QuestionPro Germany is expanding its service portfolio for market research with its own online panel

The QuestionPro online panel

QuestionPro, one of the world's largest providers of software for agile market research, experience management and enterprise feedback management, is going on the offensive with its 20 million member-strong online panel. The Online Access Panel expands the company's existing service portfolio, consisting of the classic survey and analysis platform, the customer and feedback community as well as special solutions for customer experience and employee experience management. QuestionPro thus positions itself as a holistic technology and service provider for market research institutes and companies that conduct market research in-house.

More than 20 million survey participants, high quality standards and always up-to-date selection criteria

The QuestionPro Online Panel includes more than 20 million qualified and committed survey participants worldwide, who can be selected according to countless selection criteria. For this purpose, customers of the QuestionPro Online Access Panel have a wide selection of socio-demographic characteristics available, which are always up to date due to the provider's high quality standards and a sophisticated reward system. Online Access Panel members of QuestionPro receive points as part of an incentive program for updating their data.

Full service, soft launch, monitoring, real-time data analysis & scientific question sets

QuestionPro offers its customers full-service panel management, which means that the company supports initiators of studies and surveys in quickly setting up the online access panel, including initially as a soft launch. However, thanks to the simple and intuitive user interface, it is also possible for users to set up and carry out panel surveys independently. For monitoring, panel users receive access to the real-time analysis dashboard. Predefined scientific question sets, such as conjoint analyses, TURF analyses, Van Westendorp price sensitivity meters or maximum difference scaling and many others, enable the rapid creation of market research studies on your own or as a service for contracting companies and organizations.

Free replacement for bad responses

Due to the intensive and close feedback tracking, QuestionPro is able to identify so-called bad responses. A bad response is feedback that is given tactically or arbitrarily by survey participants, for example in order to benefit from incentives. Bad responses will be reimbursed 100% by QuestionPro.

Quota management taking quota groups into account

To meet requirements regarding the size of the sample, the QuestionPro Online Access Panel includes quota management, which invites survey participants with certain requirements until the study reaches the desired number of survey participants. The system also takes quota groups into account and calculates the follow-up of survey participants in such a way that those with characteristics from quota groups that have already been fulfilled are no longer invited, but participants from unfulfilled quota groups continue to receive an invitation to the study until the defined target is reached.

QuestionPro offers 1:1 live presentation

If you would like to take a closer look at the Online Access Panel and its features and functions, QuestionPro offers an individual 1:1 online presentation. Questions regarding the establishment of the online access panel, screening, quota management and quality characteristics are discussed here. A form is available for registration at the following web address: https://www.questionpro.de/one2one/