Market research & experience management: case studies, success stories, user reports
Our success stories and case studies give you an overview of the successful integration of QuestionPro's market research and experience management technologies.
Viessmann uses QuestionPro to better understand customers and automatically generate relevant insights.
Viessmann is a leading international manufacturer of heating and air conditioning technology. The goal of our collaboration was to build highly automated and agile DIY market research. In addition to the classic market research topics, CX aspects should also be covered in order to connect the two worlds.
› Case Study DE (PDF, approx. 2 MB)
› Case Study EN (PDF, approx. 2 MB)
Brenntag uses QuestionPro to measure CX at different touchpoints in the customer journey
Brenntag is the global market leader in the distribution of chemicals and ingredients. The goal of our collaboration was to automatically send surveys at the different touchpoints, which are triggered by certain events from the CRM. Furthermore, a real-time dashboard should be built that all important stakeholders have access to.
› Case Study DE (PDF, approx. 2 MB)
› Case Study EN (PDF, approx. 2 MB)
The Talent Strategy Group improves talent management services thanks to QuestionPro
The Talent Strategy Group advises the world's largest organizations on human resources and talent management issues. As part of our successful collaboration, we implemented TSG's customized 360 feedback tool OPTM360 on the QuestionPro platform and were thus able to significantly improve talent management services for TSG's customers.
Thales improves customer experience with the help of QuestionPro
The leading provider of in-flight entertainment solutions conducts online surveys for airlines to collect data and improve customer experience. The goal here is to create an economically viable solution for collecting feedback across multiple touchpoints.
Fujitsu uses QuestionPro's online community
The company Fujitsu, one of the largest IT groups in the world, uses QuestionPro's online community to quantitatively validate qualitative feedback and your own ideas. The aim here is to adapt product development more specifically to customers and market needs and to quantify product innovations more quickly.
› Case Study DE (PDF, approx. 2 MB)
› Case Study EN (PDF, approx. 2MB)
QUICKLINE: Agile market research with QuestionPro
The company Quickline, a Swiss telecommunications company, carries out market research projects and customer satisfaction measurements quickly and flexibly in-house with the help of QuestionPro and particularly values the technical connection options.
› Case Study DE (PDF, approx. 1 MB)
› Case Study EN (PDF, approx. 1MB)
SARTORIUS: Employee Experience Full Service with QuestionPro
The company Sartorius, a leading partner of biopharmaceutical research and industry, conducts global employee surveys along the employee journey by continuously collecting and analyzing insights with the help of QuestionPro in order to sustainably increase employee engagement.
› Case Study DE (PDF, approx. 1 MB)
› Case Study EN (PDF, approx. 1MB)
FREELETICS: Multi-Country Panel Studies with QuestionPro
The company Freeletics, one of the leading providers of AI-based fitness and lifestyle coaching, regularly conducts multi-country panel surveys and market research studies using QuestionPro's innovative market research platform and online panel in the shortest possible time and with outstanding data quality through.
› Case Study DE (PDF, approx. 1MB)
› Case Study EN (PDF, approx. 1MB)
ZALANDO uses QuestionPro's online community
The challenge presented in this case study is to continuously release new versions of Zalando through beta testing with the help of a community in a way that has a positive effect directly on the customer and can be marketed immediately from publication.
› Case Study DE (PDF, approx. 1MB)
› Case Study EN (PDF, approx. 1MB)
HELLO FRESH: Quantitative market research with QuestionPro
With the support of technologies and services from QuestionPro, the company HELLO FRESH regularly carries out quantitative online surveys as part of market research in order to develop a deep understanding of consumers and customers and to successfully design NPD and EPD.
› Case Study DE (PDF, approx. 1MB)
› Case Study EN (PDF, approx. 1MB)
CORNELSEN GROUP: Regular employee surveys
The Cornelsen Group is one of the most renowned providers of analogue and digital educational media in the German-speaking world. To conduct regular and anonymous employee surveys, the company relies on QuestionPro's innovative Employee Experience Management platform.
› Case Study DE (PDF, approx. 1MB)
› Case Study EN (PDF, approx. 1MB)
Swiss Life: Market research & customer surveys
Swiss Life is the largest life insurer in Switzerland and has very high standards when it comes to developing new, tailor-made products. That's why customer surveys are conducted and market research carried out on a regular basis. Swiss Life also uses the QuestionPro Community and the Event Experience Tool.
› Case Study DE (PDF, approx. 1MB)
› Case Study EN (PDF, approx. 1MB)
BMW: Agile market research and services with QuestionPro
Agile market research: In this case study, we show you how BMW uses the innovative market research platform QuestionPro to conduct agile market research with full service. In this case study, we describe challenges, goals and implementation.
› Case Study DE (PDF, approx. 2MB)
› Case Study EN (PDF, approx. 2MB)
REUTER: Customer feedback with touchpoint analysis
Customer Experience: This user report shows you, as an example, the significant advantages REUTER has through using QuestionPro as a web-based survey software for conducting touchpoint analyses and customer surveys and why the Reuter company chose QuestionPro.
› Case Study DE (PDF, approx. 2,5 MB)
› Case Study EN (PDF, approx. 2,5 MB)
Audi: Collection of customer feedback in car dealerships
Before working with QuestionPro, the process for capturing customer feedback at Audi Volkswagen dealerships in the Middle East was cumbersome and required significant manual effort. With the introduction of QuestionPro, the automotive company saves a total of 3 hours of collection and analysis work every day.
› Case Study DE (PDF, approx. 2,5 MB)
› Case Study EN (PDF, approx. 2,5 MB)
CEWE: Holistic and continuous customer feedback
At CEWE, the focus is on the customer. It is a top priority for the company to collect and evaluate customer opinions on all products and services. QuestionPro is used as a market research and experience management platform in the company's own market research department.
› CEWE Case Study DE (PDF, approx. 2 MB)
› CEWE Case Study EN (PDF, approx. 2 MB)
NOVOTEL: Innovative touchpoint analyses in the hotel industry
Continuous guest feedback is the most important instrument for quality assurance and increasing guest satisfaction. The well-known hotel chain NOVOTEL has recognised this and found a very good way to get valuable guest feedback without much effort and above all in a "guest-friendly" way ...
› Case Study DE (PDF, approx. 2 MB)
› Case Study EN (PDF, approx. 2 MB)
Vehicle electrics Pirna: ISO 9001 customer surveys
By using QuestionPro as a central and holistic survey and analysis platform, Fahrzeugelektrik Pirna GmbH & Co. KG has succeeded in automating the entire customer survey process in accordance with ISO 9001, thus simplifying, accelerating and making it cost-efficient.
› Case Study DE (PDF, approx. 2MB)
› Case Study EN (PDF, approx. 2MB)
Emirates Airlines: More feedback & increasing customer experiences
Read our Customer Experience Management case study to learn how Emirates Airlines used the QuestionPro experience management platform to implement touchpoint management, identify customer experience analytics challenges and significantly improve the customer experience.
› Case Study DE (PDF, approx. 2MB)
› Case Study EN (PDF, approx. 2MB)
Energizer – More customer feedback and engagement
Energizer's leaders' decision to use QuestionPro with the Customer Insight Community quickly brought the company 200% more feedback on customer surveys and a 55% increase in member engagement thanks to the excellent engagement tools.
KOHLER Co.: More than 300 customer surveys with QuestionPro
Among other things, Kohler Co. used QuestionPro to measure the satisfaction of their customers on the company's website with intercept surveys. After a few minutes of surfing the website, a pop-up survey appears asking visitors to leave their feedback on the web content.
Düsseldorf Marketing GmbH uses CX platform from QuestionPro
As an innovative agency, Düsseldorf Marketing GmbH regularly carries out surveys to obtain data as a basis for business decisions. In order to minimize effort and maximize data quality, the decision was made to use CX software and the QuestionPro online panel.
› Case Study DE (PDF, approx. 1 MB)
› Case Study EN (PDF, approx. 1 MB)
VISTAPRINT: Improving Net Promoter Feedback
Thanks to the web-based survey software QuestionPro, the global eCommerce company Vistaprint has been able to significantly increase its valuable Net Promoter Score as part of its Customer Experience Management with QuestionPro! You can read exactly how in this success story.
› Case Study DE (PDF, approx. 320kb)
› Case Study EN (PDF, approx. 320kb)
American Cancer Society relies on the research community for studies
To better connect the many participants in a large-scale study, the ACS has introduced a research community. The aim is to increase the commitment and motivation of those affected to participate in the study and thus to gain more data in a shorter time for cancer prevention.
› Case Study DE (PDF, approx. 1MB)
› Case Study EN (PDF, approx. 1MB)
Testimonials
For feedback evaluation of all touchpoints, QuestionPro is a great choice for quickly and easily creating questionnaires to obtain customer feedback and being able to adapt them “in-time”. The good price-performance ratio convinced us, as did the first-class support at QuestionPro
Theresa Seibel
Head of Marketing & Communications Department
reuter europe GmbH
The permanent availability of our personal, very experienced and friendly customer advisor and the extremely quick implementation of changes and adjustments according to our wishes make QuestionPro a valuable contact when it comes to technology, competence and humanity.
Kay Peter Lorenz
Corporate purchasing
innogy SE
We conducted a market survey for the MOSKINTO mosquito patch using QuestionPro and were amazed at how quickly we were able to reach the defined number of cases of 1000 using the QuestionPro online panel. The questionnaire design is simple and the data analysis is very clear.
Andreas Jetter
Managing Director
Apaloo GmbH
The Sparkassenakademie Hessen-Thüringen uses the QuestionPro survey software as part of the seminar evaluation. What we particularly appreciate about the system is the uncomplicated creation and publication of surveys and also the numerous professional options for evaluation within the analysis dashboard.
Thomas Ullrich
lecturer
Sparkasse Academy
Measure・Analyse・Optimise
Live online demo: Web-based software for market research and experience management
