Branching logic: Save your survey participants time and stress!

Branching logic – what does it mean?

Intelligent online questionnaires should significantly reduce the effort required for your survey participants to complete using smart answer and branching logic. This is particularly important when it comes to very extensive, professional and scientific surveys and data collection. In this way, you can avoid the phenomenon of “survey fatigue” or prevent survey participants from being shown irrelevant questions, which can be quite annoying! QuestionPro offers a variety of functions and options.

Redundant questions are not only annoying, they are also completely unnecessary!

I recently received an email from a student inviting me to take part in an online survey. I was interested in the topic, it was about the development of e-commerce in Europe, so I joined in. I called up the URL and – with my trained eye – saw a questionnaire that was designed in a really attractive way. So I started checking my boxes, clicking from question to question and at some point I noticed that I was answering questions that I shouldn't have been able to see because of my previous answering behavior. For some questions, the comments “please only answer if applicable” or “please select a maximum of 3 answers” ​​appeared. What a shame, I thought. The complexity of the survey probably overwhelmed the software used to design it. Beautiful alone is often not enough! There is a better way to create an online questionnaire!

Use branching logic to guide your survey participants through the questionnaire

Finally, a big advantage of online surveys created with professional software is the ability to use question and branching logic. QuestionPro offers extended question types as well as plausibility and logic checks, all without any additional programming or scripting.

With the help of the QuestionPro branching logic, for example, certain questions can be displayed or hidden according to previous answer behavior, and entire question blocks can be skipped. This means that irrelevant content is not even displayed, which on the one hand keeps the survey database clean and on the other hand does not annoy or confuse survey participants. This means the abandonment rate remains low and the response rate to your surveys inevitably increases.

Other interesting features of QuestionPro include weighting of questions (so-called scoring), randomization, answer limitation, plausibility checks, freely definable query logic, quota comparison and much more!

Example of a questionnaire with branching logic

We have created an example questionnaire for you that shows you how QuestionPro's branching logic works.  Here you can test the branching logic

If it has to be done: adapt the questionnaire through scripting

And if the extensive branching logic and all question types within QuestionPro are not enough, our customers of course also have the option of individual adaptation through scripting. Also with the support of our service team. This means you can carry out even the most complex online surveys with peace of mind.

So: don't let yourself be limited! Only if you can map your complex questions 1:1 in the form of an equally complex online questionnaire will you ultimately receive exactly the high-quality feedback you want. Test QuestionPro now for free and create your online questionnaire quickly and easily.

Create an online questionnaire with more than 50 question types!

With QuestionPro you have more than 50 question types available, including polarity profiles, matrices, rankings & hierarchies, graphical scales, single and multiple choice questions, conjoint and TURF analyses, Net Promoter Score and many more! Question types from QuestionPro

1:1 live online demo:
Use branching logic with the QuestionPro survey software

Would you like to learn more about QuestionPro and how you can create branching logic easily and quickly? We would be happy to show you the features and question types of the QuestionPro survey software in a personal 1:1 live online demo. Arrange an individual appointment now.

Create surveys for free with the professional and web-based survey software QuestionPro

Do you have any questions or suggestions about branching logic? We look forward to your inquiry! Simply use the contact formto get in touch. Register now for free and create your first online survey with QuestionPro.

Keywords of this blog post

Branching logic | Question types | Features