need to constantly adapt your products to the wishes of your customers and the realities of the market. Use integrated tools such as conjoint and TURF analyses, virtual focus group discussions, price sensitivity meters, social listening, budget scaling, semantic text analyses, HeatMap and click tests, Max-Diff analyses and much more to continuously develop your products. In addition, QuestionPro has a sophisticated complaint and reclamation management system with integrated ticket and alert function. All on a single web-based platform!
Step 1:: Define where your customers encounter your brands and products. Draw a journey map and identify all contact points (touchpoints). Where do your customers come from and come into contact with your brands, products and services?
Step 2: At which of the touchpoints you have defined is it possible to collect feedback on brand and product experiences? Which test procedures do you want to use in which way for product optimisation? Create appropriate test procedures and surveys depending on how you can reach your customers.
Step 3: Conduct surveys and analysis where your customers encounter your brands and products. QuestionPro allows you to gather feedback across all media, so you can serve all touchpoints without exception!
Step 4: Analyse the data obtained via QuestionPro Brand & Product Experience's central analysis dashboard, look at the results of the individual touchpoints in terms of the degree of positive and negative customer experiences with your brands and products. Where do you need to optimise? Which product features need to be improved? Where do you find negative customer experiences? Perform benchmarks, compare KPIs and touchpoints with each other and always have an up-to-date view of real-time data to be able to react quickly to challenges.
Step 5: Based on the results of your analyses, optimise each individual brand and product touchpoint and continuously check whether your measures to improve the customer experience are actually taking effect.
The rights- and role-based real-time analysis tool of the QuestionPro Brand Experience Management Platform supports you clearly in the interpretation and evaluation of data from all surveys, test procedures, studies and also from third-party systems and brings them together centrally. Multi-dashboard capability: Individual views at user level turn the tool into a flexible data cockpit with which you can quickly see all relevant evaluations. The dashboard is multilingual, has an integrated messaging system for sharing and commenting on dashboard views, as well as a sophisticated administration interface for completely individual configuration of the system.
Benefit from the many functions and features of the QuestionPro Brand Experience Community. Virtual focus group discussions, quick and easy survey initiation, uncomplicated recruitment of new community members, topic boards, comment and forum functions, features to incentivise gamification and engagement make the community a valuable tool to get feedback on your brands and products. The content and look & feel of the community can be fully customised to your needs.
Measure and analyse brand and product experiences regularly and completely with QuestionPro's brand experience management platform
