Market Research Week 2022: Experts from QuestionPro take up the trending topic of online communities

During Market Research Week, an online event hosted by marktforschung.de, QuestionPro will present the enormous advantages of using an online community for combining qualitative and quantitative market research as part of a live cast. You definitely shouldn't miss this!

Market Research Week: Qualitative? Quantitatively? Overcome methodological boundaries with communities!

QuestionPro, one of the world's leading providers of technologies and full-service for market research and experience management, will present a 16-minute live cast as part of Market Research Week on Monday, May 2022, 12 from 00:50 p.m. Marcus Schatilow and Thomas Maiwald-Immer, known, among other things, for the live cast format “Viertel vor 12!”, show the advantages of online communities in the context of hybrid, integrative market research under the motto “No Limits”. Hybrid and integrative market research means the combination of qualitative and quantitative market research approaches on a single technology platform.

The week of market research

Market Research Week is an online event hosted by the marktforschung.de portal and will take place this year from May 9th to 17th, 2022. Companies from the market research sector present solutions, perspectives, trend topics, software and best practices for a week. Market Research Week is celebrating its third birthday this year. Last year the event recorded a good 5800 registrations. For the organizers of the Market Research Week, the focus is on dialogue between participants and knowledge transfer, which is why the event is also designed as a festival with interactive formats.

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What exactly does QuestionPro show during Market Research Week?

As part of the Market Research Week 2022, QuestionPro is presenting an innovative and modular platform technology that enables the overcoming and negation of qualitative and quantitative boundaries and thus the combination of both approaches. This creates the opportunity for many companies that only rely on qualitative methods due to a lack of resources or tight budgets to gain a more comprehensive and in-depth understanding of markets and consumers. The focus of QuestionPro's live cast during market research week is particularly on the trending topic of “online community”.

Register for the QuestionPro live cast and market research week

If you would like to find out how your company can easily and cost-effectively combine qualitative and quantitative methods with the support of market research platform technology, then register for free for QuestionPro's live cast as part of Market Research Week using the following button.

Market Research Week | Live cast from QuestionPro
Date: May 16, 2022, 12:00 p.m. – 12:50 p.m.

About QuestionPro

QuestionPro is one of the world's leading providers of technologies and full-service for agile qualitative and quantitative market research. The technology portfolio includes solutions for conducting complex surveys as well as qualitative and quantitative market research studies. QuestionPro's platform technology also includes a turnkey online community with numerous features for efficient qualitative/quant market research, such as video feedback, focus groups, conjoint analysis, pricing tests, mobile diary and much more. The platform also has a direct connection to an online panel with more than 22 million members. The full service includes all conceivable services required to carry out market research studies. QuestionPro therefore offers technology, advice and full service from a single source! Please feel free to talk to us at Market Research Week during our live cast on May 16.05.2022, 12 from 00:XNUMX p.m.! Or contact us today!

1:1 live online presentation:
Don't want to wait until market research week?

We would be happy to show you in a 1:1 live online presentation how you can overcome the boundaries between qualitative and quantitative market research methods and thus gain in-depth insights. Arrange an individual appointment with our market research specialists.

Try software for market research and experience management now for 10 days free of charge!

Do you have any questions about the content of this blog, about market research week or about qualitative and quantitative market research? Simply contact us via contact form. We look forward to a dialogue with you! You too can test QuestionPro for 10 days free of charge and without risk in depth!

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KEYWORDS OF THIS BLOG POST

Market research week | Community | Qual & Quant | Insights