Employee Experience Management

Emirates Airlines: More feedback and increasing customer experiences through touchpoint analyses with QuestionPro

Touchpoint analysis
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Carry out Touchpoint Analyses with QuestionPro's CX Software

One of the largest airlines in the world: Emirates Airlines shows that touchpoint analyses in the context of Customer Experience Management are not just a nice gimmick to give customers the feeling that you are interested in their opinion. Emirates has always recorded and analysed feedback from passenger surveys and implemented the insights gained into smart business decisions and is one of the excellent and multi-award-winning airlines, not least for this reason.

However, new survey technologies also create new opportunities to obtain customer feedback in a more targeted manner along the customer journey and, above all, close to the customer experience, i.e. at the moment of experiencing a product or service. This form of the so-called touchpoint survey ensures honest and, above all, undiluted answers. Emirates Airlines has therefore decided to conduct and analyse touchpoint surveys using QuestionPro's Customer Experience Suite.

Read in our user report how Emirate Airlines identified challenges in analyzing customer experiences by introducing touchpoint management and how QuestionPro was able to contribute to increasing positive customer experiences.

DOWNLOAD SPEAKER REPORT (PDF, approx. 450kb)


You can also find detailed information on the topic of Customer Experience Management here:

› Blog article: Customer Experience Management: Create transparency and clarity!
› Info page: Conduct customer surveys

If you have any questions about QuestionPro, please feel free to contact us. We look forward to speaking with you!


Test the agile market research and experience management platform for qualitative and quantitative data collection and data analysis from QuestionPro for 10 days free of charge

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