Application example: Pulse surveys in the area of ​​production and assembly with feedback terminals

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Pulse surveys – the method of choice

Constantly asking your office employees, top performers and creative people about their sensitivities and opinions in pulse surveys is an easy undertaking. Online or mobile questionnaires can be conveniently sent and answered by email, messenger or feedback app. As a rule, non-production staff in administration and the creative departments have a PC or mobile device and an email address in the company. The questionnaire therefore reaches the recipients where they work anyway. That's why the pulse survey is already common practice in many companies - but not everywhere within the company! A significant part is often left out because the logistical effort would be too great. But because managers are not aware of the importance of surveying employees who work on the assembly line, on production lines or in assembly.

Management claim:
Pulse surveys throughout the company

When it comes to pulse surveys for production employees, things are different than with office staff. Surveys rarely take place there, maybe once a year – if at all. One of our customers, an industrial parts manufacturing company, still wanted to survey its production and assembly staff with the same level of intensity as those in the office. However, the survey should not have a negative impact on working hours and the production process, as within the Production and assembly halls No PCs were installed and the employees would have had to go a long way to give their feedback. A personal survey by interviewers was out of the question because management feared social desirability response effects, i.e. response distortions due to supposedly positive answers that do not correspond to reality. In addition, the survey interval for pulse surveys is very high and the costs for face-to-face interviews would be immense.

The solution: touch displays and feedback terminals on frequented routes in the production halls

From several possible suggestions, the company decided on a display solution. Standing or hanging displays are installed in high-traffic areas in the hall aisles, such as on the way to the toilet, the exit, the material storage, the canteen, etc. These so-called “feedback terminals” can be activated by employees with an access chip, which is also used to record time and is therefore available to all employees anyway. To avoid double feedback, the system recognizes whether the employee has already completed the survey within the specified time interval, with the access data and the data from the answers being processed separately to ensure anonymity. The questions can be answered easily by tapping on the touch display.

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