Success Stories & Case Studies

With innovative technologies and a high level of consulting competence, we have been successfully putting experience management and market research projects into practice for 15 years.

Market research and experience management customers

Market research & experience management: case studies, success stories, user reports

Our success stories and case studies give you an overview of the successful integration of QuestionPro's market research and experience management technologies.

Reference report employee survey

CORNELSEN GROUP: Regular employee surveys

The Cornelsen Group is one of the most renowned providers of analogue and digital educational media in the German-speaking world. To conduct regular and anonymous employee surveys, the company relies on QuestionPro's innovative Employee Experience Management platform.

›Case Study DE (PDF, approx 1MB)
›Case Study EN (PDF, approx 1MB)

Case study on the subject of experience management

Swiss Life: Market research & customer surveys

Swiss Life is the largest life insurer in Switzerland and has very high standards when it comes to developing new, tailor-made products. That's why customer surveys are conducted and market research carried out on a regular basis. Swiss Life also uses the QuestionPro Community and the Event Experience Tool.

›Case Study DE (PDF, approx 1MB)
›Case Study EN (PDF, approx 1MB)

Case study on the subject of touchpoint analyses

BMW: Agile market research and services with QuestionPro

Agile market research: In this case study, we show you how BMW uses the innovative market research platform QuestionPro to conduct agile market research with full service. In this case study, we describe challenges, goals and implementation.

›Case Study DE (PDF, approx 2MB)
›Case Study EN (PDF, approx 2MB)

Case study on the subject of touchpoint analyses Customer feedback with touchpoint analyses

Customer experience: This case study gives you an example of the significant benefits has gained by using QuestionPro as a web-based survey software to conduct touchpoint analyses and customer surveys, and why Reuter chose QuestionPro.

›Case Study DE (PDF, approx. 2,5 MB)
›Case Study EN (PDF, approx. 2,5 MB)

AUDI case study

Audi: Collection of customer feedback in car dealerships

Before working with QuestionPro, the process for capturing customer feedback at Audi Volkswagen dealerships in the Middle East was cumbersome and required significant manual effort. With the introduction of QuestionPro, the automotive company saves a total of 3 hours of collection and analysis work every day.

›Case Study DE (PDF, approx. 2,5 MB)
›Case Study EN (PDF, approx. 2,5 MB)

Success story and case study on the subject of customer surveys and market research

CEWE: Holistic and continuous customer feedback

At CEWE, the focus is on the customer. It is a top priority for the company to collect and evaluate customer opinions on all products and services. QuestionPro is used as a market research and experience management platform in the company's own market research department.

›CEWE Case Study DE
›CEWE Case Study EN

Success story on the subject of guest feedback

NOVOTEL: Innovative touchpoint analyses in the hotel industry

Continuous guest feedback is the most important instrument for quality assurance and increasing guest satisfaction. The well-known hotel chain NOVOTEL has recognised this and found a very good way to get valuable guest feedback without much effort and above all in a "guest-friendly" way ...

›Case Study DE
›Case Study EN

Case study on the subject of customer surveys according to ISO 9001

Vehicle electrics Pirna: ISO 9001 customer surveys

By using QuestionPro as a central and holistic survey and analysis platform, Fahrzeugelektrik Pirna GmbH & Co. KG has succeeded in automating the entire customer survey process in accordance with ISO 9001, thus simplifying, accelerating and making it cost-efficient.

›Case Study DE (PDF, approx. 2MB) 
›Case Study EN (PDF, approx. 2MB) 

Success story about performing touchpoint analyses with QuestionPro

Emirates Airlines: More feedback & increase in customer experience

Read our Customer Experience Management case study to learn how Emirates Airlines used the QuestionPro experience management platform to implement touchpoint management, identify customer experience analytics challenges and significantly improve the customer experience.

›Case Study DE (PDF, approx 2MB)
›Case Study EN (PDF, approx 2MB)

Case study on the topic of online market research community

Energizer - More customer feedback and engagement

Energizer's leaders' decision to use QuestionPro with the Customer Insight Community quickly brought the company 200% more feedback on customer surveys and a 55% increase in member engagement thanks to the excellent engagement tools.

›Case Study DE
›Case Study EN

Success story about conducting online intercept surveys with QuestionPro

KOHLER Co .: More than 300 customer surveys with QuestionPro

Among other things, Kohler Co. used QuestionPro to measure the satisfaction of their customers on the company's website with intercept surveys. After a few minutes of surfing the website, a pop-up survey appears asking visitors to leave their feedback on the web content.

›Case Study DE
›Case Study EN

Customer Experience Management Case Study

Düsseldorf Marketing GmbH uses CX platform from QuestionPro

As an innovative agency, Düsseldorf Marketing GmbH regularly conducts surveys to obtain data as a basis for business decisions. In order to minimize the effort and to maximize the data quality, it was decided to use CX software and the online panel QuestionPro.

›Case Study DE (PDF, approx. 1 MB)
›Case Study EN (PDF, approx. 1 MB)

Case study on the topic of Net Promoter Score

VISTAPRINT: Increase in Net Promoter Feedback

Thanks to the web-based survey software QuestionPro, the global eCommerce company Vistaprint has been able to significantly increase its valuable Net Promoter Score as part of its Customer Experience Management with QuestionPro! You can read exactly how in this success story.

›Case Study DE (PDF, approx. 320kb)
›Case Study EN (PDF, approx. 320kb)

Case study on the topic of the research community

American Cancer Society relies on the research community for studies

To better connect the many participants in a large-scale study, the ACS has introduced a research community. The aim is to increase the commitment and motivation of those affected to participate in the study and thus to gain more data in a shorter time for cancer prevention.

›Case Study DE (PDF, approx 1MB)
›Case Study EN (PDF, approx 1MB)


Platform for surveys, market research and experience management

For the feedback evaluation of all touchpoints is QuestionPro a great choice for quickly and easily creating customer feedback questionnaires and adapting them “in time”. The good price-performance ratio convinced us just as much as the first-class support at QuestionPro

Theresa Seibel
Head of Marketing & Communication
reuter europe GmbH

Platform for surveys, market research and experience management

The permanent availability of our personal, very experienced and friendly customer service and the extremely fast implementation of changes and adjustments according to our wishes QuestionPro a valuable contact in matters of technology, competence and humanity.

Kay-Peter Lorenz
Corporate purchasing
innogy SE


we have with QuestionPro carried out a market observation for the mosquito plaster MOSKINTO and were amazed at how quickly we came across the QuestionPro Online panel were able to reach the defined number of cases of 1000. The questionnaire design is simple and the data evaluation is very clear.

Andreas Jetter
Managing Director
Apaloo GmbH

Platform for surveys, market research and experience management

The Sparkassenakademie Hessen-Thüringen uses the survey software QuestionPro as part of the seminar evaluation. What we particularly appreciate about the system is the uncomplicated creation and publication of surveys and the numerous professional options for evaluation within the analysis dashboard.

Thomas Ullrich
Savings Bank Academy


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Case Study & Success Story - Market Research & Experience Management

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