Agile market research: More flexible, faster, easier, more cost-efficient with innovative technologies

New technologies have changed the way companies conduct market research today. Read in this article how agile market research helps your company to be successful in the long term and how you can be even more agile with innovative technology!

Agile market research: new technologies, new possibilities!

Due to the rapid technological development of software-supported market research solutions, it is possible to generate valuable insights with a high impact within a very short time through regular data collection. New products and services can therefore be tested and introduced to the market much more cost-effectively and quickly and further developed to meet the “real” needs of customers. The same applies to innovations, concepts or campaigns.

More quickly. Slimmer. More flexible. More efficient.

 The task of agile market research is to establish faster, leaner, more flexible and digitalized processes for data collection and data analysis in the company in order to be able to react quickly to changes in the market and align with the wishes and needs of customers. Customer feedback can be collected at short notice and analysed in real time, providing immediate insights in a series of short cycles that can flow directly into new ideas, features, products and solutions and also create transparency for everyone involved.

Added value of agile market research

The added value that agile market research brings, namely testing products, concepts and campaigns intensively in advance, is much more cost-efficient, easier and faster than before. The risk that products, advertising measures and campaigns will not be accepted by the relevant target market and that significant costs will be incurred or that reputation will be damaged is significantly minimized thanks to new technologies. The importance of testing products and advertising has become enormously important, as flops have often cost millions, not to mention the damage to the company's image.

Marketing and product flops can be very expensive

Think of the many marketing flops that even large, experienced corporations make.

• For example, the company Mitsubishi, which named one of its models “Pajero”. The off-road vehicle should then be introduced into the Spanish market. However, the term Pajero is a very bad swear word in Spain.
• Or the Henkel company, which advertised a detergent in the Arab world with the slogan “DIRTY → PERSIL → CLEAN”. The company just didn't take into account that the reading direction in Arab countries is different, namely from left to right.
• In Asia people didn't like “Ronald McDonald” at all, because a clown with white makeup is associated with death in this region.

There are countless other examples.

Agile market research with technologies for data collection and data analysis from QuestionPro

Solutions for agile market research

Product testing, concept testing, conjoint analysis, TURF analysis, van Westendorp Price Sensitivity Meter, Net Promoter Score, online focus groups, semantic differential, maximum difference scaling, A/B tests, IAT, mobile diary, heat maps, image & video rating, surveys & surveys, intercept surveys, offline data collection, online panels, market research communities, social listening, market research testing procedures, comprehensive analyses and much more. The web-based software for agile market research QuestionPro combines powerful tools for agile market research on just one platform, with which you can implement all conceivable types and forms of surveys and test procedures for market research.

Fast, flexible and agile market research projects

Implement agile market research projects quickly and easily with QuestionPro. The market research platform QuestionPro adapts flexibly to the challenges and needs when conducting studies and test procedures as well as when automating your market research processes. The integrated tools are very easy to learn and can therefore be used quickly even by inexperienced users. With our full service, we also offer you the opportunity to outsource market research projects. This also supports the process of agile market research in the event of bottlenecks.

Intelligent question types and predictive analytics

With QuestionPro's innovative platform for conducting agile market research, you can create market research studies and test procedures with intelligent question types and progressive functions and features quickly, easily, in multiple languages ​​and without additional programming. The integrated agile market research tools based on artificial intelligence and a predictive analysis engine enable the capture and collection of market data with a selection of over 50 pre-built standard and advanced question sets across all media.

Evaluations and analyses at the touch of a button

The market research platform QuestionPro offers you a complete package of reporting and analysis tools that give you quick insights into your market research data: advanced analyses such as segmentation, contingency tables, conjoint and TURF analyses, AI based semantic text analysis, cross-reference comparisons, grouping analysis, Correlation analysis, geocoding, market simulations, drop-out rates and analysis, GAP analysis, trend analysis and much more. With QuestionPro you can convert your market research reports into easy-to-interpret, graphically appealing and clearly arranged visual infographics at the touch of a button and export them into common presentation formats. For further data analysis, QuestionPro results can be exported to a variety of formats, including Excel, SPSS, txt, Dropbox or Google Drive.

Intelligent functions for complex, agile market research studies

QuestionPro's agile market research platform offers you a variety of features and functions for high-level market research. Use branching logics, scoring logics, variable transfers, question and answer randomization, question block rotation, variable transfers, question extractions, question pre-filling, caching of questionnaires, survey and test chaining, quota management, panel at the click of a mouse -Integration and many other functions without any programming! There is also the option of custom scripting.

Multi-user environment and simple role and rights management for market research teams

QuestionPro's market research platform offers you a multi-user environment that enables companies to work collaboratively as part of agile market research. A sophisticated rights and role model manages access at all levels. Design a survey or test procedure with several people and determine who is allowed to see the evaluations or parts of the evaluations. Leverage cookie-based single sign-on features that eliminate the hassle of managing multiple passwords. Authenticate your QuestionPro user account with SSO against third-party systems to ensure the highest level of security.

Agile market research with security

The highest priority in market research is the security of market research data. QuestionPro is SSAE 16 (SOC 2) compliant, EU and Swiss SafeHarbor certified and fully GDPR/GDPR compliant. SSL for surveys and data is standard, with the ability to add SSO. Activate and deactivate public surveys and studies with a mouse click, create password-protected studies and testing procedures, authenticate survey participants and test subjects via social media, prevent multiple completion of market research studies with anti-ballot box filling and use many other high- End security solutions from the market research platform QuestionPro. Agile market research also means security when carrying out market research projects.

24*7 worldwide “agile” support

Here at QuestionPro we take our customer service very seriously. We offer you global live customer support 365 hours a day, XNUMX days a year. You can reach us at any time via online chat, email or telephone. We also offer you dedicated contacts who know your entire customer history and can therefore respond quickly to the challenges of agile market research in live operations.

Easy integration of third-party systems

In order to ensure agile market research, QuestionPro offers seamless integration and synchronization of market research data with your existing IT infrastructure, such as CRM tools, Salesforce, Microsoft Dynamics, Tableau, Caspio, Google Sheets, Hubspot and many others. With a variety of powerful software integrations powered by webhooks and APIs, you have a perfectly consistent and coherent back-end integration for your data.

Online market research panel

More than 20 million panel members

As a full service provider for agile market research, we of course also offer you an online panel (B2B & B2C), which includes more than 20.000.000 panel members who can be selected according to more than 300 criteria. We also offer you a wide selection of special panels.

Fast setup time and real-time analysis

In addition to a quick setup time, our professional panel software also ensures complete control over data quality and data return and of course offers you data analyses for agile market research projects in real time. So you have access to the results at any time.

Easy sample selection

The sample selection for your market research studies is simple and is based on more than 300 profile data that the panel members provide when they join the online panel. The selection is made quickly and easily with a mouse click using our panel software. QuestionPro also has a variety of special panels for agile market research.

High quality through permanent monitoring

The QuestionPro online panel within the market research platform is subject to permanent quality controls. QuestionPro also has a technologically advanced data quality check engine that reliably detects bad responses. New panel participants must answer a comprehensive questionnaire with data on their life and work situation in order to be eligible to take part in panel studies.

Community for agile market research

Platform for qualitative and quantitative market research

As a holistic platform for agile market research, in addition to surveys, surveys, analysis and panel applications, we also offer you a comprehensive market research community for the collection and analysis of quantitative and qualitative market research data.

Advanced technologies and features

Online focus groups, idea boards, discussion forums, topic boards, event planners, activity feeds, engagement tools such as incentives and gamification are just a few features of QuestionPro's market research community. The market research community also includes a clear analysis dashboard that gives you comprehensive insights into the virtual community, of course in real time.

Community app

QuestionPro offers you an app so that your community members can quickly access the market research community. Here, community members receive push notifications about new posts and launched surveys, can quickly and easily create and update their profiles and take part in discussions, write in forums and take part in online discussions.

Service for agile market research

In addition to sophisticated technology, you also receive a high-class market research service! This service covers all phases of market research, including quality control and documentation. With technologies from QuestionPro you can carry out agile market research yourself. You can use our service either as an “additional service” or as a full service. Get to know QuestionPro as a full service provider for agile market research! Our market research service can be divided into 4 areas.

• Analysis of the current
• Tool selection, study design & implementation
• Monitoring & data acquisition
• Data analysis & documentation

During the 1:1 live presentation, you will also find out how we can offer you our service and project management for your market research projects.

1:1 live online presentation:

Arrange your desired appointment with us on the subject of agile market research software and service!

As part of our 1:1 live online presentation, we present to you the web-based software (SaaS) for agile market research QuestionPro, a unique, time-, cost- and hassle-saving application and tool for data collection and data analysis that is tailored precisely to the requirements of Tailored to companies that place high demands on agile market research. The market research platform QuestionPro is one of the most used data collection and evaluation systems worldwide! We will also explain to you our services relating to agile market research.

You will receive a comprehensive overview of the functions and applications of the web-based software for agile market research QuestionPro as well as our market research service. Here are the topics in detail:

Survey and analysis platform for agile market research

• Short introduction to the market research platform QuestionPro and overview of the solution modules
• Introduction to the QuestionPro survey and test editor module
• Collect data across all media
• Special functions, question types and applications for market research
• Evaluation options, data analysis and data export
• Agile market research: tools and automation of market research processes

Market Research Community

• Introducing the QuestionPro market research community
• Representation of the modules within the market research community
• Community administration and community management
• Engagement tools
• Member Dashboard and Incentives

Online panel for agile market research

• General overview
• Information about the online panel and the panel software
• Quickly set up a panel survey
• Connection of third-party systems to the online panel
• Quota management and screeners
• Data quality

Agile market research service

• Current status and target definition
• Tool selection, design & implementation
• Monitoring & data acquisition
• Data analysis & documentation
• More services

Arrange an appointment now!

User report: BMW uses QuestionPro’s market research platform for agile market research

Would you like to get an idea of ​​how one of the world's leading companies conducts agile market research with technology and services from QuestionPro? Read the reference report “Agile market research”, which we wrote together with Dr. Josef Köster, market research team leader at BMW, wrote for you.

→ Case study (PDF, approx. 2MB)

Try software for agile market research now for 10 days free of charge

If you have any questions in advance about agile market research, we look forward to speaking with you. We will be happy to answer any questions you may have via our contact page. Register now for a 14-day free trial of the market research platform QuestionPro and test all the features, functions and evaluation options at your leisure and in detail.

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