We used to have to push data, documents and reports back and forth via the cloud. That was quite annoying. Today, we all work together, including external service providers, in real time in one and the same place in structured workflows.
Data can become quite confusing. Over the years, companies gain an endless amount of data through market research studies. This data becomes reports, the reports become presentations, which are also annotated and duplicated. Often there is no standardised approach as to where and how the data and documents should be filed. In some cases, veritable research and information silos are created in the various departments of a company. This has now come to an end!
The QuestionPro Insights & Research Hub supports you in the structured creation and implementation of market research studies. All information, such as study design, questionnaires, raw data obtained, reports, presentations, comments, information on project managers and related documents, are stored centrally in the Insights & Research Repository and can thus be found quickly and easily by all those responsible or other stakeholders without any major search effort.
The contents of the Insights & Research Hub are quick and easy to find thanks to intelligent search functions, keywording and taxonomies. The central and structured storage of all information eliminates the time-consuming search across departmental boundaries and folders.
QuestionPro's Insights & Research Hub has a sophisticated rights and roles model so that you can guarantee secure access to people outside your organisation, such as market research institutes or consultants
The Insights & Research Hub is like a kind of wiki for market researchers and decision makers, where all project information is stored, is continuously updated, and is easily searchable and quickly available.
QuestionPro's Insights and Research Hub gives you quick and easy access to insights and project data, even those dating back years. With the help of intelligent search, past studies and raw data are much easier to find. Research teams, department heads and decision-makers can thus better access reference points from the past while comparing them with new insights and derive market trends very quickly and easily.
The Insights and Research Hub allows market researchers to access all relevant project information within a single, centralised system. Access to previous project questionnaires, tools, approaches, methods and target groups supports faster implementation of new studies. Market researchers also get a feel for best practices and the do's and don'ts of conducting studies, which reduces downtime and effort, leading to faster turnaround times for studies and therefore faster results.
Transparency is crucial for research because everyone has their own style of developing studies and reading data. It is also important to understand who worked on a project to connect with relevant stakeholders. Transparency within research projects helps to get all stakeholders and decision-makers on the same page. This is an essential part of a fast and consistent decision-making process. QuestionPro's Insights and Research Hub creates more transparency in research.
Relevant project information is displayed with smart tags that use artificial intelligence, giving market researchers quick access to real-time analytics. The faster you understand and read your research data, the faster you can make decisions. Instead of starting every study from scratch, in-house market researchers now have the ability to draw on existing knowledge, identify trends and gain deeper insights - all with significant time and cost savings.
We would be happy to show you in a 1:1 live online demo how you can use the QuestionPro Insights Hub to intelligently organize your market research, manage it centrally, standardize workflows and make data and reports easy to find.
Use the many valuable features of the QuestionPro Insights & Research Hub and benefit from the advantages of a central market research project management platform
