Increase the motivation and engagement of your community members through incentives & gamification

QuestionPro's community software platform provides you with innovative tools for the inspiring engagement of your community members!

A feedback community depends on the commitment and motivation of its members! This is also reflected in the number of active members. If motivation is low instead of strong, gaining valuable insights into your products and services may take longer than planned, the feedback will be mediocre and cautious, and the necessary data density for meaningful results will be lacking. It is not uncommon for operators of feedback communities to be annoyed by the high abandonment rate in surveys and the low participation in general. Acquiring new community members can also be very tedious and even frustrating! In addition to active community management to use the intrinsic motivation of community participants, incentive and gamification approaches in particular offer a way out of this dilemma.

Use a reward system (incentivization)

One of the most important functions within the QuestionPro Online Community Platform and the QuestionPro Online Panel is the possibility of incentivizing active participants. This means that community members can be rewarded (“incentivized”) for particularly active participation with the help of a bonus program for certain activities. Intensifications can, for example, take place for

• recruiting new feedback community or online panel members
• updating and completing your own profile or the corresponding socio-demographic data
• the completion of surveys or the achievement of certain survey steps
• the completion of surveys within a certain period of time (the sooner the survey is answered, the more points the participants can collect)
• Downloading the survey app for better mobile accessibility

Through the incentive, operators and members of a feedback community benefit equally: Anyone who carries out their market research activities with the QuestionPro customer community or uses the QuestionPro online panel can expect extremely active participation through the incentive, complete their surveys and research more quickly and also receive higher feedback To fall back on. Members, in turn, can secure exciting and high-quality rewards through the incentive by collecting points and exchanging them for goods of their choice at renowned online retailers.

Incentives: The points system

It's a very simple and well-known psychological and economic principle: people react to incentives and incentives are how you offer these incentives! If you run a market research or customer community and are not entirely satisfied with the level of activity and want more engagement and information about your customers, then the following tips will probably be of great interest to you! Even in the context of an online customer community, provided the right technology is used, real incentives can be created that visibly increase the level of activity!

Let your community members collect points for any type of activity! For example, when you have completed a survey, participate in group discussions, or even when you recruit new community members. Other options: When updating address data, when adjusting your socio-demographic data, for example when you get married or when new hobbies arise, new shopping habits, a new salary bracket. Because this data is very important for you when evaluating and assessing your target group. You can decide for yourself how many points are awarded for which type of activity. And the more active the members of your customer community are, the more points (“incentives”) they can collect.

Incentivization: What can members of the customer community do with the points they collect?

With the QuestionPro Community it is possible to exchange the points you have collected for goods. Here you can choose from a wide range of partners with whom we work together. The points can be exchanged using a voucher code. Although these material incentives should not be the main motivators for participation in an online community, they are guaranteed to create a high level of activity.

Badgets & Gamification: Reward the active members!

You may be familiar with this system from forums: under the member names there are often references in the form of statuses or awards that indicate the level of activity of forum members, such as gold, silver or bronze status. Others divide forum members into premium, super and standard members. If the identification with the forum or community is high, the members will strive to achieve the highest possible status, because this not only indicates a lot of activity, but also means that this person is a real “insider”. Because those who actively participate simply get more out of it, are more familiar with the entire subject and are valued by both operators and members of the community!

1:1 live online presentation:
Incentive: We show you how to increase the engagement and motivation of your community members

Our community experts will be happy to provide you with a consultation on the topic of incentives at an appointment of your choice. Arrange an individual appointment.

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QuestionPro's online community includes very sophisticated incentive technology that can be adapted to the very own individual ideas and needs of community operators.

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KEYWORDS OF THIS BLOG POST

Incentives | Community | Online Community | importance | steps