Real-time responses to customer feedback. It's that easy to design interactive customer surveys with QuestionPro

With QuestionPro you can turn a customer survey into a real marketing tool!

Enter into a dialogue with your survey participants during customer surveys!

You have published a customer survey in the form of an online survey and hopefully also followed our tips on how to get the highest possible number of survey participants and therefore a lot of customer feedback. Now you can be satisfied that your customer survey was successful and enjoy the newly acquired data and draw your conclusions from it. However, you can also use your customer survey to enter into a dialogue with your customers. We call this real-time responses to customer feedback with interactive surveys! This can be done either while your customers are filling out a questionnaire based on a certain response behavior, or at the end of the survey after sending the questionnaire data. This is very easy, as you will now read.

Interaction #1: The
Action notification

Imagine you are conducting a non-anonymous customer survey and want to know from your customers, among other things, what experiences they have had with your live support chat. Since this is a non-anonymous survey in which your customers provide names and email addresses, you can respond immediately to criticism in real time if there is a negative answer and send your customers an email based on their response behavior in which you express your regret about the bad customer experience and offer to enter into a dialogue.

And it's that easy: Navigate to the Settings → Notifications menu item in your user interface, activate the Call to action field and then click or tap on New action notification and then fill out the input masks based on your requirements as in the following example .

Save the filter and then fill out the form field below to your liking using the example below.

You can use as many criteria as you like. If/then links are also possible. Just give it a try!

Interaction #2: Auto-email after
Completion of the online survey

Another way to use your customer survey for a customer dialogue is, for example, to use a thank you email, which reaches your customers when they press the “Send data” button at the end of the survey and thus complete the survey. Don't just use this opportunity to say thank you, but rather draw attention to new products or features, current blog articles or webinars, or make your customers a special purchase offer, a special at the end of the year, for example.

That's how it works: Navigate again to Settings → Notifications, check the “Thank you email” checkbox, then click the “Settings” link that appears to the right. Then fill out the form like this example.

You can also add attachments to this email. It is also possible to personalize the email by inserting variables so that you can address your customers personally.

Interaction #3:
Individual landing page

If you are conducting an anonymous survey and do not have the opportunity to send a thank you email, then use the option of setting a landing page, i.e. a website that appears automatically when the survey is completed. Here, too, you can offer special information, offers or contact options for your customers and thus make your survey interactive.

Here's how it works: In the user interface, navigate to Settings → Completion options, then select “Automatic forwarding” as the termination options and then enter the URL that should be called up automatically when survey participants complete their survey.

Do you have questions about real-time reactions to online surveys? You can easily contact us using our contact form. We look forward to speaking with you!

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