In our e-book “TURF Analysis” we show you what exactly is behind the term TURF and how you can use TURF analysis to create the optimal reach for media campaigns and an optimal product range policy.
Introduction to TURF analysis
The TURF analysis (Total Unduplicated Reach and Frequency) was designed for analyzing and estimating media or market potential as well as developing optimal communication and placement strategies. TURF is a statistical model that asks questions like “Where should we place ads to reach the widest possible audience?” AND “What market share will we achieve with which product lines?” TURF analysis was originally developed for media campaign analysis and later expanded to product, line and sales analysis. With QuestionPro you can carry out TURF analyses quickly and easily. The TURF simulator calculates optimal configurations for maximum reach and maximum sales.
The eBook TURF Analysis is written in English and can be downloaded using the form opposite (PDF, approx. 450kb)
Contents of the e-book on the subject of TURF analysis
- Overview and explanation: What is a TURF analysis
- TURF analysis simulator
- Pricing modeling with TURF analysis
- Line optimization with TURF analysis
Recommend the e-book
