The QuestionPro e-book on the subject of Customer Experience Management provides you with valuable practical knowledge on the topics of customer loyalty, customer satisfaction, customer journey, touchpoint analysis, net promoter score, customer satisfaction score and much more...
What is Customer Experience Management?
Customer experience management is about consistently recording, controlling and optimizing all contact points at the interface between a company and its customers. Customer experience management can therefore be understood as the identification of contact points and the compilation of a catalog of measures that are intended to provide customers and prospective customers of a company with positive experiences with its brands, products and services and to reduce negative experiences.
Contents of the e-book
QuestionPro's practice-oriented e-book on the subject of Customer Experience Management is about how you can identify and significantly improve contact points between your customers and your company, brands and products, and how you can make the positive changes measurable. In addition, terms from the world of Customer Experience Management are explained and illustrated using practical examples. Learn how to determine Net Promoter Score and compare it with other companies. At the end of the e-book, two user reports show you how Customer Experience Management is used in practice.
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