Carry out event feedback surveys quickly, easily, cost-effectively, online and offline with the survey software QuestionPro

Obtain participant feedback before the event and ask which topics, acts or infrastructural measures are important for the participants and, on the one hand, increase their affinity for event participation through increased identification and, secondly, overall satisfaction through the opportunity to help shape it. Because satisfied participants are a guarantee for a successful repetition or even for the expansion of your event. The event experience platform QuestionPro can also be used to evaluate ideas within the planning team.

Collect participant feedback before the event

QuestionPro is much more than a survey platform. Use the Event Experience Platform as a portal solution and, for example, design forms for your participant registrations. In this context, collect valuable socio-demographic data for your marketing or ask about expectations and affinities for certain acts and topics. Who are your event participants, what region do they come from and how did they become aware of your event? Get to know your guests so you can offer them a first-class, unforgettable event.

Gain participant feedback during the event via SMS, email, website, feedback app & QR code

Obtaining participant feedback in the immediate impression of the experience, i.e. during the event, requires on the one hand a high degree of creativity and, on the other hand, information regarding the technical possibilities. For example, you have at least the email addresses or mobile phone numbers of your participants as a result of registration. Use these communication channels and survey your participants via SMS, for example, or use the push notification function that many smartphone users have for incoming emails and send URLs to online questionnaires in this way. But the placement of QR codes on the event site, which contain a link to a mobile questionnaire, is also common practice. Make the event survey visible everywhere you can!

Collect participant feedback during the event using feedback terminals and via interviews

At trade fair and congress-like events, feedback terminals can be set up for event surveys, with the help of which event participants can carry out one-click votes “in passing” on individual sections, lectures and discussions. QuestionPro also offers you the option of recording participant feedback using tablets via a personal interview. An internet connection is not even required for this, as data can be collected offline and then synchronized with the survey platform. To make it easier for interviewers to enter data on mobile devices, the event experience platform QuestionPro can be operated in kiosk mode with the offline feedback app. Of course, QuestionPro also supports Interactive Voice Response.

Capturing participant feedback during the event via the mobile Event Experience Feedback app

The vast majority of large events offer their participants their own app with information about the content, locations and times to enhance the event experience. Integrate QuestionPro into your mobile app and collect feedback from your participants directly at the location, for example at certain stages, trade fair stands or in food areas. You can also use geodata or set up touchpoints to connect to smartphones so that you know where your participants are currently - provided they agree! This gives you direct, context-based, temporally, spatially and object-structured feedback that cannot be beaten in terms of clarity and authenticity.

Event survey after the event

You can also use the time after the event to gather participant feedback! How sustainable is your event or individual production components? What image does the event have? Would your participants recommend the event and visit again? When viewed from a little distance, things often look completely different. Send links to an online event survey either by email, or use the social media function of QuestionPro's event experience platform and publish the event survey directly within a Facebook event or a Facebook group. When analyzing, filter the survey results according to the time when feedback was collected so that you receive a differentiated opinion as part of your event controlling. Increase the event experience at the event touchpoints of your event!

Event analysis in real time: evaluate participant feedback. So you always know what's going on

With the QuestionPro Event Experience Platform you capture and analyse feedback in real time. This means that you already know during the event whether and where there are bottlenecks, what will arrive and what will not. Event managers can view up-to-the-second evaluation results using their smartphone or tablet at any time and make important, fact-based decisions on site and have a direct influence on the event. It is also possible to set up alerts, for example if your event participants noticeably often rate certain aspects of the event negatively. With QuestionPro you process both structured and unstructured data. This gives you the opportunity to use quantitative as well as qualitative survey techniques. Free text comments can be analysed and presented as a word cloud or sentiment analysis.

The advantages of mobile event surveys at a glance

The mobile event survey is a highly effective source of data collection and an effective method for obtaining first-hand information and immediate impression about whether the event was well organized or not, whether the speakers were competent, the event staff were friendly and courteous and whether the event experience basically met the expectations of the participants.

A valuable database for the future: Based on the feedback received and the analysis of the information and data collected, event managers can plan upcoming events in a way that meets the wishes of the participants. The repetition of errors can thus be avoided and the event becomes an even better experience for the participants.

Growing number of participants: Gain more information about your target group by recording marginal aspects of your participants such as age, type of travel, distance, profession, etc. so that you can address them even better in the future.