Free ebook: Advanced
The comprehensive guide to customer lifetime value

In our free e-book “The Comprehensive Guide to Customer Lifetime Value” we show you what CLV is and why it is important to understand the strategic and long-term value of your customers.

Dive into the comprehensive CLV manual that will guide you every step of the way!

“The Complete Guide to Customer Lifetime Value,” written by Valerie Peck, is your comprehensive guide to understanding and harnessing the true value of your customers.

Discover the groundbreaking Customer Lifetime Value (CLV) metric and learn how it can revolutionize your company's customer-centric approach.

Contents of the e-book

“The Comprehensive Guide to Customer Lifetime Value” is packed with valuable insights and practical strategies that will take your business to new heights. Here's a little foretaste:

Chapter 1: Unleash the Power of Lifetime Value

• Explore the concept of lifetime value and its implications for building a customer-centric organization.
• Discover two important valuation models: Actual Value and Strategic Value.
• Understand the importance of accurate financial analysis in determining customer value.
• Distinguish between Lifetime Value (LTV) and Customer Lifetime Value (CLV) based on the customer value spectrum.

Chapter 2: Uncovering the Strategic Value of Customers

• Align company resources to deliver exceptional customer experiences.
• Determine the real value and strategic value of customers.
• Calculate CLV by considering actual value, strategic value and expected future value.
• Dive into value tiers and rate customers based on their relative worth.

Chapter 3: Enabling Analytical Methodologies

• Break down organizational silos and develop an algorithm for high-value customers.
• Continuously recalibrate the LTV algorithm based on collected data.
• Collect the right data and encourage team participation to achieve accurate results.
• Classify existing customers by value to enable differentiated offers.

Chapter 4: Practical Applications and Uses

• Measure touchpoints for performance and ROI.
• Understand the impact of customer differentiation and value tier profiles.
• Drive CX strategy, CRM migration plans, and data and technology priorities.
• Optimize sales compensation and incentive programs and refine sales channel strategy.

In the CLV manual you will find practical resources and exercises to deepen what you have learned and put the acquired knowledge into practice.

Don't miss the opportunity to gain a deeper understanding of your customers' long-term value, make data-driven decisions, and drive your business growth.

Get ready to unlock the secrets of customer lifetime value and take your business to extraordinary heights.

Download the CLV Handbook today and embark on a journey to customer-centric success!

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