Employee Net Promoter Score (ENPS): Determine employee loyalty quickly and easily with QuestionPro

The Employee Net Promoter Score (ENPS) is an indicator of your employees' loyalty to your company, its goals and values.

Employee Net Promoter Score (ENPS) Definition: Determine employee loyalty

The Employee Net Promoter Score (ENPS) is an indicator of your employees' loyalty to your company, its goals and values. The Employee Net Promoter Score ENPS is an analogy to the Net Promoter Score from the field of marketing. This key performance indicator measures the loyalty of customers with just one question, asking them about their willingness to recommend the company, its products, services or brands to close acquaintances or friends.

→ Information about the Net Promoter Score

“Would you recommend us to your best friends or acquaintances?”
This is the simple question that is intended to determine customer loyalty.

This question can of course also be used to question the loyalty of your employees, embedded in an employee survey or even as a weekly pulse survey. The question would then be formulated as follows, for example:

“Would you recommend us as an employer to your best friends or acquaintances?” 

This question is also much wiser than, for example, the specific question of whether your employees are loyal to the company. With the second question, it would be possible to provoke so-called "social desirability" responses. Alternatively, many employees may not even know what loyalty to the employer really means, as this is a specific HR term.

Draw valuable conclusions from just one question

Using the ENPS helps you measure the level of employee engagement: The Employee Net Promoter Score is also a quick way to assess the engagement of your employees and the "health" of your company culture. Best of all, the Employee Net Promoter Score leaves traditional boring employee surveys far behind, as only one question needs to be answered.

You can react immediately to a negative ENPS value

Reduce employee turnover: By quickly measuring the Employee Net Promoter Score together with other HR metrics, companies can prevent high turnover rates by being able to react quickly to any negative ENPS score.

The principle is basically simple: the possible answers according to the probability of whether your employees would recommend your company as an employer is on a scale from 0-10, where 0 stands for “very unlikely” and 10 for “very likely”. The total of the answers then results in the Employee Net Promoter Score.

Here you can find an example of an Employee Net Promoter Score survey with evaluation:
→ Employee Net Promoter Score (ENPS)

Employee Net Promoter Score calculation and evaluation: advocates, neutral answers, opponents

The Employee Net Promoter Score is divided into three Result classes assigned.

10 and 9 points (Promoters): On the one hand, there are the advocates, i.e. the employees who would actually recommend your company as an employer and show a high level of loyalty.

8 and 7 points (passives): Although employees in this result class are satisfied with their company as an employer, they would probably not actively recommend it to others.

less than 7 points (Detractors): The employees who voted 7 or even less on the Employee Net Promoter Score are most likely not very loyal to the company.

The QuestionPro evaluation module shows you at a glance the result of the employee voting as part of the Employee Net Promoter Score, clearly and in real time. This gives you a quick and easy-to-interpret overview of the loyalty and satisfaction of your employees towards your company.

Monitor ENPS trends

If you ask your employees the Employee Net Promoter Score question regularly, for example as part of weekly or monthly pulse surveys, you will be able to identify trends in the extent to which employee loyalty to your company is changing. This provides an excellent measure control.

Ask additional questions

The simple question of willingness to recommend using the Employee Net Promoter Score does not, of course, fully explain the reasons why your employees are or are not loyal to the company. Therefore, this question should be flanked by other questions that indicate the reasons why your employees voted in a certain way.

• Are the company goals clearly defined?
• Are the employees satisfied with the content of their tasks?
• Is good performance particularly rewarded?
• Are there sufficient work resources available?
• Are there sufficient decision-making powers to carry out the tasks?

These are the advantages of the ENPS

The ENPS helps you quickly and easily measure the overall loyalty of your employees: The Employee Net Promoter Score is a quick way to measure employee engagement and company health, and the best part is that it beats traditional, boring surveys by a mile beats. This means you can measure the level of employee loyalty with just one question.

Reduce employee turnover and make quick decisions: By measuring eNPS and other HR metrics, companies can prevent high turnover rates. The responses that a company receives to the eNPS survey help to understand whether the employees in the company are satisfied or not. Because the ENPS is measured in real time, corrective action can be taken immediately.

The ENPS offers the opportunity to turn negatives into positives: The eNPS survey can help companies turn their critics into promoters. This can be done by implementing specific changes in the system. Every time you receive a negative response from your employees, an automated system would trigger an email asking about the things that are not going well in your company. Collect the feedback and make sure you act on it.

In one of our blog articles on the subject of employee surveys, we have formulated some questions that you should definitely ask your employees.

→ Blog on the topic of employee surveys

The application only makes sense if you ask accompanying questions about the Employee Net Promoter Score!

→ Please also note our blog article on the subject of the Gallup Q12 survey.

Another tip: Don't just start recording the Employee NetPromoter Score when employees join the company, but rather collect the eNPS during the recruitment of new employees in the context of the candidate experience.

→ Measure candidate experience with QuestionPro.

1:1 live online presentation:
Determine Employee Net Promoter Score with QuestionPro

We will show you in a 1:1 live online demo how you can use QuestionPro to quickly, easily and cost-effectively determine the Employee Net Promoter Score.

Arrange an individual live demo appointment now

If you have any questions about employee surveys and Employee Net Promoter Score (ENPS), please feel free to contact us. We look forward to speaking with you!

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