Hello Fresh uses QuestionPro as a company-wide and central market research platform

By now everyone should know the company Hello Fresh. The cooking box supplier was founded in Berlin in 2011 and sends the ingredients for complete menus including recipes for preparation. The company is also so successful because it analyses and knows the market very well and addresses its customers precisely to their target group. Apart from that, Hello Fresh relies on first-class quality!

About Hello Fresh

The founders of Hello Fresh were Jessica Nilsson, Dominik Richter and Thomas Griesel in November 2011. As simple as the idea of ​​the business model may sound, it is brilliant! In 2021, Hello Fresh generated sales of around EUR 5,9 billion with its customized cooking boxes and the associated recipes. The company now has a good 6500 employees. Hello Fresh is a real success story.

Hello Fresh’s focus is on customers and quality

Hello Fresh is also so successful because those responsible consistently analyse and continually optimize the market, customer behavior, customer wishes and needs as well as internal processes. Another important aspect for Hello Fresh is ensuring consistently high quality when it comes to the goods and delivery of the cooking boxes. The company also attaches great importance to customer service and a smooth customer journey with many positive customer experiences.

Hello Fresh relies on QuestionPro technologies to conduct market research

Hello Fresh was looking for a central platform technology that meets the requirements of Hello Fresh market research in such a way that all different areas and national companies are able to carry out self-service market research projects decentrally, quickly and independently. This should ensure that the focus is more on content, quality standards and complex projects, without jeopardizing company-wide quality standards and the comparability of data.

Download case study

You can read how the Hello Fresh company ultimately achieved this in the case study, which you can download for free.

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KEYWORDS OF THIS BLOG POST

Case Study | Market research | Hello fresh | Success Story | Market research software