Bring positive customer feedback to social media quickly and easily!

Use the "Push to Social" tool and turn your customer surveys into a promoter of your company!

Use positive customer feedback from customer surveys

Customer surveys can be an effective marketing tool. On the one hand, conducting customer surveys shows that you are actually interested in your customers' satisfaction. On the other hand, the feedback gained through surveys can be used in many ways. For example, to improve your own products or services or even to improve your online reputation.

For example, you can use QuestionPro's CX software to enter into direct dialogue with your customers based on a specific response behaviour during a customer survey, which we described in one of our previous blog articles on the topic of interactive customer surveys. But customer surveys are also worth their weight in gold for marketing communication, if you use them for that purpose. In this blog article, we show you how you can quickly and easily share positive customer feedback on social networks or rating portals, such as Twitter, Facebook or YELP!

Positive customer feedback in social networks and rating portals strengthens your online reputation

Stimulate positive customer feedback

The more positive customer feedback you can read about your company, products, brands and services on social networks or review portals, the more likely consumers will trust you and buy from you accordingly. In addition, visibly positive customer feedback improves your online reputation. And especially in this day and age, when negative information about companies and products quickly makes the rounds, it is important to use reputation management to influence public content about your company. One possibility is to stimulate positive customer feedback. Actively give your customers the opportunity to publish positive customer experiences. The QuestionPro blog will show you ways to ask your customers to publish positive customer feedback.

Reputation management with QuestionPro

Use features of QuestionPro to publish positive customer feedback on social networks

The Customer Experience Management platform QuestionPro offers you a function with which you can quickly and easily make positive customer feedback visible on social media and thus supports you in improving your online reputation using the simplest means. Below we will show you step by step how you can stimulate the publication of positive customer feedback from your customers.

Publishing positive customer feedback on social networks: It's that easy with QuestionPro!

Step 1:

First of all, create a new customer survey in your user interface or open an existing survey. Then click on “Add new question”, then click on BASIC question types and then select the question type “Push on social media” under “Graphic evaluation”.

Step 2:

In the next step, you define the content of your question and determine from how many stars you define customer feedback as positive. Then enter your Facebook, Twitter, Google or YELP account addresses. That's it! Anything below the rating you have defined will not be displayed for publication.

If customer feedback is negative, you need to do better in the future! QuestionPro helps you to find out what exactly your customers think needs improvement by giving them an opportunity to answer in detail if the rating is below the star rating you have defined. An additional comment field then appears in the customer survey.

And this is what the result looks like if you have defined that the “Push to Social” buttons should only appear with a rating of 5 points or more and the additional comment field should only appear with a rating of one star:

If your rating is 2,3 or 4 stars, your customers will simply continue with the customer survey.

With a rating of 5 stars, the “Push to Social” buttons that you previously defined appear

If you give a rating of one star, the additional comment field appears so that your customers can provide further information about their dissatisfaction.

Do you have questions about customer feedback promotion in customer surveys and would like to make positive customer feedback visible in social networks? Simply contact us via our contact form. We look forward to the dialogue with you!

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