Passive data collection: what it is and what benefits it has

With more than 6 million smartphone users, the entire world relies on data to navigate their everyday lives. They can be used to develop a new product, install street lighting, or even deliver food from one place to another. Let's talk about that passive data collection speak.

What is passive data collection?

Passive data collection is used for competitive analysis and for assessment before and after the implementation of the measure. However, some countries or states have specific laws that allow users to opt out of providing their sensitive information.

In these cases, passive data collection plays an important role. Passive data allows customers to collect information about their customers/users using various methods such as: b.

• Web browser
• Mobile device data
• The IP address
• Region
• Country code
• Longitude and latitude

Why do we need passive data?

Let's take a real-world scenario: A company has launched its application globally and wants to track the overall performance of the application using the following metrics

1. User
   1. type of audience
   2. Mobile device types
   3. Region and country
2. Performance of the features of the application
3. Multiple collection of certain data.

In these cases, passive data helps measure user experience, which can be used to improve performance, update a new feature, remove an existing feature, and vice versa.

How is passive data collected or recorded?

There are several programs and hardware on the market, some of them are:

• Google Analytics
• Hubspot
• RFID
• NFC
• Geotracking
• NFC wearables
• Camera

The above software/hardware is used by almost all products and companies available worldwide. This data will help you tap into different sectors.

A passive data collection strategy is primarily used for collecting actionable data that can help in decision making and be used to generate revenue. Passive data can also help define the customer journey.

Universities, the medical industry, aviation, and government agencies are some of the sectors that have gained benefits through the use of passive data.

How can QuestionPro help with passive data collection?

In QuestionPro we collect data as the survey is answered. Once the user starts answering the survey, we collect the passive data and store it in our system. This data can then be downloaded in various formats such as Excel, CSV, SPSS, etc.

The QuestionPro product uses cookies to track user behavior. Once the user clicks on the live survey link, the cookies are stored in the browser data and remain active until the response is sent.

The cookies used in QuestionPro record details about the user's browser, such as: B. Browser type and version, as well as location (latitude and longitude), IP address, country and region.

QuestionPro offers the ability to integrate with Google Analytics, allowing customers to link survey data to their Google Analytics account. This will give you information about your website traffic and the effectiveness of your marketing.

Would you like to find out more about our platform? Request a demo or create a free account now and discover the full potential of the platform.

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KEYWORDS OF THIS BLOG POST

passive data collection | passive data | data collection