Develop innovations with QuestionPro's community platform and test their feasibility using market research

Innovations are best developed with a community and tested through market research. QuestionPro's community platform offers you all the tools you need to develop ideas and innovations!

Innovation management community & innovation culture: The key to sustainable innovation success

A question that every successful company asks itself again and again is: “Can I respond (even) better to the needs of my consumers?” Can I keep developing better products and services? Can I adapt my communication to the receptors of my potential and existing customers? Can I create an even better reputation for my company? Of course you can! With the necessary technological infrastructure for professional innovation management in the form of an outstanding innovation community and one with a corresponding innovation culture that ensures that your workforce continuously produces ideas, you can establish yourself in your target markets in the long term. It is equally important that you take aspects of market research into account. Market research helps you check innovations for feasibility and acceptance.

Combine market research and innovation management

This insight is a great starting point for continually developing innovative ideas and the direction your business needs to take. Namely, to create a culture that promotes ideas and to use technology that relieves you of a large part of the organizational challenges, namely an innovation community that can also be easily connected to your market research community. QuestionPro combines these two disciplines on just one community platform. This is where market research and innovation intersect. Incorporating market research and ideation within a Market Research & Innovation Community means your company will develop ideas that can better bring products and services to market. Using the QuestionPro Community platform helps create a forum where market researchers and innovators can meet each other. Create a space for performers, for people who are really interested in creating, realizing, turning something into something, like ideas into innovations! Check out the following 3 steps to help your company drive innovation using a community innovation management platform.

Three steps for your innovation success

Create space for ideas with an innovation community

If you as a company are setting up a community specifically for innovation management for the first time, you need a “turnkey solution”, i.e. an “out of the box” innovation community, which significantly simplifies the setup, administration and management of the innovation community and “ “ready-to-go” time reduced to a minimum. Use your valuable time for the essentials and benefit from features and functions that have grown over decades of “practical operation”. A turnkey innovation community enables members to generate ideas immediately and without much training, to upload them to the innovation community, to collect them, to manage them, to drive them, to evaluate them and to develop them.

Open your innovation community and turn it into an open innovation community

Your employees are great community members because they know the company and want to drive it forward. If you also have an established culture of innovation, then ideas will just flow. However, it can also be beneficial to invite members to the innovation community who are not directly in contact with your company, such as customers, suppliers, partners. External members of an innovation community often have a completely different view of the company. If you open your innovation community, then you have an excellent source of ideas with an open innovation community. However, with the QuestionPro Community platform you have another option for your innovation management, namely connecting to a so-called crowdsourcing community or crowdsourcing cloud. Here, people who really have absolutely nothing to do with your company actively and committedly contribute to generating ideas with a pure, clear and undisguised perspective. You can see that there are endless possibilities available to your company to generate and drive ideas to become innovations.

Use market research to screen, promote and develop ideas

You have now collected many outstanding ideas with your Innovation Community. But what happens now? Which of these ideas are really feasible? Which of these many ideas are actually worth developing further so that they reach your target market as real innovations? Due to the open interface concept, the QuestionPro Innovation Community offers you the opportunity to connect it to a real market research community. Here, your collected and promising ideas can face real tests, for example through surveys within an online panel, through conjoint analysis, maximum difference scaling and many other test procedures that market research offers you.

An innovation community not only supports you in collecting and developing ideas for innovations. With an open interface concept, you can carry out your innovation processes from start to finish without annoying disruptions. And every good innovation first goes through market research! Here you can have everything in one if you want!

Innovation Community & Market Research: We would be happy to advise you

Our idea management specialists will be happy to advise you on the acquisition and advancement of ideas, innovation programs and innovation processes. And our “Tekkies” connect pretty much every technology with your innovation community, so that you will not encounter any technological limits and your innovation processes will not fail due to the technical infrastructure. And when your ideas have matured so that they move towards market research, we will support you here with our expertise.

Innovation management is followed by the process of market research. QuestionPro supports you in creating and setting up an innovation community as well as in carrying out market research, for example via panel surveys or using innovative test procedures.

1:1 live online presentation:
Community platform for innovation management and market research

We would be happy to show you in a personal live online demo how you can cleverly combine market research and innovation management with the QuestionPro Community Platform.

Make an individual appointment now.

Do you have questions about innovation management and market research? Simply contact us using the contact form. We look forward to the dialogue!

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