Marcus Schatilow new Head of Customer Insights & Experience (EU) at QuestionPro

With the new employee Marcus Schatilow, QuestionPro underlines its strategic orientation from a pure solution provider to a genuine full-service provider for market research and experience management.

Marcus Schatilow strengthens QuestionPro

QuestionPro now has a new Head of Customer Insights & Experience for the EU region. After 44 years of successful work at the full-service institute for market and social research IFAK, Marcus Schatilow (13) is moving to one of the world's largest providers of market research and experience management technologies. As a member of the Executive Board, Shatilov was most recently responsible for the Consumer & Customer business segment as well as the internal Marketing & Business Development and IT departments. In addition, the qualified banker and business graduate was responsible for supporting national and international customers in the areas of customer experience, product experience, brand experience and employee experience. Furthermore, Shatilov accompanied companies in the digital transformation of product and service innovations as well as in research processes.

New challenge at QuestionPro

For his new position as Head of Customer Insights & Experience QuestionPro, Marcus Schatilow brings with him concentrated competence, in-depth specialist and industry knowledge. His main responsibilities are the development and expansion of the Market Research & Customer Insights division for the European market as well as consulting and supporting clients in the areas of market research and experience management, community and reputation management.

"With its modern product and service portfolio, QuestionPro offers optimal conditions for generating real customer insights in an agile, automated and real-time manner - both quantitatively and qualitatively, and also in an integrated manner. The data and insights can be quickly and efficiently converted into insights and real impact. This impact can be easily iterated so that companies can effectively and dynamically adjust in a timely manner based on actual customer needs. In addition, QuestionPro's customers collect real world data and insights with a solution in which the field time or the accessibility of a target group is the main limiting factor for the duration of projects. Also, clients no longer have to pay for "classic" process steps, but can use budgets for consulting services at the beginning and end of the market research process, e.g. sample composition, questionnaire and guideline development, analyses and recommendations, etc., appropriately and purposefully. In these aforementioned highly relevant process steps, I look forward to optimally advising and supporting our clients with my team." Marcus Schatilow.

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KEYWORDS OF THIS BLOG POST

Marcus Schatilow | Head of Customer Insights & Experience | QuestionPro,