Generation Z: Everything you need to know about them

To tell the truth about that Generation Z to talk is to talk about a new concept for some, known for some characteristics to others, but little understood by all, and although the similarity with Millennials is great, there is this line that makes the real difference .

In this article, we will discuss a definition of Generation Z, its characteristics, the benefits it brings to the world, and some studies on the topic.

What is Generation Z?

Generation Z is a group of people born in the late 1990s and early 2000s (1995-2000) who have the peculiarity of being familiar with the use of digital technologies, the Internet and social media from a very early age were.

Although they seem similar to Millennials, in reality they have very specific characteristics, which we will see below.

Historical events and social trends, as well as changes in parenting styles, have led to unique characteristics of Generation Z, also known as Zillennials. The most significant influence on this generation has been the widespread use of smartphones.

Currently, the first members of Generation Z are at a stage where they are either about to finish their studies or are already looking for a job, while the younger ones are still in the dilemma of choosing a career.

Generation Z vs. Millennials

As mentioned earlier, both have similar properties. The reality is that whatever small differences they may have represent a world of interests.

First and foremost, Millennials grew up in an environment where uncertainty prevailed during the Great Recession. While they were concerned about this, brands looked for ways to get their attention as traditional means were not enough.

Generation Z is characterized by demanding this attention or experience from companies. Millennials are multitaskers and spend most of their day in front of a screen, which isn't much different from Zillennials.

Characteristics of Generation Z

Some characteristics that make Generation Z a unique generation are:

1. They are digital natives.

One of its most important characteristics is that this generation is very immersed in everything related to technology. How many times have we not heard people of this age being told that they come with an integrated chip or similar things.

Generation Z has an innate approach to technology. While Millennials were considered “digital pioneers” who witnessed the explosion of technology and social media, Generation Z was born into a world of cutting-edge technological innovation, where information was instantly accessible and social media was increasingly ubiquitous.

2. They are savvy consumers

As consumers, Generation Z's behavior reflects their values ​​and the influence of an increasingly digital world.

Generation Z children can rely on their technological knowledge and extensive social media platforms to make purchasing decisions, making them much more informed.

Their pragmatism leads them to explore and evaluate a range of options before settling on a product. They are also more likely to be influenced by recommendations from real users than by celebrity endorsements.

As a tech-savvy generation, it's only logical that they can relate well to online communities.

3. You are privacy conscious

They have grown up knowing the line between public and private on the Internet and therefore protect their privacy very carefully.

This is one of the reasons why Generation Z has little interest in Facebook, preferring social networks where they can more easily limit their interactions to their closest friends or present a carefully chosen image when posting to a wider audience, such as on Instagram or Tiko Tok.

4. They are enterprising and concerned about their future prospects.

Another characteristic is that they are a very entrepreneurial generation and some of them believe that they do not necessarily have to study to be successful in their careers.

Generation Z grew up in a world where they did not always feel financially secure, and they have taken this into account when planning their professional future.

While Millennials were encouraged to dream big and seek fulfillment and prosperity in creative and exciting careers (with the corresponding disappointment when those careers turned out to require more than just determination to pursue), Generation Z more realistic.

She dreams of being an entrepreneur, starting her own business and not having to answer to a boss. With all the Internet resources at their disposal, they know that running their own business can be hard work, but they are prepared for it because they see it as a path to financial security that they make a priority.

5. You value responsibility

They also tend to care about the environment and the future, which leads them to cultivate an environmental culture.

Generation Z is ready to “do their part,” values ​​personal responsibility, work ethic and independence, and looks for opportunities to prove themselves.

Learn more about Millennials as a new workforce.

Research on Generation Z

There are many studies about Generation Z. One of them is the study “The next big challenge: Understanding generation Z” developed by Claudio Flores Thomas, for which he conducted a survey among 1000 users of Elliot Media.

In this study, the expert identified some of the issues that are of utmost importance to this generation such as: B:

• Environmental or social issues.
• A more open sexuality.
• Mental health.
• .
• Consuming platforms, with Tik Tok being her favorite.

Benefits of Generation Z for today's world

As already mentioned, some of them are between completing their university studies and looking for a job. Due to their characteristics, we will see a large percentage of this generation in the IT world, in the environmental sector, in financial consulting and - why not - in taking advantage of the opportunities offered today to develop new projects.

The mix of their characteristics makes them very interesting for many companies, but for some it is still a challenge to understand this generation and thus exploit their potential.

Conclusion

Finally, new generations will come, more and more similar and more and more different from each other, with different approaches that we as professionals and as consumers must understand.

What is certain is that the new generations are becoming more and more familiar with technology and its advances and will continue to surprise us.

If you want to know them thoroughly as an entrepreneur or in business, marketing or product strategy, you have to develop the right research methods to reach them.

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KEYWORDS OF THIS BLOG POST

Generation Z | Generation | digital natives