In our e-book “Culture Management” we show you what this term means, how important culture management actually is for your company and how you can develop and implement strategies within the framework of culture management.
Culture management
Many employees of conservatively managed companies look longingly and sometimes with envy at the “cool” organizational cultures that companies like Google, Zappos and Netflix have created. And like many people in charge of conservative companies who may view this with suspicion, the employees are overlooking an important point. This type of organizational culture described above is basically not about being particularly “cool” in any way or even about having satisfied employees. The main thing is to strengthen what makes the company successful and adapt it to changes in the markets. It's about developing an organizational culture that keeps talent in the company and that the market perceives as particularly progressive.
The eBook is written in English and can be downloaded using the form below (PDF, approx. 1,7 MB)
Contents of the e-book
Chapter 1: Beyond Foosball
Chapter 2: What Culture Really is
A definition
A Time for Action
Chapter 3: Values in the Real World
Values in Your World
Agility
Chapter 4: Zappos - It's Not about Happiness
We think we're confusing the results of a strong culture with the attributes of a strong culture.
Chapter 5: Netflix - It's Not about Slide Decks
Communicating Your Brand/Culture
Chapter 6: Change is not optional
Chapter 7: The Assessment Approach to Change
Finding the Right Assessment
Backed by theory
Leaves you in control, not the consultant
Fits with your culture (and cultural aspirations)
Planning and Implementation
Mindsets
Behavior
Chapter 8: The Process Approach to Change
One step at a time
Learning is not optional
Chapter 9: Your Role in All This
Chapter 10: The Inconvenient Truth About Culture Change
Culture work is fragile
Chapter 11: The Future Is Now
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