Conduct surveys with QuestionPro: Top features you should definitely know!

In this blog article we will introduce you to the most important and exciting features and question types of the web-based survey platform QuestionPro, with which you can carry out professional surveys quickly, easily and effectively

Popular question types and features of the QuestionPro survey platform for conducting professional and advanced online surveys

With more than 3 million users in over 100 countries, QuestionPro is one of the most used survey platforms ever. QuestionPro is particularly popular because the web-based survey, market research and experience management platform includes top features and predefined question types that allow you to create questionnaires and carry out online surveys, customer surveys, touchpoint analyses, Employee surveys, guest surveys, etc. Significantly simplified This way you can create even complex and extensive online surveys in no time and make filling out a questionnaire a real experience for your survey participants, which will definitely give you more feedback - and clean data! Here we will show you selected question types with which you can carry out a professional survey and which you should definitely know.

Net Promoter Score

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The Net Promoter Score is a key performance indicator that measures customer loyalty with a simple question. The question is whether you are willing to recommend the company, a product or a brand to your best friends or acquaintances.

A value of 9-10 means that your customers are real “promoters” of your company who actively promote your brands and products in their own environment and would buy them again and again. Customers who give a score in the 7 to 8 range are considered passive, meaning they would neither promote your business nor say anything negative. So-called “detractors” are those who rate the Net Promoter question with only 0-6 points. These customers are most likely dissatisfied, actively talk about it among their friends and would not buy your products again.

With the QuestionPro survey platform you can carry out an NPS survey quickly and easily using the predefined question set. You can find more information about the Net Promoter Score on our Experience Management website.
→ Net Promoter Score

Conjoint Analysis

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Conjoint analysis is a multivariate method that comes from the science of psychology and is now often used to assess consumer preferences. Here, the test subjects are presented and compared with a variety of properties and features of a product, from which they then select their preferred items. The total of all votes from the test subjects then results in a product with the ideal product properties.

→ You can find more information about conjoint analysis here

Maximum difference scaling

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Maximum Difference Scaling is a market research method that allows you to identify the best options from a variety of options. Here, test subjects select the most preferred and the least preferred from a certain number of properties in several rounds, which is why maximum difference scaling is also called best-worst scaling.

→ Here you can find more information about Maximum Difference Scaling

Branching logic

The Branching Logic feature allows you to conduct intelligent online surveys with sophisticated logic and branching. Branching logic means that survey participants are presented with subsequent questions within the online questionnaire based on previous response behavior.

Example: You want to conduct a survey to record social media usage via smartphone. For example, the question is whether social media is used on the smartphone. If survey participants answer yes, they will be asked a series of questions about social media use. If they answer no, the questions about social media use are skipped. With this function you can create very complex multiple branches, even chaining entire surveys. The branching logic makes it much easier for survey participants to fill out the questionnaire, as irrelevant questions are not even presented.

→ You can find more information about branching logic here

Video and audio question types

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With the survey platform QuestionPro you can embed audio and videos as question types in your online questionnaire. Auditory and visual dimensions can also be evaluated, such as advertising videos or radio spots. Comprehensive questions with a high explanatory content can also be conveyed more easily than through long texts. On the one hand, this loosens up the questionnaire, makes it more interesting and exciting for younger generations and also encourages more detailed consideration of the question content.

→ You can find more information about multimedia embedding here

Conduct image analysis in survey

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In addition to embedding multimedia elements, QuestionPro also allows you to analyse image content, for example to evaluate advertising messages or to determine perceptual accentuation. Image tests are also often used in psychological diagnostics. In the question types for image analysis, test subjects select specific image areas with a mouse click, which are displayed as a heat map in the evaluation. What's special: In addition to the markings themselves, the click sequence is also recorded. This way you can find out which area of ​​the image was clicked on first by the test subjects. This makes this question type extremely interesting for both market research and science!

→ You can find more information about image analysis here

Conduct a password-protected survey

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Password-protected surveys ensure that unauthorized survey participants fill out a questionnaire. With the invitation to a survey via serial email, passwords can be generated from the survey system that survey participants can use to authenticate themselves. It is possible to send a global password for all survey participants or to generate a password for each survey participant.

Automatic question feed

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Automatic question advance means that as soon as a survey participant has answered a question, they are automatically forwarded to the next question directly and without interaction. The automatic question feed makes it much easier for survey participants to fill out the online questionnaire on both their PC and smartphone.

→ Here you can find more information about automatic question feed

Conduct guaranteed anonymous surveys with RAA

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As a professional survey platform with the “RAA” feature, QuestionPro offers you the option of creating and conducting completely anonymous online surveys, which means that no meta information is included when the survey participants send the data. Meta information includes the IP address, the device used or the operating system, etc.

RAA means “Respondent Anonymity Assurance” and means that QuestionPro assures survey participants that no personal data will be provided to the survey initiator. A link in the footer of the survey draws attention to this, which leads to a corresponding explanation. This increases acceptance among survey participants and creates trust, which in turn leads to more feedback.

→ You can find more information about Respondent Anonymity Assurance here

Conduct a chat-style survey

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The chat-style questionnaire ensures more feedback and an exciting filling experience. The survey participants are presented with a questionnaire that looks and feels like a classic chat. A chat bot asks the items one by one, resulting in a kind of dialogue. Survey participants therefore have the feeling that they are not filling out a rigid questionnaire but are actually being interviewed. The chat questionnaire is particularly suitable for smaller surveys, although it can also represent complex and comprehensive surveys and contains just as intelligent functions as the classic online questionnaire. Try it!

→ Here you can find more information about the chat-style questionnaire

Matrix questions

Matrix questions are the combination of several questions within a table. The questions all have the same answer options and can therefore be presented in a space-saving and clear manner, as the following example shows:

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The use of matrix questions, also known as “item batteries”, is very clear and therefore saves a lot of time because test subjects only have to read the question once. The use of matrix questions is also convenient for the questionnaire creator, as most survey solutions have an assistant for creating a matrix table and therefore each question does not have to be listed individually. The use of matrix questions is very popular because of the space-saving display on screens and the associated ability to collect a large amount of data

→ Here you can find more information about the matrix questions

Conduct a multilingual survey

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QuestionPro offers you the option of creating an online survey in several language versions. At the beginning of the survey, survey participants can decide in which language the questionnaire should be filled out. However, you don't have to create multiple surveys in different languages; you can provide one survey in multiple languages. This saves you a lot of time and effort.

An integrated module is available for translation. However, it is also possible to translate the survey using an Excel spreadsheet. Here an Excel file is downloaded from QuestionPro, which is simply uploaded again after translation. This is particularly useful if you have your survey translated by a third party.

Survey timer

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The “Survey Timer” feature allows you to require survey participants to complete the online questionnaire in a prescribed time. This function is also helpful for online tests. You simply define a time limit in the form of a countdown in the survey settings. Once the countdown has expired, it is no longer possible to complete the survey or test.

→ You can find more information about the survey timer here

Conduct online tests

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QuestionPro includes a whole range of functions and question types that, in addition to conducting surveys, also enable you to create sophisticated online tests, such as quiz questions or exams, exams, assessments, etc. Not only can points be added up and evaluated. Use the validations, branching and logic included in QuestionPro to run complex online tests. Further features include test comparisons, benchmarking, detailed individual evaluations for each question, integrated question library, survey timer and the possibility of using the so-called kiosk mode, which forces the test on the PC to always remain in the foreground and other applications, such as the Internet browser, cannot be accessed.

→ Here you will find further information about the features surrounding the online test

Individual survey design

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Boring survey layouts are a thing of the past with QuestionPro. If you're conducting a survey today, you need to offer your potential survey participants an attractive and easy-to-use survey layout. You can freely define all graphic properties of your online questionnaire using the layout dashboard. No matter whether it is about the color of buttons, the integration of logos, images and videos, or the design of headings, paragraphs, backgrounds, colors and sizes. Everything is possible. Even by using the basic setting you have endless design options. If that's not enough for you, you can also use the integrated CSS function and design your questionnaire completely according to your wishes and ideas.

→ You can find further information about survey design here

Question type “Ranking”

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With the “ranking order” question type, also known as a ranking question, you can determine the preferences of test subjects or survey participants by putting certain terms in a preferred order. This order is easily arranged using drag & drop, in which the selected terms are simply transferred to an order field with a mouse click. Within this field of order, the ranking of the individual terms can be corrected again. Try this feature for yourself now and register for a free trial of the full version! Test the full version and carry out a survey.

→ Here you can find more information about the ranking question type

Text highlighting

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With the text highlighting function, survey participants and test subjects can mark, rate and comment on passages of a defined text. The marking colors and the selection dimensions are completely freely definable.

Online Community

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The QuestionPro Online Community is an outstanding tool to offer your customers and employees a common interaction platform. With QuestionPro's online community platform, you can create and manage your customer and employee community quickly, easily and clearly. Top features of the community include the ability to easily conduct surveys within the community, forum and discussion functions, chats, an integrated ideas board, the ability to conduct virtual focus group discussions, and engagement tools to activate and incentivize community engagement. members. The community is administered and controlled via a central dashboard.

→ Here you can find further information about the online community platform

1:1 live online demo:
Conduct a survey using the web-based survey software QuestionPro

Would you like to find out more about QuestionPro and carry out surveys? We would be happy to show you the features and question types of the QuestionPro survey software in a personal 1:1 live online demo. Arrange an individual appointment now.

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Conduct surveys for free with the professional and web-based survey software QuestionPro

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Conduct survey | Survey Software | Question types | Example | Suggestions