Case Study: The company Dubai Parks & Resorts relies on QuestionPro's market research and CX solution

Lower costs, more agile processes, better data quality and 100% data security

One of the most important goals of a successful business is to provide its customers with an impressive and unforgettable experience. The challenge is even greater when a company receives 2,3 million visitors in a year, such as Dubai Parks and Resorts, the largest contiguous theme park resort in the Middle East region.

Costs from external service providers running into millions

A key reason for the high number of visitors is that the company regularly carries out surveys and touchpoint analyses with an internal market research and CX team and uses the data obtained to make prompt decisions that continually improve the customer experience. Before the decision to move market research activities in-house, the costs for external market research services rose into the millions. In addition, the collection and analysis of the data and the creation of the reports took so long that it was not possible to react quickly enough to challenges.

Agile and efficient processes

The decision to bring market research activities in-house enabled Dubai Parks and Resorts to make the survey process agile and efficient, generating real-time reports from which it could take immediate actions to improve the customer experience and monitor the success of those actions could in turn be directly measured and evaluated with new studies.

Dubai Parks & Resorts relies on the market research platform QuestionPro

If you want to conduct market research in your own company in an agile and efficient manner, you need a technological infrastructure that enables companies to quickly and easily set up surveys and touchpoint analyses, carry out studies and generate reports in real time. Dubai Parks & Resorts have chosen the market research platform QuestionPro.

Reducing market research costs and increasing visitor numbers

Dubai Parks & Resorts was able to dramatically reduce market research costs by 75% and increase survey data volume by 7%. In addition, data quality and data security increased. The internal market research processes could be flexibly adapted to new circumstances. In addition, the number of visitors increased by 33% within the first nine months.

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